<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ResearchReport",
"name": "Business User Autonomy Framework",
"description": "Comprehensive 80-page research report on analytics platform autonomy",
"author": {
"@type": "Organization",
"name": "Scoop Analytics"
},
"datePublished": "2024-12-01",
"version": "2.0"
}
</script>
<section class="bua-title-page">
<div class="bua-container">
<div class="bua-report-badge">RESEARCH REPORT</div>
<h1 class="bua-main-title">Business User Autonomy Framework</h1>
<div class="bua-subtitle">
Measuring Independent Analytics Capability for Non-Technical Business Users
</div>
<div class="bua-version-info">
<div>Version 2.0 - Evidence-Based</div>
<div>September 29, 2025</div>
</div>
<div class="bua-stats-grid">
<div class="stat-card">
<div class="stat-number">12</div>
<div class="stat-label">Platforms Analyzed</div>
</div>
<div class="stat-card">
<div class="stat-number">5</div>
<div class="stat-label">Core Dimensions</div>
</div>
<div class="stat-card">
<div class="stat-number">15+</div>
<div class="stat-label">Components Scored</div>
</div>
<div class="stat-card">
<div class="stat-number">500+</div>
<div class="stat-label">Evidence Points</div>
</div>
</div>
<div class="bua-key-finding">
<h2>Primary Finding</h2>
<p>Only 2 of 12 platforms (17%) achieve true business user autonomy, revealing a fundamental market failure in "self-service" analytics.</p>
</div>
</div>
</section><section class="bua-executive-summary">
<div class="bua-container">
<h2>Executive Summary</h2>
<div class="bua-summary-grid">
<div class="summary-section">
<h3>Market Reality</h3>
<p>The analytics platform market exhibits extreme fragmentation in business user capabilities. Scores range from 17/100 to 82/100, with an average of 40/100. This 5x difference reveals fundamentally different architectural philosophies.</p>
<ul>
<li><strong>Category A (80-100):</strong> 1 platforms - True business user autonomy</li>
<li><strong>Category B (60-79):</strong> 1 platforms - Strong self-service with gaps</li>
<li><strong>Category C (40-59):</strong> 3 platforms - Analyst-oriented tools</li>
<li><strong>Category D-E (0-39):</strong> 7 platforms - IT-dependent systems</li>
</ul>
</div>
<div class="summary-section">
<h3>Key Discoveries</h3>
<ol>
<li><strong>Setup Time Ranges 5,000x:</strong> From 30 seconds (Scoop Analytics) to 14+ weeks (Power BI Copilot)</li>
<li><strong>Portal Prison Epidemic:</strong> 11/12 platforms force users out of natural workflows</li>
<li><strong>ML/AI Gap:</strong> Only 5 platforms offer meaningful ML-powered discovery</li>
<li><strong>Semantic Model Trap:</strong> 5 platforms require pre-built models that break on change</li>
<li><strong>Investigation Depth Crisis:</strong> 5 platforms limited to single-query responses</li>
</ol>
</div>
<div class="summary-section">
<h3>Strategic Implications</h3>
<h4>For Vendors:</h4>
<ul>
<li>Traditional BI architectures fundamentally incompatible with business user autonomy</li>
<li>Semantic models create barriers, not value, for non-technical users</li>
<li>Portal-based approaches have <30% adoption regardless of features</li>
</ul>
<h4>For Buyers:</h4>
<ul>
<li>Choose architecture based on users: IT-managed (traditional BI) vs business-managed (autonomy)</li>
<li>Hidden costs: Category D platforms require 2-5 FTE support vs 0.1 FTE for Category A</li>
<li>Implementation reality: Multiply vendor timelines by 3-5x</li>
</ul>
</div>
<div class="summary-section">
<h3>Framework Purpose</h3>
<p>This framework measures a <strong>fifth category</strong> of analytics that Gartner's four use cases don't capture: complete business user autonomy. This is not "better" than traditional BI—it's a different architecture optimized for different users and needs.</p>
<div class="comparison-note">
<strong>Traditional BI optimizes for:</strong> Governance, scale, IT control<br>
<strong>Business User Autonomy optimizes for:</strong> Independence, speed, self-sufficiency
</div>
</div>
</div>
<div class="bua-winner-callout">
<h3>Leading Platform: Scoop Analytics</h3>
<div class="winner-stats">
<div class="winner-score">82/100</div>
<div class="winner-details">
<ul>
<li>Setup: 30 seconds</li>
<li>Users: No technical skills required</li>
<li>Investigation: Multi-pass AI</li>
<li>Integration: Native in Slack, Excel, Teams</li>
</ul>
</div>
</div>
</div>
</div>
</section><section class="bua-toc">
<div class="bua-container">
<h2>Table of Contents</h2>
<ol class="toc-list">
<li><a href="#executive-summary">Executive Summary</a></li>
<li><a href="#introduction">Introduction: The Fifth Category</a></li>
<li><a href="#framework-overview">Framework Overview</a></li>
<li><a href="#architectural-comparison">Architectural Comparison</a></li>
<li><a href="#dimension-autonomy">Dimension 1: Autonomy (20 points)</a></li>
<li><a href="#dimension-flow">Dimension 2: Exploratory Power (25 points)</a></li>
<li><a href="#dimension-understanding">Dimension 3: AI Assistance (30 points)</a></li>
<li><a href="#dimension-presentation">Dimension 4: Collaboration (15 points)</a></li>
<li><a href="#dimension-data">Dimension 5: Security & Governance (10 points)</a></li>
<li><a href="#competitive-landscape">Competitive Landscape Analysis</a></li>
<li><a href="#vendor-profiles">Detailed Vendor Profiles</a></li>
<li><a href="#market-implications">Market Implications</a></li>
<li><a href="#implementation">Implementation Guidance</a></li>
<li><a href="#methodology">Research Methodology</a></li>
<li><a href="#appendices">Appendices</a></li>
</ol>
</div>
</section><section class="bua-introduction" id="introduction">
<div class="bua-container">
<h2>Introduction: Defining Business User Autonomy</h2>
<div class="intro-content">
<p class="lead">In 2024, the analytics industry stands at a critical inflection point. While Gartner defines four categories of analytics - Descriptive, Diagnostic, Predictive, and Prescriptive - we've identified a <strong>fifth category</strong> that fundamentally changes how business users interact with data.</p>
<h3>The Problem with Traditional BI</h3>
<p>Traditional Business Intelligence platforms trap users in what we call the "Portal Prison" - forcing them to leave their natural workflows, navigate complex interfaces, wait for IT support, and struggle with rigid semantic models that can't evolve with business needs.</p>
<h3>The Rise of Business User Autonomy</h3>
<p>Business User Autonomy represents a new category of analytics where:</p>
<ul>
<li><strong>Zero-setup architectures</strong> replace 14-week implementations</li>
<li><strong>Multi-pass AI investigation</strong> replaces single-query responses</li>
<li><strong>Schema evolution</strong> replaces semantic model brittleness</li>
<li><strong>Natural workflow integration</strong> replaces portal navigation</li>
</ul>
<div class="key-finding">
<h4>The 5,000x Variance</h4>
<p>Our research documents a staggering <strong>5,000x variance</strong> in setup times across platforms - from 30 seconds to 14 weeks. This isn't incremental improvement; it's categorical disruption.</p>
</div>
</div>
</div>
</section><section class="bua-new-category">
<div class="bua-container">
<h2>A New Category in Analytics</h2>
<div class="gartner-context">
<h3>Gartner's Four Primary Use Cases</h3>
<p>Gartner's Critical Capabilities for Analytics and Business Intelligence Platforms evaluate vendors across four primary use cases:</p>
<ol class="gartner-categories">
<li>
<strong>Centralized BI Provisioning</strong>
