Deals by Original Source Type Metric
This metric shows the total number of deals in your Hubspot CRM, broken down by the original source that generated the lead or opportunity.
Importance of Identifying Effective Lead Sources
Understanding which sources are most effective in driving sales helps businesses to refine their marketing strategies and increase their ROI.
Considerations for Deals by Original Source Type
When analyzing this metric, it's important to consider the quality of leads from each source, not just the quantity. A high number of deals from a particular source doesn't necessarily mean it's the most valuable.
Optimizing the Use of the Deals by Original Source Type Metric
To get the most value from this metric, businesses should aim to diversify their lead sources and continuously monitor which sources are producing the most valuable leads.