Understanding Engagement Rate by Session Source
This metric gives insight into the level of user engagement based on the source of traffic. It segments user interactions per session by whether they come from organic, paid, social or other sources.
Why Engagement Rate by Session Source Matters
By understanding which traffic sources lead to the most engaged users, businesses can optimize their marketing efforts and increase overall performance.
Things to Consider with Engagement Rate by Session Source
It's important to consider the nature of the traffic sources when analyzing this metric. For instance, organic traffic might indicate more engaged users because they found you through search, while social traffic may be more casual.
Optimize Your Engagement Rate by Session Source
Businesses can maximize the value of this metric by using it to evaluate the effectiveness of different marketing strategies and adjusting their efforts to focus on the most productive traffic sources.