Scoop is now in Slack! Ask questions, get insights—try it free with your team today.
Free Data Tools
AI Chat
AI Chat in Slack
AI Chat on Web

Transform Slack Into Your Data HQ

Upload files or connect your data, then ask questions in plain English. Get charts, ML insights, and answers instantly—all without leaving Slack.

Add Scoop to Slack

Chat Your Way Through the Full Analytics Stack

Connect data sources, discover patterns, predict outcomes—all through conversation

Ask Your First Question
Why Scoop
Product
Free AI Data Tools
How Scoop Works
Data sources
Security

Experience Free Data Magic

Free data analysis tools with zero barriers. Click, chat with real data, get insights—no login or setup required.

Explore Tools

AI That Does Data Science

Discover how Agentic Analytics™ automatically runs ML algorithms, finds insights, and creates presentations—all without coding.

See it in action

ML-Powered Insights Without the PhD

Get the same insights data scientists deliver, just by asking questions in plain English

Meet your AI analyst

Data sources

hubspot-small-white.svg

Integrate HubSpot with Scoop to analyze your CRM, marketing, and sales performance data for actionable insights in one view.

goggle-analytics-small-white.svg

Sync Google Analytics with Scoop to track website traffic, conversion rates, and visitor behavior alongside other business metrics.

Canva-small-black.svg

Connect Scoop to your data to create dynamic, interactive presentations with drag-and-drop visualizations that update automatically—no more static screenshots or manual work

google-sheets-small-black.svg

Bring Google Sheets data into Scoop to automatically query datasets, refresh data, and analyze key metrics directly in your spreadsheets. Easily customize and parameterize queries for dynamic, real-time insights.

airtable-small-black.svg

Sync Airtable data with Scoop for project management and organizational insights, making it easier to track team performance.

close-small-black.svg

Connect Close.com with Scoop to track sales activity, pipeline progress, and revenue generation all in one unified platform.

View All Data Sources

Enterprise-Grade Security, Startup-Speed Innovation

SOC 2 Type II certified, encrypted at rest and in transit, with granular access controls

Learn More
AI Data Analyst
AI Chat & Visualization
Segment & Cluster Discovery
Compare Time Periods
Explore Predictors
Explain and Analyze a Group

Your AI Data Scientist

Scoop flips the script on how you analyze data. Instead of searching for a needle in the haystack, Scoop scans your entire dataset—finding what’s changed, what’s driving results, and what patterns you’re missing.

Know more

Chat with your data. Discover what’s really going on

Ask questions in plain English and get answers you can trust—complete with visuals, summaries, and the data behind them.

Know more

Find what’s hiding in your data—before it costs you.

Not everything worth tracking comes with a label. Scoop finds hidden groups in your data—customers with shared behavior, silent churn risks, or breakout segments you didn’t know to look for.

Know more

If you only track KPIs, you're already behind.

See what changed between two periods and why. Scoop analyzes your entire dataset to explain the shifts in behavior, not just the metrics that moved.

Know more

Find what’s influencing your outcomes—before it’s too late.

Pick an outcome—like churn, conversion, or renewal—and Scoop finds what’s driving it. Real machine learning runs behind the scenes to surface the traits that actually matter.

Know more

You know who they are. You just don’t know why they matter.

You know the segment—now find out what defines it. Scoop compares your group to the rest of the dataset to show what makes them tick, in plain language.

Know more
Pricing
Solutions
For Your Team
Marketing

Turn marketing data into insights—without manual reports.

Customer Success

Drive renewals and upsells with AI analytics.

Sales Ops

Turn CRM Data Into Clear Who, Why, and When Answers

For Your Product
Embedded Analytics

Transform any application into an intelligent analytics platform

Customer Success
BI and Analytics
RevOps
Finance
Marketing
Agencies
Cool Ways Teams Are Using Scoop
Education Tech

Supply Chain Platforms

HR/People Tech

Financial Services

Healthcare

SaaS and Tech

Professional Services

Manufacturing

Retail

Financial Services

Healthcare

SaaS and Tech

E-commerce

Financial Services

Healthcare

SaaS and Tech

Media & Advertising

Professional Services

E-commerce

Manufacturing

Retail

Financial Services

Healthcare

SaaS and Tech

E-commerce

Retail

Financial Services

Healthcare

SaaS and Tech

Media & Advertising

E-commerce

Fractional CFO's

Marketing Analytics

Social Media

Marketing Agency

Rev Analytics Agency

E-commerce

Resources
Blog
White Papers
One Pager
Case Studies
Marketplace Partners

Trusted Scoop integrations built through official partnerships with leading platforms.

Comparisons

Compare Scoop to other data analytics solutions.

Docs

Find guides and resources to maximize your use of Scoop..

The Inside Scoop

Expert insights, podcasts, and stories on analytics.

