Discover What’s Hiding in Your Data
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Advanced Segmentation
Discover Natural Segments Hidden in Your Data
Go beyond surface-level groups. Find the segments that actually matter to your business.
Discover Your Segments
The Segmentation Problem You're Facing
One-Dimensional Views
Traditional BI forces you to segment by one or two attributes at a time. You miss the complex patterns that really define your customer groups.
Guesswork Segments
You create segments based on assumptions (industry, size, region) instead of discovering how customers naturally group based on behavior.
Can't Explain Why
Even when you find interesting groups, you can't easily explain what makes them different or why they matter to the business.
Why Traditional BI Falls Short
| Capability | Traditional BI Tools | Scoop Segmentation |
|---|---|---|
| Attributes Analyzed | 1-2 at a time (manual filters) | All variables simultaneously with advanced clustering |
| Segment Discovery | Manual guesswork with confirmation bias | Unsupervised clustering finds patterns you weren't looking for |
| Understanding Segments | Basic averages and counts | Rule-based explainer + AI creates marketing-ready descriptions |
| Depth of Analysis | Surface-level demographics | Complete behavioral patterns with transparent confidence scores |
| Actionability | Static reports live only in dashboards | Segment IDs & scores write back to CRM for campaigns & playbooks |
| Speed to Insight | Weeks of manual exploration | 90 seconds on million-row datasets |
How Scoop Reveals Hidden Segments
1
Analyze Everything at Once
Advanced clustering examines all your variables simultaneously - usage patterns, demographics, behaviors, timelines - catching non-obvious interactions you'd never spot manually.
2
Discover Natural Groups
Unsupervised clustering surfaces patterns you weren't looking for - no confirmation bias. See your data organize itself into meaningful groups in 90 seconds.
3
Explore & Act
Click any bubble to see complete profiles. AI explains in marketing-ready language. Save segments directly to your CRM for immediate campaigns.
The Power of True Segment Discovery
Find Your "Hidden Champions"
Discover high-value segments you didn't know existed. Scoop searches the whole variable space so you don't miss patterns because you forgot to check certain combinations.
"Silent Flight Risks: low logins, low NPS, high ARR — orange cluster converting 4× faster than average"
Multi-Dimensional Understanding
See how 20+ attributes interact to create segments. Understand the complete picture of what makes each group unique.
"Power Users aren't just high usage - they're mid-market, 3+ integrations, specific feature combinations"
Instant "Why" Explanations
AI summarizes each segment's defining characteristics into marketing-ready copy. Plus see the exact decision tree rules with confidence scores - no black box.
"Young SMB users on Basic plan, logging in daily but with low NPS" + transparent rule tree
From Insight to Action in One Click
Save segments directly to Salesforce, HubSpot, or Gainsight. Your discovered segments become fields, scores, and dynamic lists ready for campaigns.
"Expansion Champions segment → saved to CRM → triggered upsell campaign → 47% response rate"
From Raw Data to Actionable Segments in 4 Clicks
Total time: ~90 seconds on a million-row dataset
1
Choose Dataset
Select data & time range
(e.g., "Active Accounts, last 6 months")
2
Pick Columns
Select attributes or use
Scoop's smart auto-select
3
Find Segments
Click once and watch
clusters form automatically
4
Review & Save
Explore bubbles, read summaries,
save to CRM instantly
Segmentation That Drives Real Business Impact
Marketing Campaigns
Get data-driven personas with demographic & behavior rules ready for lookalike audiences - no more weeks of surveys.
Customer Success
Find "Silent Flight Risks" before they churn. CSMs get auto task lists with tailored talk-tracks for each segment.
Revenue Operations
Identify opportunity segments with 80%+ close rates. Auto-route to senior reps and watch conversion soar.
Replace Weeks of Manual Analysis with 90-Second Discovery
Your data contains powerful segments waiting to be discovered.
From raw data to CRM-ready segments in 4 clicks.