What is Sessions by Medium?
Sessions by Medium is a metric in Google Analytics 4 that measures the number of sessions originating from different marketing channels such as organic search, direct traffic, or referral links.
Why Does Sessions by Medium Matter?
This metric is crucial for businesses as it reveals which marketing channels are most effective at driving traffic to their website, thereby informing strategy and optimization efforts.
Key Considerations for Sessions by Medium
When using this metric, it's important to consider the nature of your marketing efforts across different channels, as well as seasonal variations and other factors that may influence session numbers.
Maximize Your Marketing Impact with Sessions by Medium
Businesses can optimize this metric by focusing on the channels that generate the most sessions and exploring ways to improve underperforming channels, such as refining SEO strategies for organic search or improving the quality of referral links.