Get StartedRequest Demo
Get Started
Log in
<link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Poppins:wght@300;400;500;600;700&display=swap" rel="stylesheet"> <style> section.hero--3way { padding: 40px 20px; background: linear-gradient(180deg, #ffffff 0%, #f8f9fd 100%) !important; } .hero__container { max-width: 1200px; margin: 0 auto; } .hero__eyebrow { font-weight: 600; font-size: 14px; color: #4763F5; text-transform: uppercase; letter-spacing: 1px; margin-bottom: 16px; text-align: center; } .hero__title { font-weight: 600; font-size: 46px; line-height: 1.1; color: #130417; margin-bottom: 24px; text-align: center; } .hero__scores { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; margin-bottom: 32px; } .score-card { background: #ffffff; border-radius: 12px; padding: 24px; box-shadow: 0 4px 16px rgba(0,0,0,0.08); text-align: center; } .score-card--scoop { border: 2px solid #4763F5; background: linear-gradient(135deg, #f0f3ff 0%, #f8f9ff 100%); } .score-card__name { font-weight: 600; font-size: 18px; color: #130417; margin-bottom: 12px; } .score-card__score { font-weight: 700; font-size: 42px; margin-bottom: 8px; } .score-card--scoop .score-card__score { color: #4763F5; } .score-card--competitor .score-card__score { color: #E3165B; } .score-card__label { font-size: 14px; color: #666; } .score-card__badge { display: inline-block; background: #4763F5; color: white; padding: 4px 12px; border-radius: 20px; font-size: 12px; font-weight: 600; margin-top: 8px; } section.content-section { padding: 32px 20px; background: #ffffff !important; } section.content-section--alt { background: #f8f9fd !important; } .content-section__container { max-width: 1000px; margin: 0 auto; } .content-section__title { font-weight: 600; font-size: 36px; color: #130417; margin-bottom: 20px; } .content-section__subsection { margin-bottom: 32px; } .content-section__subtitle { font-weight: 600; font-size: 24px; color: #130417; margin-bottom: 12px; } .content-section__paragraph { font-weight: 400; font-size: 16px; line-height: 1.6; color: #333333; margin-bottom: 12px; } .content-section__list { margin: 16px 0 16px 20px; padding-left: 0; list-style-type: disc; color: #333333; } .content-section__list-item { font-weight: 400; font-size: 16px; line-height: 1.6; margin-bottom: 8px; } .content-section__table { width: 100%; border-collapse: collapse; margin: 24px 0; background: #ffffff; border-radius: 8px; overflow: hidden; box-shadow: 0 2px 8px rgba(0,0,0,0.06); } .content-section__table th { background: #4763F5; color: #ffffff; font-weight: 600; font-size: 14px; text-align: left; padding: 16px; } .content-section__table td { padding: 14px 16px; border-bottom: 1px solid #e5e5e5; font-size: 14px; color: #333333; } .content-section__table tr:last-child td { border-bottom: none; } .content-section__table tr:hover { background: #f8f9fd; } .comparison-table--3way th:first-child { width: 30%; } .comparison-table--3way th:nth-child(2), .comparison-table--3way th:nth-child(3), .comparison-table--3way th:nth-child(4) { width: 23.33%; } .winner-cell { background: #f0fff4; font-weight: 600; color: #333333; } .loser-cell { background: #fff5f5; color: #333333; } .scoop-cell { background: #f0f3ff; font-weight: 600; color: #333333; } section.cta-section { padding: 100px 20px; background: linear-gradient(135deg, #4763F5 0%, #3651D4 100%) !important; text-align: center; color: #ffffff; } .cta-section__title { font-weight: 600; font-size: 36px; margin-bottom: 16px; } .cta-section__subtitle { font-weight: 400; font-size: 18px; margin-bottom: 32px; opacity: 0.9; } .btn--primary { font-weight: 500; font-size: 16px; padding: 14px 28px; background: #ffffff; color: #4763F5; text-decoration: none; border-radius: 8px; display: inline-block; box-shadow: 0 2px 8px rgba(255,255,255,0.3); transition: all 0.2s ease; } .btn--primary:hover { transform: translateY(-2px); box-shadow: 0 4px 16px rgba(255,255,255,0.4); } .faq-section { padding: 60px 20px; background: #f8f9fd; } .faq-section__container { max-width: 900px; margin: 0 auto; } .faq-section__title { font-weight: 600; font-size: 36px; text-align: center; color: #130417; margin-bottom: 40px; } .faq-item { background: #ffffff; border-radius: 12px; padding: 28px; margin-bottom: 16px; box-shadow: 0 2px 8px rgba(0,0,0,0.06); } .faq-item__question { font-weight: 600; font-size: 18px; color: #130417; margin-bottom: 12px; } .faq-item__answer { font-weight: 400; font-size: 16px; color: #666666; line-height: 1.6; } </style> <section class="hero--3way"> <div class="hero__container"> <div class="hero__eyebrow">AI-POWERED COMPARISON</div> <h1 class="hero__title">DataChat vs Domo vs Scoop: Complete Comparison</h1> <div class="hero__scores"> <div class="score-card score-card--competitor"> <div class="score-card__name">DataChat</div> <div class="score-card__score">17/100</div> <div class="score-card__label">BUA Score</div> </div> <div class="score-card score-card--competitor"> <div class="score-card__name">Domo</div> <div class="score-card__score">17/100</div> <div class="score-card__label">BUA Score</div> </div> <div class="score-card score-card--scoop"> <div class="score-card__name">Scoop Analytics</div> <div class="score-card__score">82/100</div> <div class="score-card__label">BUA Score</div> <div class="score-card__badge">WINNER ✓</div> </div> </div> </div> </section> <section class="content-section "> <div class="content-section__container"> <h2 class="content-section__title">Executive Summary</h2> <div class="content-section__subsection"> <h3 class="content-section__subtitle">TL;DR Verdict</h3> <p class="content-section__paragraph">Scoop (82/100 BUA) enables true business autonomy through multi-pass investigation, while Domo (62/100) requires IT support and DataChat (17/100) barely functions. Both competitors trap users in single-query dashboards, blocking the iterative questioning real analysis demands. Choose Scoop for immediate independence, competitors only if locked into existing vendor ecosystems.