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In this episode of The Inside Scoop, host Janet Gehrmann sits down with Oana Manolache, the visionary Founder & CEO of Sequel.io. Oana shares her journey from leading innovative marketing at HP to founding a groundbreaking platform for hosting webinars directly on company websites.
In this episode of The Inside Scoop, host Oana Manolache, CEO of Sequel.io, dives into the evolution of webinars and their transformation from traditional, slide-heavy presentations into dynamic, audience-centric experiences. Discover how modern marketers are rethinking webinars as tools for engagement, trust-building, and value delivery rather than just lead collection.
Oana discusses the shift toward “snackable content,” AI-driven insights, and long-term strategies that integrate webinars into broader marketing ecosystems. Whether you’re a marketer, content creator, or SaaS enthusiast, this episode will leave you inspired to rethink your approach to webinars and virtual events.
Oana Manolache is the founder and CEO of Sequel.io, a platform that helps brands deliver live, engaging webinars directly on their websites. Passionate about transforming virtual events into powerful tools for marketing and community building, Oana is at the forefront of innovation in the space.
As a thought leader in the industry, she has championed the use of AI and analytics to enhance audience engagement and pioneered strategies for creating bite-sized, repurposable webinar content. Oana’s work empowers businesses to unlock the full potential of webinars as part of their go-to-market strategies.
Oana’s Expertise Includes:
Learn how modern webinars have evolved into strategic tools for delivering value and fostering trust with audiences.
Discover the power of repurposing webinars into short, engaging clips that drive higher ROI across platforms.
Understand how AI tools can analyze engagement, predict audience preferences, and create more impactful webinar strategies.
Explore how leading brands are using webinars to support broader content and audience-building efforts.
Webinars are no longer just events—they’re a gateway to deeper audience connections and long-term growth. In this episode, Oana Manolache shares actionable strategies for leveraging webinars as part of a modern marketing strategy. If you’re ready to break free from outdated formats and elevate your approach, this episode is a must-listen.
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