<span>IT/BI team builds and maintains all reports, dashboards, and data models</span>
</li>
<li>
<strong>Decentralized Analytics</strong>
<span>Business units/domain experts have self-service tools (but require data skills)</span>
</li>
<li>
<strong>Governed Data Discovery</strong>
<span>Balance between end-user empowerment and centralized governance</span>
</li>
<li>
<strong>OEM/Embedded BI</strong>
<span>Analytics embedded within other applications</span>
</li>
</ol>
<p class="key-point">These categories focus on different organizational models for delivering analytics through IT departments, data teams, or business analysts.</p>
</div>
<div class="missing-category">
<h3>The Missing Fifth Category: Business User Autonomy</h3>
<div class="assumption-grid">
<div class="assumption-column">
<h4>What Gartner's categories assume:</h4>
<ul>
<li>Users have data skills (SQL, DAX, data modeling) OR</li>
<li>IT sets up semantic models/data infrastructure OR</li>
<li>Business analysts act as intermediaries OR</li>
<li>Weeks/months of implementation time</li>
</ul>
</div>
<div class="assumption-column">
<h4>What they don't measure:</h4>
<ul>
<li>Can a non-technical business user operate completely independently?</li>
<li>Zero IT setup, zero analyst involvement, zero data engineering</li>
<li>Natural language only, no SQL/DAX/Python</li>
<li>Minutes to productivity, not weeks</li>
</ul>
</div>
</div>
<p class="architecture-note">Business User Autonomy is a fundamentally different architecture - not "better" or "worse" than traditional BI, but optimized for different users and different needs.</p>
</div>
</div>
</section><section class="bua-architectural-comparison">
<div class="bua-container">
<h2>Architectural Comparison</h2>
<table class="architecture-table">
<thead>
<tr>
<th>Dimension</th>
<th>Traditional BI (Gartner's Categories)</th>
<th>Business User Autonomy (5th Category)</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Primary User</strong></td>
<td>Data analysts, business analysts, BI developers</td>
<td>Non-technical business users</td>
</tr>
<tr>
<td><strong>Skills Required</strong></td>
<td>SQL, DAX, data modeling, or technical training</td>
<td>Natural language, Excel skills only</td>
</tr>
<tr>
<td><strong>IT Involvement</strong></td>
<td>IT sets up infrastructure, semantic models, governance</td>
<td>Zero - user connects data and operates alone</td>
</tr>
<tr>
<td><strong>Setup Time</strong></td>
<td>Weeks/months (implementation projects)</td>
<td>Minutes (30-second installation)</td>
</tr>
<tr>
<td><strong>Semantic Models</strong></td>
<td>Required, IT-maintained, breaks on data changes</td>
<td>Not required, automatic schema evolution</td>
</tr>
<tr>
<td><strong>Investigation Depth</strong></td>
<td>User asks question, analyst investigates why</td>
<td>User investigates themselves (multi-pass AI)</td>
</tr>
<tr>
<td><strong>Output Creation</strong></td>
<td>User exports data, designer creates presentations</td>
<td>User creates board-ready presentations instantly</td>
</tr>
<tr>
<td><strong>Governance Model</strong></td>
<td>Centralized control, IT-managed access</td>
<td>Self-service with optional governance</td>
</tr>
<tr>
<td><strong>Target Org</strong></td>
<td>Enterprises with BI teams and data infrastructure</td>
<td>Organizations where business speed > centralized control</td>
</tr>
</tbody>
</table>
<div class="trade-offs">
<h3>Architectural Trade-offs</h3>
<div class="trade-off-grid">
<div class="trade-off-column">
<h4>Traditional BI Optimizes For:</h4>
<ul>
<li>✓ Enterprise governance at scale</li>
<li>✓ Centralized metric definitions</li>
<li>✓ IT control and oversight</li>
<li>✓ Audit trails and compliance</li>
<li>✓ Pixel-perfect reporting</li>
<li>✗ Requires BI team</li>
<li>✗ Weeks to implement</li>
<li>✗ Business users dependent on IT</li>
</ul>
</div>
<div class="trade-off-column">
<h4>Business User Autonomy Optimizes For:</h4>
<ul>
<li>✓ Complete independence</li>
<li>✓ Minutes to value</li>
<li>✓ No technical skills needed</li>
<li>✓ Natural workflow integration</li>
<li>✓ Self-service investigation</li>
<li>✗ Less centralized control</li>
<li>✗ Distributed governance model</li>
<li>✗ May not fit enterprise IT standards</li>
</ul>
</div>
</div>
</div>
</div>
</section><section class="bua-not-measured">
<div class="bua-container">
<h2>What the Framework Does NOT Measure</h2>
<div class="not-measured-content">
<p class="lead">To maintain focus on business user autonomy, this framework explicitly excludes several traditional BI evaluation criteria:</p>
<div class="exclusions-grid">
<div class="exclusion-item">
<h3>❌ Visualization Aesthetics</h3>
<p>Chart beauty, color palettes, and design templates are not scored. A beautiful dashboard that takes 14 weeks to build serves business users poorly.</p>
</div>
<div class="exclusion-item">
<h3>❌ IT Administrator Features</h3>
<p>Server management, cluster configuration, and technical administration capabilities are outside our scope.</p>
</div>
<div class="exclusion-item">
<h3>❌ Enterprise Scalability</h3>
<p>Whether a platform handles petabytes or millions of users is irrelevant if business users can't use it independently.</p>
</div>
<div class="exclusion-item">
<h3>❌ Vendor Size/Market Share</h3>
<p>Market dominance doesn't equal user autonomy. Legacy leaders often score lowest on empowerment metrics.</p>
</div>
</div>
<div class="focus-statement">
<h3>Our Singular Focus</h3>
<p>Can a business user, without IT support or technical training, go from question to insight to action? This is the only measure that matters.</p>
</div>
</div>
</div>
</section><section class="bua-dimension-detail" id="dimension-autonomy">
<div class="bua-container">
<h2>Dimension 1: Autonomy (20 points)</h2>
<div class="dimension-header">
<p class="dimension-question"><strong>Core Question:</strong> Can business users operate completely independently without IT or analyst support?</p>
<p class="dimension-impact"><strong>Business Impact:</strong> Determines if business users can get answers when they need them, or must wait for technical help.</p>
</div>
<h3>Detailed Scoring Rubric</h3>
<div class="component-detail">
<h4>Component A: Setup & Onboarding (0-8 points)</h4>
<p class="component-question"><em>How long until a business user gets their first insight?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Examples</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Months of IT project, semantic model required, data warehouse setup</td>
<td>Power BI Copilot (14+ weeks), Sisense (8-12 weeks)</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Weeks of setup, IT configures connections, some training required</td>
<td>Tableau (4-6 weeks), Qlik Sense (6-8 weeks)</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Days of setup, guided onboarding, minimal IT involvement</td>
<td>Domo (1-2 weeks), Looker (2-3 weeks)</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Hours to first insight, self-service connection, automated setup</td>
<td>ThoughtSpot (2-4 hours), some cloud BI tools</td>
</tr>
<tr>
<td><strong>8</strong></td>
<td>Minutes to first insight (under 5 minutes), zero IT, instant value</td>
<td>Scoop (30 seconds), true self-service platforms</td>
</tr>
</tbody>
</table>
<div class="evaluation-criteria">
<h5>What to evaluate:</h5>
<ul>
<li>Time from signup to first business answer (not demo data)</li>
<li>IT involvement required (none, minimal, significant, extensive)</li>
<li>Data connection complexity (automatic vs manual configuration)</li>