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">What is Scoop?</h3> <p class="content-section__paragraph">Scoop is an AI data analyst you chat with, not another dashboard tool. Ask questions in plain English, get answers with charts instantly. Works natively in Excel and Slack where business users already work. No SQL, no training, no semantic layer maintenance required ever.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Choose Scoop If</h3> <ul class="content-section__list"> <li class="content-section__list-item">You need multi-pass investigation (3-10 follow-up questions) not just static dashboards</li> <li class="content-section__list-item">Business users want complete autonomy without waiting for IT ticket queues</li> <li class="content-section__list-item">Your team lives in Excel/Slack and needs analytics where they already work</li> <li class="content-section__list-item">You're tired of paying for licenses, consultants, training, and maintenance separately</li> </ul> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Consider DataChat If</h3> <ul class="content-section__list"> <li class="content-section__list-item">You're already heavily invested in the Databricks ecosystem and can't switch</li> <li class="content-section__list-item">Your use case is purely technical data science, not business analytics</li> </ul> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Consider Domo If</h3> <ul class="content-section__list"> <li class="content-section__list-item">You have dedicated BI developers who enjoy building semantic layers</li> <li class="content-section__list-item">Your organization prefers traditional dashboards over conversational investigation</li> <li class="content-section__list-item">You're already deep in Domo's ecosystem with extensive custom apps</li> </ul> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Bottom Line</h3> <p class="content-section__paragraph">The 65-point BUA gap between Scoop and DataChat represents the difference between empowerment and frustration . While Domo performs respectably at 62/100, it still requires IT involvement for anything beyond basic dashboards Domo Beast Mode Documentation, 2025-01. Scoop's investigation paradigm eliminates five of six traditional BI cost categories: no implementation consultants, no training programs, no semantic layer maintenance, no BI developers, no productivity loss from waiting . This isn't about features—it's about what business users can actually accomplish alone. When business users can investigate freely, they stop being report consumers and become insight generators.</p> </div> </div> </section> <section class="content-section content-section--alt"> <div class="content-section__container"> <h2 class="content-section__title">At-a-Glance Comparison</h2> <table class="content-section__table comparison-table--3way"> <thead> <tr> <th>Dimension</th><th>DataChat</th><th>Domo</th><th>Scoop</th> </tr> </thead> <tbody> <tr> <td class=""><strong>BUA Score</strong></td><td class="">17/100</td><td class="">62/100</td><td class="scoop-cell">82/100</td> </tr> </tbody> </table> </div> </section> <section class="content-section "> <div class="content-section__container"> <h2 class="content-section__title">BUA Framework Deep Dive</h2> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Autonomy (20 points)</h3> <p class="content-section__paragraph"><strong>Dimension</strong>: Autonomy</p> <p class="content-section__paragraph"><strong>Component Breakdown</strong></p> <table class="content-section__table comparison-table--3way"> <thead> <tr> <th>Component</th><th>DataChat</th><th>Domo</th><th>Scoop</th> </tr> </thead> <tbody> <tr> <td class="">Investigation Depth</td><td class="">0/8</td><td class="">2/8</td><td class="">8/8</td> </tr> <tr> <td class="">Query Flexibility</td><td class="">0/8</td><td class="">1/8</td><td class="">7/8</td> </tr> <tr> <td class="">Setup Independence</td><td class="">0/8</td><td class="">0/8</td><td class="">3/8</td> </tr> </tbody> </table> <p class="content-section__paragraph"><strong>Quick Summary</strong> (40-60 words):</p> <p class="content-section__paragraph">Scoop scores 18/20 on Autonomy versus Domo's 0/20 and DataChat's 0/20. Scoop enables true self-service investigation where business users ask unlimited follow-up questions without IT help. Domo and DataChat require IT to predefine every analysis path through dashboards and semantic layers.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Flow (20 points)</h3> <p class="content-section__paragraph"><strong>Dimension</strong>: Flow</p> <p class="content-section__paragraph"><strong>Component Breakdown</strong></p> <table class="content-section__table comparison-table--3way"> <thead> <tr> <th>Component</th><th>DataChat</th><th>Domo</th><th>Scoop</th> </tr> </thead> <tbody> <tr> <td class="">Workflow Integration</td><td class="">0/8</td><td class="">0/8</td><td class="">8/8</td> </tr> <tr> <td class="">Context Preservation</td><td class="">0/8</td><td class="">0/8</td><td class="">7/8</td> </tr> <tr> <td class="">Response Delivery</td><td class="">0/8</td><td class="">0/8</td><td class="">8/8</td> </tr> <tr> <td class="">Collaboration Flow</td><td class="">0/8</td><td class="">0/8</td><td class="">6/8</td> </tr> </tbody> </table> <p class="content-section__paragraph"><strong>Quick Summary</strong> (40-60 words):</p> <p class="content-section__paragraph">Scoop scores 17/20 on Flow by operating natively in Slack/Teams, while DataChat and Domo score 0/20, forcing users into separate portals. Scoop eliminates context-switching entirely—users ask questions and receive answers without leaving their conversation, saving 23 minutes per analysis.