Your owners are going to ask. Scoop makes sure you have the answer first.
Scoop is an AI performance manager that screens every property, diagnoses likely drivers, and gives regional VPs and GMs clear actions across RevPAR, GOP, labor, channel mix, and ancillary revenue: before the owner reporting cycle starts.
RevPAR grew at 5 of 6 properties, but GOP margin fell at 3. OTA commissions took the margin.
- 6 of 6 properties screened
- GOP split by channel
- Peers matched on ADR
The demand is there; the margin isn't. At 58% OTA share, three properties run GOP 11 to 14 points below direct-booking peers at similar occupancy and ADR.
Sample report. Stores and figures are illustrative.
OTA share is 61% of room nights, highest in the region. Housekeeping runs $26 over portfolio per occupied room.
Open a direct booking rate and close OTA inventory on peak nights.
Put a success system in a box. A mini version of your best person, scanning and analyzing every property, every week, on their behalf. That's what we're trying to build.
Three challenges Scoop solves
A RevPAR number doesn't tell you what to do
The same RevPAR decline can come from ADR, occupancy, channel mix, or labor cost, and each requires a different response. Without knowing which, the intervention is a guess.
Scoop traces the cause before anyone picks up the phone, so GMs and regional VPs walk into every conversation with a diagnosis, not a hypothesis.
Owner calls come before the analysis is done
GMs and regional VPs often don't have a complete picture when owners ask questions. The pressure to respond quickly leads to surface-level answers and reactive decisions.
Scoop ensures the full diagnosis: across RevPAR balance, channel mix, cost benchmarks, and the booking pipeline: is ready before the conversation starts.
The full portfolio never gets equal attention
In a portfolio of 20 properties, the same four or five get most of the scrutiny. Properties that are quietly drifting don't get attention until the problem is visible in the numbers.
Scoop screens every property every cycle so nothing is missed because someone ran out of time, and flags which properties deserve escalation before they become a problem.
Diagnostics your best operators would run, on every cycle
RevPAR and GOP fluctuation
Whether the driver is occupancy, ADR, channel mix, local conditions, or property-level execution.
Labor and cost benchmarking
Whether labor, energy, or housekeeping costs are above benchmark for occupancy, with CPOR across the portfolio.
Channel mix and booking patterns
Whether OTA dependency is compressing margin and which direct segments represent recovery.
Ancillary revenue gaps
Whether food, beverage, events, or parking are underperforming relative to occupancy and comp set.
Which properties need attention this cycle
Which properties deserve escalation this cycle, why, and the recommended intervention.
Guest segment analysis
Which segments are growing or declining, and where the highest recovery opportunity sits.
Connects to what you have. Secure from day one.
Read-only access to your data warehouse
We connect directly to Snowflake, BigQuery, Redshift, Databricks, and more: read-only, no write access, no disruption to current pipelines.
No warehouse? No problem.
IT can provision automated flat-file extracts on a schedule. If the tables and reports already exist, the lift is low.
SOC 2 certified. Governable at scale.
Role-based access, audit trails, and outputs that are reproducible and explainable. Your data never leaves your control.
Layers on top of your existing BI stack: Power BI, Tableau, Looker, and 100+ more
Book a discovery call
Reach out to start a two-way conversation about your industry, your performance variations across locations, and whether Scoop is the right fit for you.