The Evolution of Webinars: Insights from Sequel.io CEO Oana Manolache

Episode Summary

In this episode of The Inside Scoop, host Oana Manolache, CEO of Sequel.io, dives into the evolution of webinars and their transformation from traditional, slide-heavy presentations into dynamic, audience-centric experiences. Discover how modern marketers are rethinking webinars as tools for engagement, trust-building, and value delivery rather than just lead collection.

Oana discusses the shift toward “snackable content,” AI-driven insights, and long-term strategies that integrate webinars into broader marketing ecosystems. Whether you’re a marketer, content creator, or SaaS enthusiast, this episode will leave you inspired to rethink your approach to webinars and virtual events.

About Oana Manolache

Oana Manolache is the founder and CEO of Sequel.io, a platform that helps brands deliver live, engaging webinars directly on their websites. Passionate about transforming virtual events into powerful tools for marketing and community building, Oana is at the forefront of innovation in the space.

As a thought leader in the industry, she has championed the use of AI and analytics to enhance audience engagement and pioneered strategies for creating bite-sized, repurposable webinar content. Oana’s work empowers businesses to unlock the full potential of webinars as part of their go-to-market strategies.

Oana’s Expertise Includes:

• Crafting personalized, audience-focused virtual experiences.
• Leveraging AI to optimize webinar performance and engagement.
• Transforming long-form webinar content into snackable, reusable assets.
• Building ecosystems around webinars to drive sustained engagement and ROI.

Key Takeaways

Webinars Reimagined

Learn how modern webinars have evolved into strategic tools for delivering value and fostering trust with audiences.

The Rise of Snackable Content

Discover the power of repurposing webinars into short, engaging clips that drive higher ROI across platforms.

AI and Webinar Insights

Understand how AI tools can analyze engagement, predict audience preferences, and create more impactful webinar strategies.

Building Long-Term Strategies

Explore how leading brands are using webinars to support broader content and audience-building efforts.

Episode Highlights

• How to transform webinars into high-performing marketing tools.
• The role of AI in improving engagement and delivering actionable insights.
• Strategies for repurposing webinar content into blog posts, social media snippets, and more.
• Practical advice on creating audience-centric webinar ecosystems.

Why You Should Listen

Webinars are no longer just events—they’re a gateway to deeper audience connections and long-term growth. In this episode, Oana Manolache shares actionable strategies for leveraging webinars as part of a modern marketing strategy. If you’re ready to break free from outdated formats and elevate your approach, this episode is a must-listen.

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