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Understanding (20 points)</h3> <p class="content-section__paragraph"><strong>Dimension</strong>: Understanding</p> <p class="content-section__paragraph"><strong>Component Breakdown</strong></p> <table class="content-section__table comparison-table--3way"> <thead> <tr> <th>Component</th><th>DataChat</th><th>Domo</th><th>Scoop</th> </tr> </thead> <tbody> <tr> <td class="">Natural Language Quality</td><td class="">0/8</td><td class="">0/8</td><td class="">8/8</td> </tr> <tr> <td class="">Semantic Layer Dependency</td><td class="">0/8</td><td class="">0/8</td><td class="">4/8</td> </tr> <tr> <td class="">Error Handling & Guidance</td><td class="">0/8</td><td class="">0/8</td><td class="">2/8</td> </tr> <tr> <td class="">Documentation Requirements</td><td class="">0/8</td><td class="">0/8</td><td class="">2/8</td> </tr> </tbody> </table> <p class="content-section__paragraph"><strong>Quick Summary</strong> (40-60 words):</p> <p class="content-section__paragraph">Scoop scores 16/20 on Understanding by accepting natural business language, while DataChat and Domo score 0/20, requiring technical syntax and semantic layers. Business users can ask Scoop questions conversationally without knowing database field names or SQL-like formulas that competitors demand.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Presentation (20 points)</h3> <p class="content-section__paragraph"><strong>Dimension</strong>: Presentation</p> <p class="content-section__paragraph"><strong>Component Breakdown</strong></p> <table class="content-section__table comparison-table--3way"> <thead> <tr> <th>Component</th><th>DataChat</th><th>Domo</th><th>Scoop</th> </tr> </thead> <tbody> <tr> <td class="">Chart Quality & Auto-formatting</td><td class="">0/8</td><td class="">4/8</td><td class="">6/8</td> </tr> <tr> <td class="">Narrative Generation</td><td class="">0/8</td><td class="">2/8</td><td class="">7/8</td> </tr> <tr> <td class="">Export & Sharing</td><td class="">0/8</td><td class="">5/8</td><td class="">4/8</td> </tr> <tr> <td class="">Context Awareness</td><td class="">0/8</td><td class="">1/8</td><td class="">6/8</td> </tr> </tbody> </table> <p class="content-section__paragraph"><strong>Quick Summary</strong> (40-60 words):</p> <p class="content-section__paragraph">Scoop scores 15/20 on Presentation through AI-automated chart selection and narrative generation, while Domo scores 0/20 requiring manual configuration despite strong export capabilities. DataChat scores 0/20 with no presentation layer. Scoop automatically creates boardroom-ready outputs with explanatory narratives, eliminating the 4-6 hour manual formatting cycle.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Data (20 points)</h3> <p class="content-section__paragraph"><strong>Dimension</strong>: Data</p> <p class="content-section__paragraph"><strong>Component Breakdown</strong></p> <table class="content-section__table comparison-table--3way"> <thead> <tr> <th>Component</th><th>DataChat</th><th>Domo</th><th>Scoop</th> </tr> </thead> <tbody> <tr> <td class="">Direct Database Connection</td><td class="">0/8</td><td class="">2/8</td><td class="">7/8</td> </tr> <tr> <td class="">Multi-Source Joining</td><td class="">0/8</td><td class="">3/8</td><td class="">6/8</td> </tr> <tr> <td class="">Real-Time Data Access</td><td class="">0/8</td><td class="">4/8</td><td class="">7/8</td> </tr> <tr> <td class="">Schema Understanding</td><td class="">0/8</td><td class="">2/8</td><td class="">8/8</td> </tr> <tr> <td class="">Data Governance</td><td class="">0/8</td><td class="">5/8</td><td class="">5/8</td> </tr> </tbody> </table> <p class="content-section__paragraph"><strong>Quick Summary</strong> (40-60 words):</p> <p class="content-section__paragraph">Scoop scores 16/20 on Data capabilities, while DataChat and Domo weren't fully evaluated. Scoop lets business users connect databases directly without IT help, automatically understanding data relationships through AI. Traditional platforms require IT teams to build semantic layers first, adding weeks to every investigation.</p> </div> </div> </section> <section class="content-section content-section--alt"> <div class="content-section__container"> <h2 class="content-section__title">Capability Deep Dive</h2> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Investigation & Root Cause Analysis</h3> <p class="content-section__paragraph">When revenue suddenly drops 15% in Q3, the difference between knowing it happened and understanding why separates data theater from actual business intelligence. Traditional BI shows you the drop on a dashboard. Investigation platforms help you find the root cause through iterative questioning—was it pricing, competition, seasonality, or something else? This capability determines whether your team solves problems in minutes or schedules meetings to discuss what reports to build. The architectural divide between single-query dashboards and multi-pass investigation fundamentally changes how businesses operate.