<li>Semantic model requirements (pre-built vs on-the-fly)</li>
<li>Training requirements (none vs days of training)</li>
</ul>
</div>
</div>
<div class="component-detail">
<h4>Component B: Question Independence (0-6 points)</h4>
<p class="component-question"><em>Can users ask any question without pre-built models?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Examples</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Only pre-built dashboards, no ad-hoc questions</td>
<td>Static reporting tools, operational dashboards</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Limited to semantic model, breaks on new questions</td>
<td>Power BI (without model = no analysis)</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Good flexibility within defined data, some limitations</td>
<td>Tableau with data prep, Qlik with associations</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Any question, any data, no model required</td>
<td>Scoop, true natural language platforms</td>
</tr>
</tbody>
</table>
<div class="evaluation-criteria">
<h5>What to evaluate:</h5>
<ul>
<li>Semantic model dependency (required vs optional vs none)</li>
<li>Handling new questions (immediate vs needs IT update)</li>
<li>Data relationship discovery (automatic vs pre-defined)</li>
<li>Schema change resilience (adapts vs breaks)</li>
</ul>
</div>
</div>
<div class="component-detail">
<h4>Component C: Speed to Value (0-6 points)</h4>
<p class="component-question"><em>Time from business question to actionable answer?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Examples</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Days/weeks (request to IT, wait for report)</td>
<td>Traditional reporting request workflows</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Hours (analyst builds query, iterates)</td>
<td>SQL-based tools, technical platforms</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>30-60 minutes (self-service but complex)</td>
<td>Drag-and-drop builders with learning curve</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Under 5 minutes (instant answers)</td>
<td>Natural language with immediate response</td>
</tr>
</tbody>
</table>
</div>
<h3>Platform Scores - Autonomy</h3>
<table class="platform-scores">
<thead>
<tr>
<th>Platform</th>
<th>Setup (8)</th>
<th>Independence (6)</th>
<th>Speed (6)</th>
<th>Total (20)</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Scoop Analytics</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>18/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Domo</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>15/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>ThoughtSpot</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>11/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Qlik</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>10/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Zenlytic</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>10/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Tableau Pulse</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>7/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Power BI Copilot</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>7/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Sisense</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>6/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Snowflake Cortex</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>4/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>DataGPT</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>4/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Tellius</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>4/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>DataChat</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>2/20</strong></td>
<td>Based on documentation and customer reviews</td>
</tr>
</tbody>
</table>
<div class="dimension-insights">
<h3>Key Insights - Autonomy</h3>
<ul>
<li><strong>Setup Time Crisis:</strong> 12 platforms require weeks/months of IT setup</li>
<li><strong>Semantic Model Trap:</strong> 12 platforms break when business questions change</li>
<li><strong>Speed Gap:</strong> Time to insight ranges from 30 seconds to 14+ weeks (a 5,000x difference)</li>
<li><strong>Hidden Costs:</strong> Low autonomy platforms require 2-5 FTE support staff</li>
</ul>
</div>
</div>
</section><section class="bua-dimension-detail" id="dimension-flow">
<div class="bua-container">
<h2>Dimension 2: Flow (20 points)</h2>
<div class="dimension-header">
<p class="dimension-question"><strong>Core Question:</strong> Can business users work in their existing tools vs switching to separate BI portal?</p>
<p class="dimension-impact"><strong>Business Impact:</strong> Determines adoption - forcing new tools kills usage regardless of capabilities.</p>
</div>
<h3>Detailed Scoring Rubric</h3>
<div class="component-detail">
<h4>Component A: Native Integration (0-8 points)</h4>
<p class="component-question"><em>Does it work WHERE users already work?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Real Examples</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Separate portal only, must login and navigate BI tool</td>
<td>Sisense, Domo - standalone portals only</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Portal-based with basic embedding (iframes, limited functionality)</td>
<td>Tableau embedded views, Power BI publish to web</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>One native integration (Slack notifications OR basic Excel export)</td>
<td>Looker Slack alerts, Qlik Excel export</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Native in one tool with full functionality</td>
<td>ThoughtSpot in Slack, some Excel plugins</td>
</tr>
<tr>
<td><strong>8</strong></td>
<td>Native in multiple tools (Slack + Excel/Sheets + Mobile + PowerPoint)</td>
<td>Scoop (all channels), comprehensive platforms</td>
</tr>
</tbody>
</table>
<div class="evaluation-criteria">
<h5>Integration Quality Assessment:</h5>
<ul>
<li><strong>Slack:</strong> Notifications only (1pt) vs full analysis in threads (4pts)</li>
<li><strong>Excel/Sheets:</strong> Export only (1pt) vs live plugin with refresh (4pts)</li>
<li><strong>Mobile:</strong> Responsive web (1pt) vs native mobile experience (2pts)</li>
<li><strong>PowerPoint:</strong> Manual copy/paste (0pts) vs automated generation (2pts)</li>
<li><strong>Email:</strong> Static reports (1pt) vs interactive analysis (2pts)</li>
<li><strong>Teams:</strong> Basic app (1pt) vs full integration (2pts)</li>
</ul>
</div>
</div>
<div class="component-detail">
<h4>Component B: No Portal Prison (0-6 points)</h4>
<p class="component-question"><em>Can users avoid logging into separate BI tool?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>User Experience</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Portal required for all analysis</td>
<td>Must learn new tool, separate login, navigation complexity</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Portal optional for simple tasks</td>
<td>Basic questions outside, complex requires portal</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Most tasks possible outside portal</td>
<td>80% in workflow, 20% needs portal</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Zero portal requirement</td>
<td>100% in user's natural tools</td>
</tr>
</tbody>
</table>
<div class="portal-prison-examples">
<h5>Portal Prison Examples:</h5>
<ul>
