That’s where Segment & Cluster Discovery comes in.
Because in every dataset, there are patterns that go unseen. Quiet churn. Unusual converters. Customer groups with behaviors that don’t fit your usual funnel.
Most BI tools won’t show you these. Why? Because they require you to ask first. You have to know what you’re looking for.
Scoop flips that.
Discovery, Not Filtering
Traditional tools wait for you to define segments manually:
- Show me users who logged in 3+ times.
- Filter leads by MQL score > 80.
That’s not discovery. That’s narrowing what you already knew.
Scoop’s Segment & Cluster Discovery feature uses real machine learning to scan your entire dataset for natural groupings—shared behaviors that actually exist in your data, whether you expected them or not.
It doesn’t need prompts. It doesn’t wait for filters. It just starts analyzing.
How It Works
Step 1: Connect Your Data
Upload a CSV. Plug in HubSpot. Connect Salesforce. Scoop does the rest.
Step 2: Let Scoop Analyze
Advanced clustering models run across every available variable, identifying the strongest groupings.
Step 3: See the Story
Each cluster gets labeled, explained, and surfaced—alongside traits, KPIs, and real differences.
You don’t need a data science degree to understand what Scoop finds. It translates complex ML outputs into plain-English stories you can use.
Real Use Cases
What kinds of patterns does Segment & Cluster Discovery reveal?
- Marketing: Find net-new audience groups that convert—but don’t fit your current persona.
- Customer Success: Spot accounts that log in but are disengaging underneath the surface.
- Sales & RevOps: Discover behaviors shared by fast-closing deals, so you can focus where it matters.
These aren’t generic filters. These are behavior-based segments grounded in math, not guesswork.
What Makes Scoop Different
Unlike tools that bolt clustering into a dashboard, Scoop was built for agentic analytics:
- No prompts, no filters: Just connect and go.
- Reusable segments: Once Scoop finds a segment, you can apply it across other views, comparisons, and reports.
- Human-ready explanations: You’ll get plain-language descriptions of what makes each group unique.
This is your AI data scientist at work—doing the hard part of discovery for you.
Why It Matters
Because the most important patterns are often the ones you didn’t know to ask about.
BI tools summarize. Scoop discovers.
With Segment & Cluster Discovery, you move from reactive filtering to proactive insight. And that’s the foundation of every smart decision that follows.
Want to experience it yourself? Open Segment & Cluster Discovery →