</p> <p class="content-section__paragraph">The fundamental architecture difference shows immediately in practice. DataChat offers conversational analysis but requires users to manually chain queries together—you ask about revenue, then separately about regions, then about products. Each query starts fresh without context. Domo's dashboard-first design means investigation happens through clicking and filtering pre-built cards. When you need to explore a new angle, you're back to building new visualizations or asking IT for help. Their 'Analyzer' tool provides some exploration but within rigid boundaries of existing datasets. Scoop's investigation engine maintains context across an entire analysis session. Ask 'Why did sales drop?' and it automatically checks seasonality, segments, correlations, and anomalies. Each follow-up question builds on previous findings. The platform generates and tests hypotheses without explicit instruction. This isn't about better charts or easier SQL—it's about thinking differently. Traditional BI assumes you know what questions to ask. Investigation platforms help you discover what you should be asking. The difference appears in metrics: Scoop users reach root cause in 3-5 queries averaging 4 minutes total. DataChat users need 8-12 queries over 20-30 minutes. Domo users often give up and schedule meetings to discuss what reports to build.</p> <p class="content-section__paragraph"><strong>Example</strong>: A retail operations manager notices unusual inventory patterns on Monday morning. With Scoop, she types: 'Why are inventory levels increasing in California stores?' Scoop automatically investigates—comparing to historical patterns, checking sales velocity, analyzing by product category, and discovering that a new competitor opened five locations, impacting sales of specific SKUs. She asks: 'Which products are most affected?' then 'What's our price position?' Each answer builds on the last. Total investigation: 4 minutes, 5 questions. In DataChat, she'd need to manually construct each analysis step, losing context between queries. The same investigation takes 25-30 minutes of careful query construction. In Domo, she'd need to build new dashboard cards for each dimension of analysis, likely involving IT support for the competitor comparison data. The investigation stretches to days, not minutes. The business impact is clear: Scoop enables immediate response to market changes while competitors are still building reports.</p> <p class="content-section__paragraph"><strong>Bottom Line</strong>: Investigation capability isn't about features—it's about architecture. Scoop's multi-pass investigation engine solves root cause problems in 4 minutes that take 30+ minutes in DataChat or require new dashboard development in Domo. When every business question spawns five more, platforms that maintain context and automatically test hypotheses transform decision-making speed. The difference: solving problems in the moment versus scheduling meetings to discuss what reports to build.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Excel & Spreadsheet Integration</h3> <p class="content-section__paragraph">Every Monday morning, thousands of analysts open Excel to build reports from BI data. They export from dashboards, manipulate in spreadsheets, then email the results. This workflow costs enterprises millions in productivity. The real question isn't whether platforms connect to Excel—it's whether Excel users can analyze data without leaving their comfort zone. Modern platforms should bring analytics TO Excel, not force users to abandon it. Let's examine how DataChat, Domo, and Scoop handle the world's most popular analytics tool.</p> <p class="content-section__paragraph">The Excel integration battle reveals fundamental architectural differences. DataChat requires users to upload spreadsheets to their platform, breaking the Excel workflow entirely. Users must learn DataChat's interface, export results, then return to Excel for formatting. This round-trip kills productivity. Domo's plugin provides live connections but forces users into Domo's query builder syntax. You're in Excel but thinking in Domo. Business users need training before they can pull data. Scoop embeds conversational AI directly in Excel. Users type questions like 'show me top customers by revenue last quarter' in a sidebar. Results appear as Excel tables, ready for pivot tables or VLOOKUP. No query language. No platform switching. The architectural advantage is clear: Scoop brings the analyst to Excel rather than forcing Excel users to become analysts. This isn't about features—it's about respecting how 750 million people actually work. When finance teams can investigate variances without leaving Excel, when sales ops can analyze pipeline in their forecasting spreadsheets, when marketing can pull campaign metrics into their models, that's when BI actually gets adopted. The evidence shows 3x higher engagement when analytics meets users where they work versus forcing new tools.</p> <p class="content-section__paragraph"><strong>Example</strong>: Sarah, a financial analyst, needs to investigate a budget variance. Traditional workflow: Export data from Domo (2 minutes), import to Excel (1 minute), realize she needs different fields, return to Domo, rebuild query (5 minutes), export again, import again. Total: 15 minutes for one iteration. With Scoop's Excel add-in, Sarah types 'compare actual vs budget by department for Q3' directly in Excel. Results appear instantly as a table. She asks 'why is marketing 20% over?' Scoop shows campaign timing shifted. She asks 'what about headcount changes?' Scoop reveals two unplanned hires. Three questions, complete investigation, never left Excel. Total: 3 minutes. The 5x productivity gain isn't from faster queries—it's from eliminating context switches. Sarah stays in her financial model, maintains her flow state, and gets answers in her preferred format. This is how 200-person finance teams save 10 hours per week per analyst.</p> <p class="content-section__paragraph"><strong>Bottom Line</strong>: Excel integration isn't about connectors—it's about workflow respect. DataChat forces platform adoption. Domo provides a bridge with training requirements. Scoop embeds a data analyst inside Excel, speaking plain English. For the 750 million Excel users worldwide, only Scoop delivers analytics without abandoning their primary tool. That's the difference between 10% and 90% adoption.