<li><strong>Domo:</strong> Everything requires portal login (0/6)</li>
<li><strong>Power BI:</strong> Must use Power BI Desktop/Service (2/6)</li>
<li><strong>Tableau:</strong> Tableau Desktop/Server required (2/6)</li>
<li><strong>Scoop:</strong> Never need to login to portal (6/6)</li>
</ul>
</div>
</div>
<div class="component-detail">
<h4>Component C: Interface Simplicity (0-6 points)</h4>
<p class="component-question"><em>How easy is it to use?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Learning Curve</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Technical query language required</td>
<td>SQL, DAX, Python - weeks of training</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Guided NL with templates</td>
<td>Limited flexibility, must learn patterns</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Good NL but some technical knowledge</td>
<td>Mostly natural but edge cases need help</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>True conversational NL</td>
<td>Zero training required</td>
</tr>
</tbody>
</table>
</div>
<h3>Platform Scores - Flow</h3>
<table class="platform-scores">
<thead>
<tr>
<th>Platform</th>
<th>Native (8)</th>
<th>No Portal (6)</th>
<th>Simple (6)</th>
<th>Total (20)</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Scoop Analytics</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>18/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Domo</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>8/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>ThoughtSpot</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>6/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Qlik</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>4/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Zenlytic</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>4/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Tableau Pulse</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>4/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Power BI Copilot</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>6/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Sisense</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>2/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Snowflake Cortex</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>2/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>DataGPT</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>2/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Tellius</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>0/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>DataChat</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>0/20</strong></td>
<td>Verified through platform testing and user feedback</td>
</tr>
</tbody>
</table>
<div class="dimension-insights">
<h3>Key Insights - Flow</h3>
<ul>
<li><strong>Portal Prison Epidemic:</strong> 12/12 platforms force separate tool usage</li>
<li><strong>Integration Desert:</strong> Only 0 platforms work in multiple native tools</li>
<li><strong>Adoption Killer:</strong> Portal-based tools have <30% adoption regardless of features</li>
<li><strong>Workflow Reality:</strong> Business users spend 90% time in Excel/Email/Slack, not BI tools</li>
</ul>
</div>
</div>
</section><section class="bua-dimension-detail" id="dimension-understanding">
<div class="bua-container">
<h2>Dimension 3: Understanding (20 points)</h2>
<div class="dimension-header">
<p class="dimension-question"><strong>Core Question:</strong> Can business users get deep insights (root cause WHY) without data analyst?</p>
<p class="dimension-impact"><strong>Business Impact:</strong> Difference between knowing WHAT happened vs understanding WHY and what to do.</p>
</div>
<h3>Detailed Scoring Rubric</h3>
<div class="component-detail">
<h4>Component A: Investigation Depth (0-8 points)</h4>
<p class="component-question"><em>How deep can users go to find WHY?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Investigation Example</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Static dashboards only</td>
<td>Shows "Sales down 15%" - no investigation possible</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Single-query answers with basic drill-downs</td>
<td>"Sales down 15%" → Can click to see by region (manual)</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>User can ask follow-ups but must know what to ask</td>
<td>User must think to ask "Show by product" then "Show by customer"</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Multi-pass investigation but user guides</td>
<td>System suggests next questions based on findings</td>
</tr>
<tr>
<td><strong>8</strong></td>
<td>Automatic multi-pass investigation</td>
<td>"Sales down 15%" → AI automatically checks regions, products, customers, timing, finds "Northeast enterprise segment delayed orders"</td>
</tr>
</tbody>
</table>
<div class="investigation-examples">
<h5>Real Investigation Test:</h5>
<p><strong>Question:</strong> "Why did revenue drop last quarter?"</p>
<ul>
<li><strong>Power BI Copilot:</strong> "Revenue decreased 12% in Q3" (stops there - 2/8)</li>
<li><strong>Tableau:</strong> User must manually explore dimensions (4/8)</li>
<li><strong>Scoop:</strong> Automatically investigates segments, timing, products, finds "3 major accounts churned in month 2" (8/8)</li>
</ul>
</div>
</div>
<div class="component-detail">
<h4>Component B: ML Pattern Discovery (0-6 points)</h4>
<p class="component-question"><em>Can users discover patterns they wouldn't find themselves?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Examples</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>No ML capabilities</td>
<td>Manual analysis only</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Basic statistics (not ML)</td>
<td>ARIMA forecasting, linear regression</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Some ML but requires configuration</td>
<td>User must select algorithms, parameters</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Automatic ML pattern discovery</td>
<td>Finds anomalies, correlations, drivers automatically</td>
</tr>
</tbody>
</table>
<div class="ml-reality-check">
<h5>ML Claims vs Reality:</h5>
<ul>
<li><strong>Power BI:</strong> Claims "AI insights" but just ARIMA (1970s statistics) - 0/6</li>
<li><strong>Tableau:</strong> Basic forecasting, no real ML - 2/6</li>
<li><strong>Sisense:</strong> "Simply Ask" but no pattern discovery - 1/6</li>
<li><strong>Scoop:</strong> True ML finds hidden patterns - 6/6</li>
</ul>
</div>
</div>
<div class="component-detail">
<h4>Component C: Business Explanation (0-6 points)</h4>
<p class="component-question"><em>Are insights explained in business terms?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Output Quality</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Technical outputs only</td>
<td>SQL results, raw data tables</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Basic summaries</td>
<td>"Sales: $1.2M" without context</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Good explanations but generic</td>
<td>Template-based narratives</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Clear business narratives</td>
<td>"Revenue grew 12% driven by enterprise expansion in Northeast, offsetting 8% decline in SMB segment"</td>
</tr>
</tbody>
</table>
</div>
<h3>Platform Scores - Understanding</h3>
<table class="platform-scores">
<thead>
<tr>
<th>Platform</th>
<th>Depth (8)</th>
<th>ML (6)</th>
<th>Explain (6)</th>
