Twenty years building BI taught us what BI doesn't do.
Scoop was founded on a specific insight: the gap between having data and knowing what to do with it isn't a dashboard problem. It's a judgment problem. And judgment, it turns out, can be systematized.
It's the difference between giving someone a search bar and giving them their own Gartner analyst.
The problem Brad spent two decades watching go unsolved.
After building Oracle's OBIEE platform at Siebel and founding Birst, Brad had seen a consistent pattern across enterprise data environments: business users weren't struggling with how to query data — they didn't know what questions to ask, or how to interpret what they found. The few analysts who did have that expertise couldn't scale their knowledge across the organization.
In distributed operations: retail chains, restaurant groups, hotel portfolios, franchise networks: this plays out thousands of times a week. Regional managers chase location managers for context. Analysts build reports nobody acts on. The knowledge of the best operators never reaches the rest of the organization.
Scoop was built to close that loop: automatically running the right root cause analyses across every location, synthesizing findings into plain-language action plans for every management level, and tracking whether those actions moved the needle.
What we're solving.
The skill gap
Most line managers don't have the time, training, or inclination to interpret operational reports. The insight is there in the data; the skill to extract it isn't evenly distributed. Scoop closes that gap automatically.
The judgment gap
Your best operators carry knowledge that has never been written down: which patterns matter, which drills to run, which actions actually work. Scoop codifies that judgment and makes it available to everyone.
The action gap
Business intelligence stops at insight. Most reports tell you what happened; none tell you what to do about it, who should do it, or whether it worked. Scoop closes the loop from data to action to outcome.
The scale gap
In a distributed operation, the diagnostic work that one great analyst does for one location needs to happen for every location, every cycle. That doesn't scale with people. It scales with Scoop.
The team behind Scoop.
Brad built the analytics product line at Siebel Systems that became Oracle's OBIEE platform, then founded Birst: one of the first cloud BI platforms, a Gartner Magic Quadrant leader, acquired by Infor.
After the acquisition, Brad spent years studying a problem he had watched go unsolved at every company: the gap between having data and knowing what to do with it. Dashboards were getting better. Decisions weren't. That became Scoop.
Brad holds an MBA from Harvard Business School (Baker Scholar) and BS and MS degrees in EECS from UC Berkeley, where he was a National Science Foundation Fellow.
Neil is a senior GTM and strategy executive with deep experience in AI and enterprise software. He spent five years at McKinsey and BCG advising F500 companies on digital strategy and operations, before moving into operating roles.
At PayPal, Neil ran global growth marketing with a $150m budget, growing consumer acquisition by 25% and SMB by 20%. At Cohere AI, he built the enterprise and developer growth function from zero to $70m ARR.
Neil holds an MBA from Harvard Business School and a BA in Engineering from Cambridge University.
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