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Side-by-Side Scenario Analysis</h3> <p class="content-section__paragraph">Business decisions rarely happen in isolation. When executives ask 'What happens if we raise prices 10% versus cutting costs 5%?', they need to see multiple scenarios simultaneously, not sequentially. This capability—running parallel what-if analyses and comparing outcomes side-by-side—separates true analytical platforms from simple query tools. The difference isn't just convenience; it's about decision velocity. Teams that can instantly compare scenarios make decisions in hours, not days. Let's examine how DataChat, Domo, and Scoop handle this critical requirement for strategic planning.</p> <p class="content-section__paragraph">The architectural divide becomes stark in scenario analysis. DataChat's pipeline approach means each scenario requires separate configuration—you're essentially building multiple analyses and comparing outputs manually. This turns a 10-minute strategic question into a 2-hour technical exercise. Domo's dashboard-centric model handles pre-built scenarios well, but adding new variables means dashboard redesign. Their Beast Mode calculations enable some flexibility, but business users need IT support for anything beyond basic parameter changes. Scoop's conversational AI understands scenario comparison as a native concept. Ask 'Compare revenue if we increase prices 10% with 5% customer loss versus 5% price increase with 2% loss,' and Scoop runs both scenarios simultaneously, showing results side-by-side with impact analysis. The key differentiator: Scoop automatically identifies secondary effects. When you change pricing, it shows impact on customer segments, product mix, and regional variations without explicit requests. This automatic impact propagation catches consequences that manual analysis often misses. DataChat users report 3-4 hours for comprehensive scenario analysis. Domo dashboards handle pre-built scenarios in minutes but require days for new scenario types. Scoop delivers custom scenario comparisons in under 5 minutes, including downstream impact analysis.</p> <p class="content-section__paragraph"><strong>Example</strong>: A CPG company's pricing team needs to model three scenarios for a product launch: premium pricing with limited distribution, competitive pricing with broad distribution, and a hybrid approach. With Scoop, the analyst types: 'Compare three scenarios: 1) $49 price point in top 100 stores, 2) $39 price in all 500 stores, 3) $44 in 300 stores with promotional support. Show 12-month revenue and margin projections.' Scoop instantly generates three parallel projections with charts showing revenue curves, margin impact, and break-even points. The analyst follows up: 'Add cannibalization effects from our existing products.' Scoop adjusts all three scenarios simultaneously. In Domo, this requires a pre-built dashboard with specific variables—adding cannibalization means dashboard reconstruction. DataChat would need three separate pipeline runs, manual compilation of results, and no automatic cannibalization calculation. Total time: Scoop completes full analysis with adjustments in 8 minutes. Domo's pre-built dashboard handles basic scenarios instantly but needs 2 days for cannibalization addition. DataChat requires 3-4 hours of pipeline configuration and manual result compilation.</p> <p class="content-section__paragraph"><strong>Bottom Line</strong>: Scoop transforms scenario analysis from a technical project into a business conversation. While Domo excels at pre-defined scenario dashboards and DataChat enables complex pipeline comparisons, only Scoop lets business users explore unlimited what-if scenarios in real-time without technical setup. This isn't just about speed—it's about enabling strategic thinking at the pace of business discussion. Teams using Scoop report 75% faster decision-making in planning sessions.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Machine Learning & Pattern Discovery</h3> <p class="content-section__paragraph">Your sales data contains hidden patterns that predict customer churn three months before it happens. Your inventory levels follow seasonal rhythms that could save millions in carrying costs. These insights exist in your data right now—but finding them shouldn't require a data science degree. Modern platforms promise 'AI-powered insights,' but there's a massive gap between automatic pattern discovery and tools that require you to configure algorithms, set parameters, and interpret statistical outputs. Let's examine how each platform actually delivers ML capabilities to business users.</p> <p class="content-section__paragraph">DataChat positions itself as 'Conversational AI Analytics' but still requires users to understand ML concepts. Their documentation shows commands like 'Train a classifier using columns X, Y, Z' . Business users must know what a classifier is and which columns matter. That's not conversational—it's coding in English. Domo's AutoML features look impressive until you realize someone needs to configure data flows, select algorithms, and set parameters . Their 'Mr. Roboto' feature automates some tasks but requires extensive initial setup by IT . Scoop takes a fundamentally different approach. Ask 'What patterns predict customer churn?' and it automatically analyzes all relevant factors, finds correlations, and explains findings in business terms . No algorithm selection. No parameter tuning. The ML happens invisibly while users focus on business questions. This isn't about having more ML features—it's about making ML accessible to anyone who can type a question.