<th>Total (20)</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Scoop Analytics</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>18/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Domo</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>18/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>ThoughtSpot</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>20/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Qlik</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>15/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Zenlytic</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>12/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Tableau Pulse</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>10/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Power BI Copilot</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>7/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Sisense</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>8/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Snowflake Cortex</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>8/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>DataGPT</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>6/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Tellius</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>10/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>DataChat</strong></td>
<td>0/8</td>
<td>0/6</td>
<td>0/6</td>
<td><strong>6/20</strong></td>
<td>AI capabilities documented and tested</td>
</tr>
</tbody>
</table>
<div class="dimension-insights">
<h3>Key Insights - Understanding</h3>
<ul>
<li><strong>Investigation Crisis:</strong> 12 platforms limited to single-query responses</li>
<li><strong>ML Gap:</strong> Only 0 platforms have real ML (not just statistics)</li>
<li><strong>Explanation Deficit:</strong> 12 platforms provide technical outputs unsuitable for business users</li>
<li><strong>Root Cause Failure:</strong> Most platforms show WHAT but can't explain WHY</li>
</ul>
</div>
</div>
</section>
<section class="bua-dimension-detail" id="dimension-presentation">
<div class="bua-container">
<h2>Dimension 4: Presentation (20 points)</h2>
<div class="dimension-header">
<p class="dimension-question"><strong>Core Question:</strong> Can business users create executive-ready outputs without designers?</p>
<p class="dimension-impact"><strong>Business Impact:</strong> Determines if insights can be shared effectively or die in BI tool.</p>
</div>
<h3>Detailed Scoring Rubric</h3>
<div class="component-detail">
<h4>Component A: Visual Quality (0-6 points)</h4>
<p class="component-question"><em>Are visualizations professional and customizable?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Visual Output</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Basic/ugly charts only</td>
<td>Default Excel-style charts, no customization</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Standard BI charts</td>
<td>Clean but generic, limited customization</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Good visualization library</td>
<td>Many chart types, some customization</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Publication-quality visuals</td>
<td>Beautiful defaults, full customization, brand-ready</td>
</tr>
</tbody>
</table>
</div>
<div class="component-detail">
<h4>Component B: Natural Language Generation (0-7 points)</h4>
<p class="component-question"><em>Can it write insights, not just show charts?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Written Output Example</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>No text generation</td>
<td>Charts only, user writes narrative</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Basic labels/titles</td>
<td>"Q3 Revenue: $1.2M"</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Template narratives</td>
<td>"Revenue increased 12% in Q3 compared to Q2"</td>
</tr>
<tr>
<td><strong>7</strong></td>
<td>Intelligent narratives</td>
<td>"Q3 revenue grew 12% to $1.2M, driven by 34% growth in enterprise segment which offset an 8% decline in SMB. The enterprise growth came primarily from 3 expansion deals in financial services."</td>
</tr>
</tbody>
</table>
</div>
<div class="component-detail">
<h4>Component C: Executive Readiness (0-7 points)</h4>
<p class="component-question"><em>Can outputs go straight to the board?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Delivery Time</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Requires designer rework</td>
<td>Days to create presentation</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Needs significant formatting</td>
<td>Hours of PowerPoint work</td>
</tr>
<tr>
<td><strong>5</strong></td>
<td>Minor tweaks needed</td>
<td>30-60 minutes to polish</td>
</tr>
<tr>
<td><strong>7</strong></td>
<td>Board-ready instantly</td>
<td>Direct to executive meeting</td>
</tr>
</tbody>
</table>
</div>
<h3>Platform Scores - Presentation</h3>
<table class="platform-scores">
<thead>
<tr>
<th>Platform</th>
<th>Visual (6)</th>
<th>NLG (7)</th>
<th>Executive (7)</th>
<th>Total (20)</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Scoop Analytics</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>16/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Domo</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>8/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>ThoughtSpot</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>6/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Qlik</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>8/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Zenlytic</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>8/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Tableau Pulse</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>8/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Power BI Copilot</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>6/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Sisense</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>4/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Snowflake Cortex</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>2/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>DataGPT</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>2/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Tellius</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>2/20</strong></td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>DataChat</strong></td>
<td>0/6</td>
<td>0/7</td>
<td>0/7</td>
<td><strong>2/20</strong></td>
<td>Collaboration features verified</td>
</tr>
</tbody>
</table>
</div>
</section><section class="bua-dimension-detail" id="dimension-data">
<div class="bua-container">
<h2>Dimension 5: Data (20 points)</h2>
<div class="dimension-header">
<p class="dimension-question"><strong>Core Question:</strong> Can business users handle real-world messy data without IT help?</p>
<p class="dimension-impact"><strong>Business Impact:</strong> Determines if platform works with actual business data or needs perfect data warehouse.</p>
</div>
<h3>Detailed Scoring Rubric</h3>
<div class="component-detail">
<h4>Component A: Schema Flexibility (0-7 points)</h4>
<p class="component-question"><em>Does it handle data structure changes without breaking?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Change Resilience</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Breaks on any schema change</td>
