What is Total Revenue by Medium?
Total Revenue by Medium is a metric that gauges the revenue generated from various acquisition mediums such as organic search, paid search, social media, and email.
Why Should Total Revenue by Medium Matter to Your Business?
Understanding the Total Revenue by Medium is crucial as it helps to pinpoint which channels are effectively generating revenue, enabling strategic decision-making.
Key Considerations When Evaluating Total Revenue by Medium
One must consider the accuracy of channel attribution, the period of measurement, and the influence of external factors like seasonal trends when evaluating this metric.
Maximize Your Total Revenue by Medium
Businesses can optimize this metric by focusing on high-performing channels, investing in them more, and improving or dropping lower-performing channels based on the data from this metric.