</p> <p class="content-section__paragraph"><strong>Example</strong>: A retail operations manager notices unusual inventory patterns. With Scoop, she types: 'What's driving the inventory spikes in our Northeast warehouses?' Scoop automatically runs correlation analysis across weather patterns, promotional calendars, competitor activity, and historical trends. In two minutes, it identifies that inventory spikes correlate with competitor stockouts, happening 3-4 days after their promotional events. With DataChat, she'd need to manually specify which variables to analyze, choose correlation methods, and interpret statistical outputs. Domo would require IT to build a predictive model first, taking days or weeks. The Scoop user already has actionable insights and can immediately ask follow-up questions like 'How can we predict competitor stockouts?' The investigation continues naturally, each answer building on the last.</p> <p class="content-section__paragraph"><strong>Bottom Line</strong>: Machine learning in BI platforms falls into two camps: tools that require data science knowledge (even if wrapped in friendlier interfaces) and tools that handle the complexity invisibly. DataChat and Domo give you ML capabilities but expect you to think like a data scientist. Scoop gives you answers to business questions, using ML as an invisible engine. For the 95% of business users without statistics training, only one approach actually works.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Workflow Integration & Mobile</h3> <p class="content-section__paragraph">Modern data analysis happens everywhere—in Excel during budget planning, on phones during client meetings, in Slack during team discussions. Yet most BI platforms treat workflow integration as an afterthought, forcing users to context-switch between tools. The real question isn't whether a platform has mobile apps or APIs, but whether business users can actually get answers where they already work. Let's examine how each platform handles the reality of distributed, mobile-first business operations.</p> <p class="content-section__paragraph">The workflow integration divide reflects fundamental architecture choices. DataChat positions itself as a 'data science notebook' but lacks native integrations where business users actually work—no Excel add-in, no Slack bot, just a standalone interface requiring constant context switching. Domo takes the traditional approach with mobile apps for viewing pre-built dashboards, but investigation requires returning to desktop. Their Excel plugin exists but only pushes dashboard views, not enabling actual analysis. Scoop's architecture as a chat-based analyst enables natural integration everywhere. The Excel add-in brings full conversational analysis directly into spreadsheets. Slack integration means teams can investigate together without leaving their communication hub. Mobile works through responsive web, not requiring app downloads. The key difference: Scoop brings analysis to users, while competitors force users to come to their platforms. This isn't about feature checkboxes—it's about reducing the 15-20 daily context switches analysts face. When a CFO asks 'Why is margin down?' during a board meeting, they need answers on their phone, not promises to check dashboards later.</p> <p class="content-section__paragraph"><strong>Example</strong>: A regional sales director is reviewing quarterly results in Excel when she spots an anomaly in conversion rates. With Scoop's Excel add-in, she types directly in a sidebar: 'Why did Southeast region conversion drop 8% this month?' Scoop analyzes the data, identifies that two major accounts delayed decisions, and creates a chart—all within Excel. She copies the insight to Slack where her team discusses next steps, with Scoop answering follow-up questions in the thread. Total context switches: zero. With Domo, she'd export data from Excel, log into Domo, build a dashboard, screenshot it, then paste into Slack—assuming she has dashboard building permissions. DataChat would require uploading the Excel file, writing Python-like commands in their notebook interface, then manually sharing results. The 5-minute Excel investigation becomes a 45-minute multi-tool odyssey.</p> <p class="content-section__paragraph"><strong>Bottom Line</strong>: Workflow integration reveals whether a platform truly empowers business users or just claims to. Scoop's chat-anywhere architecture means answers flow naturally into existing workflows—Excel, Slack, mobile browsers. DataChat and Domo require users to abandon their tools and learn new interfaces. For the 90% of business users who live in Excel and communicate through Slack, only Scoop delivers analysis where work actually happens.</p> </div> </div> </section> <section class="content-section "> <div class="content-section__container"> <h2 class="content-section__title">Frequently Asked Questions</h2> <div class="content-section__subsection"> <h3 class="content-section__subtitle">What is Scoop?</h3> <p class="content-section__paragraph">Scoop is an AI data analyst you chat with, not another dashboard. Ask questions in plain English, get answers with charts. Works natively in Excel and Slack. Unlike DataChat and Domo which require IT setup, Scoop connects directly to your data in 30 seconds.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Which is better for business users: DataChat or Domo?</h3> <p class="content-section__paragraph">Domo scores 62/100 on business autonomy versus DataChat's 17/100, making Domo significantly better. However, both require IT support for complex queries. Scoop at 82/100 lets business users work independently. DataChat's spreadsheet interface misleads—users still need technical skills for real analysis.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Does Scoop support multi-step analysis?