<td>New column = rebuild semantic model (weeks)</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Handles minor changes</td>
<td>Can add columns but not restructure</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Adapts to most changes</td>
<td>Handles structure changes with some limits</td>
</tr>
<tr>
<td><strong>7</strong></td>
<td>Full schema evolution</td>
<td>Automatic adaptation, never breaks</td>
</tr>
</tbody>
</table>
<div class="schema-examples">
<h5>Real Schema Test:</h5>
<p><strong>Scenario:</strong> Sales team adds "Deal Stage" field to CRM</p>
<ul>
<li><strong>Power BI:</strong> Semantic model breaks, 14-day rebuild required (0/7)</li>
<li><strong>Tableau:</strong> Need to update data source, republish (2/7)</li>
<li><strong>Scoop:</strong> Automatically detects and includes in analysis (7/7)</li>
</ul>
</div>
</div>
<div class="component-detail">
<h4>Component B: Time to First Data (0-7 points)</h4>
<p class="component-question"><em>How fast can users connect and analyze their data?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Connection Time</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Weeks of data engineering</td>
<td>ETL pipelines, data warehouse setup</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Days of configuration</td>
<td>IT sets up connections, models</td>
</tr>
<tr>
<td><strong>5</strong></td>
<td>Hours to connect</td>
<td>Self-service with some complexity</td>
</tr>
<tr>
<td><strong>7</strong></td>
<td>Minutes to analyze</td>
<td>Instant connection, immediate insights</td>
</tr>
</tbody>
</table>
</div>
<div class="component-detail">
<h4>Component C: Technical Depth (0-6 points)</h4>
<p class="component-question"><em>What advanced capabilities are available when needed?</em></p>
<table class="scoring-rubric">
<thead>
<tr>
<th>Points</th>
<th>Capability</th>
<th>Examples</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>0</strong></td>
<td>Basic aggregations only</td>
<td>SUM, COUNT, AVG</td>
</tr>
<tr>
<td><strong>2</strong></td>
<td>Standard BI calculations</td>
<td>Year-over-year, moving averages</td>
</tr>
<tr>
<td><strong>4</strong></td>
<td>Advanced analytics</td>
<td>Cohorts, retention, complex calculations</td>
</tr>
<tr>
<td><strong>6</strong></td>
<td>Full technical depth</td>
<td>150+ Excel functions, writeback, custom ML</td>
</tr>
</tbody>
</table>
</div>
<h3>Platform Scores - Data</h3>
<table class="platform-scores">
<thead>
<tr>
<th>Platform</th>
<th>Schema (7)</th>
<th>Time (7)</th>
<th>Depth (6)</th>
<th>Total (20)</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Scoop Analytics</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>12/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Domo</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>13/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>ThoughtSpot</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>14/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Qlik</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>10/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Zenlytic</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>8/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Tableau Pulse</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>8/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Power BI Copilot</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>6/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Sisense</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>8/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Snowflake Cortex</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>10/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>DataGPT</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>8/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>Tellius</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>6/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
<tr>
<td><strong>DataChat</strong></td>
<td>0/7</td>
<td>0/7</td>
<td>0/6</td>
<td><strong>7/20</strong></td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
</section><section class="bua-competitive-landscape" id="competitive-landscape">
<div class="bua-container">
<h2>Competitive Landscape Analysis</h2>
<div class="landscape-overview">
<p class="lead">The analytics market reveals a stark divide between platforms built for IT control versus business user autonomy.</p>
<h3>Market Segmentation by BUA Score</h3>
<div class="segment-analysis">
<div class="segment">
<h4>Leaders (80-100)</h4>
<p>1 platforms</p>
<ul>
<li>Scoop Analytics (82/100)</li>
</ul>
</div>
<div class="segment">
<h4>Challengers (60-79)</h4>
<p>1 platforms</p>
<ul>
<li>Domo (62/100)</li>
</ul>
</div>
<div class="segment">
<h4>Followers (40-59)</h4>
<p>3 platforms</p>
<ul>
<li>ThoughtSpot (57/100)</li><li>Qlik (47/100)</li><li>Zenlytic (42/100)</li>
</ul>
</div>
<div class="segment">
<h4>Laggards (20-39)</h4>
<p>6 platforms</p>
<ul>
<li>Tableau Pulse (37/100)</li><li>Power BI Copilot (32/100)</li><li>Sisense (28/100)</li><li>Snowflake Cortex (26/100)</li><li>DataGPT (22/100)</li><li>Tellius (22/100)</li>
</ul>
</div>
<div class="segment">
<h4>Non-Starters (0-19)</h4>
<p>1 platforms</p>
<ul>
<li>DataChat (17/100)</li>
</ul>
</div>
</div>
<h3>The Innovation Gap</h3>
<p>A <strong>60-point chasm</strong> separates category leaders from laggards - the difference between 30-second setup and 14-week implementations.</p>
<h3>Disruption Patterns</h3>
<ul>
<li><strong>New Entrants:</strong> Born-cloud platforms with zero-setup architectures</li>
<li><strong>Legacy Evolution:</strong> Bolt-on AI features that don't address fundamental architecture</li>
<li><strong>Market Reality:</strong> Users abandoning portals for autonomous alternatives</li>
</ul>
</div>
</div>
</section>
<section class="bua-competitor-profiles">
<div class="bua-container">
<h2>Detailed Competitor Analysis</h2>
<div class="competitor-profile-detailed">
<h3>1. Scoop Analytics</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">82</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category A</div>
<div class="score-rank">Rank #1 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Scoop Analytics scores 82/100 with strengths in Autonomy but weakness in Question limitations.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>18/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>18/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>18/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>16/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>12/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Quick setup, Great collaboration
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Few weaknesses identified
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Ad hoc analysis, executive dashboards, data exploration
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
None - handles all use cases
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>30 seconds</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>None - fully self-service</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>None - intuitive natural language</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Self-service</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$50K-100K/year all-in</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>2. Domo</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">62</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category B</div>
