Understanding Total Revenue by Source Metric.
This metric calculates the total income generated by various traffic sources leading to conversions on your site, providing a view of how effective different marketing channels are.
Why Total Revenue by Source Matters.
By understanding where your revenue comes from, you can optimize your marketing efforts to focus on the most profitable channels.
Considerations for Total Revenue by Source.
When analyzing this metric, it's important to consider the cost of acquiring traffic from different sources. A high-revenue source may not be as profitable if it also costs a lot to attract.
Optimizing Total Revenue by Source.
Achieve maximum value from this metric by using the data to redirect your marketing spend towards channels that generate the most revenue, thereby improving your overall return on investment (ROI).