Table of Content

What is Event Value by Session Source

This metric quantifies the total value generated by events from each source of traffic, offering insights on the sources driving the most valuable user engagement on your website or app.

Why Event Value per Session Source Matters

This metric is crucial as it helps businesses to understand which traffic sources are contributing the most to user engagement and value generation.

Key Considerations for Event Value by Session Source

When analyzing this metric, it’s essential to consider the quality and relevance of the traffic sources, as not all sources may generate valuable user engagement.

Maximize Your Event Value by Session Source

Businesses can optimize this metric by focusing on enhancing user engagement from high-performing sources and improving or discarding low-performing traffic sources.