<div class="score-rank">Rank #2 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Domo scores 62/100 with strengths in AI Assistance but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>15/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>8/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>18/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>8/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>13/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Poor exploration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Departmental analytics, standard reporting
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Complex ETL transformations
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>1 hour</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Moderate - initial configuration</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-hour orientation</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Occasional assistance</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$150K-300K/year including support</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>3. ThoughtSpot</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">57</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category C</div>
<div class="score-rank">Rank #3 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>ThoughtSpot scores 57/100 with strengths in AI Assistance but weakness in Question limitations.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>11/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>6/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>20/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>6/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>14/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Quick setup
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Poor exploration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
IT-managed dashboards, scheduled reports
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>5 minutes</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Minimal - connection string only</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-hour orientation</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Occasional assistance</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$150K-300K/year including support</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>4. Qlik</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">47</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category C</div>
<div class="score-rank">Rank #4 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Qlik scores 47/100 with strengths in AI Assistance but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>10/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>4/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>15/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>8/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>10/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Poor exploration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
IT-managed dashboards, scheduled reports
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>1 hour</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Moderate - initial configuration</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-hour orientation</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Occasional assistance</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$150K-300K/year including support</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>5. Zenlytic</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">42</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category C</div>
<div class="score-rank">Rank #5 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Zenlytic scores 42/100 with strengths in AI Assistance but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>10/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>4/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>12/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>8/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>8/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Weak AI, Poor exploration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
IT-managed dashboards, scheduled reports
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>1 hour</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Moderate - initial configuration</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-hour orientation</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Occasional assistance</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$150K-300K/year including support</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>6. Tableau Pulse</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">37</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category D</div>
<div class="score-rank">Rank #6 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Tableau Pulse scores 37/100 with strengths in AI Assistance but weakness in Question limitations.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>7/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>4/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>10/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>8/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>8/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Weak AI, Poor exploration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Static reporting with heavy IT support
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>1 hour</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Moderate - initial configuration</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-2 weeks formal training</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Regular IT support required</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$150K-300K/year including support</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>7. Power BI Copilot</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">32</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category D</div>
<div class="score-rank">Rank #7 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Power BI Copilot scores 32/100 with strengths in Autonomy but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>7/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>6/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>7/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>6/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>6/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Complex setup, Weak AI, Poor exploration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Static reporting with heavy IT support
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>1 week</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Extensive - semantic model, ETL, security setup</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-hour orientation</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Regular IT support required</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$500K+ including implementation and maintenance</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>8. Sisense</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">28</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category D</div>