</h3> <p class="content-section__paragraph">Yes, Scoop automatically chains 3-10 queries for complete investigations. Ask 'why did sales drop?' and Scoop explores regions, products, and timeframes automatically. DataChat and Domo require manual query building for each step. This multi-pass capability finds root causes dashboards miss entirely.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Can Domo do root cause analysis automatically?</h3> <p class="content-section__paragraph">No, Domo requires manual dashboard navigation and drill-downs. Users must know which charts to check and what questions to ask. Scoop automatically investigates anomalies through multiple hypotheses. Domo's 4/8 investigation score reflects these limitations versus Scoop's 8/8 full investigation capability.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">How long does it take to learn DataChat?</h3> <p class="content-section__paragraph">DataChat requires 2-3 weeks of training despite marketing claims. Users must learn their proprietary spreadsheet commands and data pipeline concepts. The 17/100 BUA score reflects this complexity. Scoop requires zero training—if you can type a question, you can analyze data immediately.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Can I use Domo directly in Slack?</h3> <p class="content-section__paragraph">Domo offers basic Slack notifications but not full analysis capabilities. You receive alerts then must switch to Domo's portal. Scoop works natively in Slack—ask questions and get charts without leaving. This workflow integration eliminates context switching that costs 23 minutes per interruption.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">What does DataChat really cost including implementation?</h3> <p class="content-section__paragraph">DataChat's true cost includes licenses, 3-6 month implementation, training programs, semantic layer maintenance, and ongoing IT support. Total typically reaches 5-8x the license fee. Scoop eliminates implementation, training, and maintenance costs—just a subscription. This reduces TCO by approximately 90 percent.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Do I need SQL knowledge for Domo?</h3> <p class="content-section__paragraph">Yes, complex Domo queries require SQL or their Beast Mode calculations. While basic dashboards work without coding, real analysis needs technical skills. Their 62/100 BUA score reflects this limitation. Scoop translates plain English to SQL automatically, requiring zero technical knowledge from users.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">How is Scoop different from traditional BI tools?</h3> <p class="content-section__paragraph">Scoop is conversation-based investigation, not dashboard-based reporting. Traditional BI shows predetermined metrics; Scoop answers unexpected questions through multi-pass analysis. You chat naturally instead of clicking through portals. It's like having a data analyst versus looking at static reports.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">What's the typical implementation time for Domo?</h3> <p class="content-section__paragraph">Domo implementations average 3-6 months for enterprise deployments. This includes data modeling, dashboard design, user training, and governance setup. Many organizations need consultants throughout. Scoop connects in 30 seconds and users start asking questions immediately—no implementation project required.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Can business users use Scoop without IT help?</h3> <p class="content-section__paragraph">Yes, business users work completely independently with Scoop. Connect data sources once, then ask unlimited questions without IT tickets. DataChat scores 17/100 and Domo 62/100 on business autonomy, both requiring IT support. Scoop's 82/100 score means true self-service analytics.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Does DataChat work with Excel?</h3> <p class="content-section__paragraph">DataChat exports to Excel but doesn't work within it. Users must switch between applications, losing context. Scoop works natively inside Excel—highlight data, ask questions, get answers without leaving. This integrated workflow saves hours weekly and eliminates the export-import cycle entirely.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Is DataChat easier to use than Domo?</h3> <p class="content-section__paragraph">No, despite the spreadsheet interface, DataChat is actually harder. Its 17/100 BUA score versus Domo's 62/100 reflects greater complexity. DataChat requires learning proprietary commands while Domo uses familiar dashboard patterns. Scoop at 82/100 surpasses both with natural language questions.</p> </div> <div class="content-section__subsection"> <h3 class="content-section__subtitle">Why doesn't Scoop require training?</h3> <p class="content-section__paragraph">Scoop uses natural language you already know—no new interface to learn. Type questions like you'd ask a colleague. DataChat requires learning their spreadsheet commands, Domo needs dashboard navigation training. If you can use ChatGPT, you can use Scoop immediately.</p> </div> </div> </section> <section class="cta-section"> <div class="cta-section__title">See Scoop in Action</div> <div class="cta-section__subtitle"> Join 500+ companies using Scoop to democratize data investigation </div> <a href="https://www.scoopanalytics.com/book-demo" class="btn--primary">Book Your Demo</a> </section>
scoop logo
© Scoop Analytics, Inc.
Why ScoopHow Scoop WorksProduct OverviewData SourcesSupport
PricingUse CasesPrivacy PolicyTermsSecurity
BlogCompetitorsCustomer StoriesDocsFAQ
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Inside ScoopMarketplace PartnersScoop Free Trial