Brad Peters spent 12 years building Birst into a Gartner Magic Quadrant leader—one of the first cloud BI platforms that served Fortune 500 companies like P&G and Charles Schwab. Before that, he built the analytics product line at Siebel Systems that became Oracle's billion-dollar OBIEE platform. After Birst was acquired by Infor, he could have retired. Instead, he started over.
The problem he saw across two decades was consistent: business users weren't struggling with how to query data—they didn't know what questions to ask in the first place. They didn't know how to interpret what they found. They didn't have the domain expertise to recognize patterns or investigate anomalies. And the few analysts who did have that expertise were drowning, unable to scale their knowledge across the organization.
That insight led to Domain Intelligence. It's not AI bolted onto BI. It's an entirely new layer—workflow engines, expert systems, and LLMs working together to automate deep investigation at scale. It takes the knowledge of your best analyst and turns it into a system that can investigate on behalf of everyone in your organization, proactively, automatically, every week.
It's the difference between giving someone a search bar and giving them their own Gartner analyst. Everything we built with Scoop—the platform, the infrastructure, the understanding of how people actually work with data—became the foundation for something that doesn't exist anywhere else in the industry.
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