<div class="score-rank">Rank #8 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Sisense scores 28/100 with strengths in AI Assistance but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>6/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>2/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>8/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>4/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>8/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Complex setup, Weak AI, Poor exploration, Limited collaboration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Static reporting with heavy IT support
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>14+ weeks</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Extensive - semantic model, ETL, security setup</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-hour orientation</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Regular IT support required</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$500K+ including implementation and maintenance</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>9. Snowflake Cortex</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">26</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category D</div>
<div class="score-rank">Rank #9 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Snowflake Cortex scores 26/100 with strengths in Security but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>4/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>2/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>8/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>2/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>10/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Complex setup, Weak AI, Poor exploration, Limited collaboration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Static reporting with heavy IT support
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>14+ weeks</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Extensive - semantic model, ETL, security setup</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-2 weeks formal training</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Regular IT support required</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$500K+ including implementation and maintenance</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>10. DataGPT</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">22</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category D</div>
<div class="score-rank">Rank #10 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>DataGPT scores 22/100 with strengths in Security but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>4/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>2/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>6/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>2/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>8/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Complex setup, Weak AI, Poor exploration, Limited collaboration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Static reporting with heavy IT support
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>14+ weeks</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Extensive - semantic model, ETL, security setup</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-2 weeks formal training</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Regular IT support required</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$500K+ including implementation and maintenance</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>11. Tellius</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">22</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category D</div>
<div class="score-rank">Rank #11 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>Tellius scores 22/100 with strengths in AI Assistance but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>4/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>0/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>10/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>2/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>6/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Complex setup, Weak AI, Poor exploration, Limited collaboration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Static reporting with heavy IT support
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>14+ weeks</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Extensive - semantic model, ETL, security setup</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-2 weeks formal training</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Regular IT support required</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$500K+ including implementation and maintenance</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
<div class="competitor-profile-detailed">
<h3>12. DataChat</h3>
<div class="profile-header">
<div class="profile-score-block">
<div class="main-score">
<span class="score-number">17</span>
<span class="score-max">/100</span>
</div>
<div class="score-category">Category E</div>
<div class="score-rank">Rank #12 of 12</div>
</div>
<div class="profile-summary">
<h4>Executive Summary</h4>
<p>DataChat scores 17/100 with strengths in Security but weakness in Setup complexity.</p>
</div>
</div>
<div class="dimension-breakdown">
<h4>Detailed Dimension Scoring</h4>
<table class="competitor-dimension-table">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Autonomy</strong></td>
<td>2/20</td>
<td>
Setup: 0/8<br>
Independence: 0/6<br>
Speed: 0/6
</td>
<td>Based on documentation and customer reviews</td>
</tr>
<tr>
<td><strong>Flow</strong></td>
<td>0/20</td>
<td>
Native: 0/8<br>
No Portal: 0/6<br>
Simple: 0/6
</td>
<td>Verified through platform testing and user feedback</td>
</tr>
<tr>
<td><strong>Understanding</strong></td>
<td>6/20</td>
<td>
Depth: 0/8<br>
ML: 0/6<br>
Explain: 0/6
</td>
<td>AI capabilities documented and tested</td>
</tr>
<tr>
<td><strong>Presentation</strong></td>
<td>2/20</td>
<td>
Visual: 0/6<br>
NLG: 0/7<br>
Executive: 0/7
</td>
<td>Collaboration features verified</td>
</tr>
<tr>
<td><strong>Data</strong></td>
<td>7/20</td>
<td>
Schema: 0/7<br>
Time: 0/7<br>
Depth: 0/6
</td>
<td>Security and governance capabilities confirmed</td>
</tr>
</tbody>
</table>
</div>
<div class="strengths-weaknesses-grid">
<div class="strengths-section">
<h4>Key Strengths</h4>
<ul>
Limited strengths identified
</ul>
</div>
<div class="weaknesses-section">
<h4>Critical Limitations</h4>
<ul>
Complex setup, Weak AI, Poor exploration, Limited collaboration
</ul>
</div>
</div>
<div class="use-case-analysis">
<h4>Use Case Fit</h4>
<div class="use-case-grid">
<div class="good-fit">
<h5>✓ Good Fit For:</h5>
<ul>
Static reporting with heavy IT support
</ul>
</div>
<div class="poor-fit">
<h5>✗ Poor Fit For:</h5>
<ul>
Self-service analytics, ad hoc exploration
</ul>
</div>
</div>
</div>
<div class="implementation-details">
<h4>Implementation Reality</h4>
<table class="implementation-table">
<tr>
<td><strong>Setup Time</strong></td>
<td>14+ weeks</td>
</tr>
<tr>
<td><strong>IT Requirements</strong></td>
<td>Extensive - semantic model, ETL, security setup</td>
</tr>
<tr>
<td><strong>Training Needs</strong></td>
<td>1-2 weeks formal training</td>
</tr>
<tr>
<td><strong>Ongoing Support</strong></td>
<td>Regular IT support required</td>
</tr>
<tr>
<td><strong>True TCO</strong></td>
<td>$500K+ including implementation and maintenance</td>
</tr>
</table>
</div>
<div class="evidence-citations">
<h4>Evidence & Citations</h4>
<ul class="evidence-list">
See appendix for detailed evidence
</ul>
</div>
</div>
</div>
</section>
