Source-Based Transaction Metric.
This is a metric that measures the number of transactions made by unique purchasers, categorizing them according to the origin of the session that led to the purchase.
Why Source-Based Transaction Counts Matter.
Understanding the source of your transactions can help you identify effective channels and strategies, enabling you to focus your efforts and resources for better results.
Considerations When Analyzing Source-Based Transactions.
It's crucial to consider the accuracy and reliability of the source attribution, as misattribution can lead to incorrect conclusions and ineffective strategies.
How to Optimize Your Source-Based Transaction Data.
To get the most out of this data, businesses should use it to identify and strengthen high-performing channels, while also exploring and testing the potential of underperforming or untapped sources.