Understanding Conversions by Session Source Metric
This metric quantifies the conversions occurring on your website or application, and categorizes them by the originating source of the session.
The Importance of Tracking Conversions by Session Source
By understanding where your conversions are coming from, you can optimize your marketing strategies to target the most effective sources.
Key Factors to Consider with Conversions by Session Source Metric
It's essential to understand that not all sources might bring quality conversions. Therefore, the focus should be on both the quantity and quality of conversions.
Leveraging the Conversions by Session Source Metric
To maximize the value from this metric, businesses should identify the top performing sources and invest more in those channels, while improving or discontinuing underperforming ones.