Understanding Engaged Sessions by Source
Engaged Sessions by Source is a metric in Google Analytics 4 that tracks the number of sessions in which users interact with your website, broken down by source.
The Importance of Tracking Engaged Sessions by Source
This metric is crucial as it helps identify which sources are driving the most engaged traffic to your website. By understanding this, you can optimize your marketing strategies for the best performing sources.
Essential Aspects of Engaged Sessions by Source
When analyzing this metric, it's essential to consider the quality of engagement and not just the quantity. It's also important to understand the different sources and how they contribute to user engagement.
Optimizing the Use of Engaged Sessions by Source
To get the most value out of this metric, businesses should focus on the sources that generate the most engaged sessions and invest more in those channels. Furthermore, they should continually monitor changes and trends in source performance.