RevOps Simplified: Growth Through Data-Driven Strategies with Lonny Sternberg

Episode Summary

Join Janet Gehrmann as she sits down with Lonny Sternberg, a seasoned Revenue Operations (RevOps) leader with over a decade of experience in scaling B2B SaaS organizations. In this episode, Lonny shares his proven strategies for aligning go-to-market (GTM) teams, simplifying operational processes, and turning complex data into actionable insights.

This conversation dives into the realities of scaling businesses in 2025, including breaking down data silos, creating predictable revenue systems, and optimizing customer retention through a data-driven approach. Whether you're a revenue operator, marketing leader, or GTM enthusiast, this episode is packed with insights that will help you level up your strategy and execution.

About Lonny Sternberg

Lonny Sternberg is a highly accomplished RevOps leader with 12+ years of experience building and scaling revenue operations in B2B SaaS organizations. He has driven organizations from pre-revenue to generating over $100M in annual recurring revenue (ARR) while fostering high-performing, cross-functional teams.

With expertise spanning SalesOps, Enablement, Marketing, Customer Success, and Partnerships, Lonny brings a holistic perspective to optimizing revenue operations. Known for his ability to streamline complex processes and deliver measurable results, Lonny is a sought-after advisor and speaker in the SaaS community.

Lonny’s Expertise Includes:

• Standardizing data workflows to optimize GTM strategies.
• Enhancing customer retention through data-driven insights.
• Consolidating tech stacks for efficiency and cost savings.
• Creating scalable operational frameworks for revenue growth.

Key Takeaways

Optimizing RevOps
Discover how aligning sales, marketing, and customer success teams can drive predictable revenue growth and improve customer retention.

The Power of Simplified Data
Learn how to unlock the potential of your data by streamlining processes and empowering teams with actionable insights.

Reducing Complexity in GTM Operations
Explore Lonny’s proven methods for consolidating tech stacks, saving costs, and boosting productivity across your organization.

Scaling Revenue in 2025
Understand the emerging trends and tools that are reshaping how businesses scale operations in today’s dynamic market.

Episode Highlights

• Real-world strategies for improving RevOps efficiency.
• How to align GTM functions to achieve measurable growth.
• The role of technology in driving data accessibility and team success.
• Practical advice for scaling operations without increasing costs.

Why You Should Listen

Lonny Sternberg’s insights into simplifying RevOps and GTM strategies are invaluable for anyone in the SaaS industry. Whether you’re a startup founder, RevOps leader, or GTM enthusiast, this episode provides actionable strategies for scaling your business, optimizing your operations, and leveraging data to stay ahead.

Don’t miss this enlightening episode of The Inside Scoop!

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