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<section class="bua-hero">
<div class="bua-container">
<div class="bua-eyebrow">RESEARCH REPORT</div>
<h1 class="bua-title">Business User Autonomy Framework</h1>
<p class="bua-subtitle">Measuring Independent Analytics Capability for Non-Technical Business Users</p>
<div class="bua-stats">
<div class="bua-stat">
<div class="bua-stat__value">12</div>
<div class="bua-stat__label">Platforms Analyzed</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">5</div>
<div class="bua-stat__label">Core Dimensions</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">40</div>
<div class="bua-stat__label">Industry Average</div>
</div>
<div class="bua-stat bua-stat--highlight">
<div class="bua-stat__value">82</div>
<div class="bua-stat__label">Leader: Scoop Analytics</div>
</div>
</div>
</div>
</section>
<section class="bua-section">
<div class="bua-container">
<h2 class="bua-section__title">Executive Summary</h2>
<div class="bua-grid">
<div class="bua-card">
<h3 class="bua-card__title">The Missing Fifth Category</h3>
<p class="bua-card__text">While Gartner's framework covers four primary analytics use cases, it misses a critical fifth category: <strong>Business User Autonomy</strong>.</p>
<p class="bua-card__text">This category measures whether non-technical business users can operate completely independently—without IT, without data teams, without analysts.</p>
</div>
<div class="bua-card">
<h3 class="bua-card__title">Key Finding</h3>
<p class="bua-card__text">Traditional BI platforms score poorly on Business User Autonomy <strong>by design</strong>. They optimize for governance and IT control—valid but different trade-offs.</p>
<p class="bua-card__text">Only <strong class="bua-highlight">2 of 12</strong> platforms achieve "Good" autonomy or better.</p>
</div>
</div>
<h3 class="bua-subsection__title">The 5 Dimensions of Autonomy</h3>
<div class="bua-dimensions">
<div class="bua-dimension-card">
<span class="bua-dimension-num">1</span>
<h4 class="bua-dimension-name">Autonomy</h4>
<p class="bua-dimension-desc">Can business users operate without IT?</p>
</div>
<div class="bua-dimension-card">
<span class="bua-dimension-num">2</span>
<h4 class="bua-dimension-name">Flow</h4>
<p class="bua-dimension-desc">Can users work in their existing tools?</p>
</div>
<div class="bua-dimension-card">
<span class="bua-dimension-num">3</span>
<h4 class="bua-dimension-name">Understanding</h4>
<p class="bua-dimension-desc">Can users get deep insights themselves?</p>
</div>
<div class="bua-dimension-card">
<span class="bua-dimension-num">4</span>
<h4 class="bua-dimension-name">Presentation</h4>
<p class="bua-dimension-desc">Can users create professional outputs?</p>
</div>
<div class="bua-dimension-card">
<span class="bua-dimension-num">5</span>
<h4 class="bua-dimension-name">Data</h4>
<p class="bua-dimension-desc">Can users handle data operations?</p>
</div>
</div>
</div>
</section>
<section class="bua-section bua-section--alt">
<div class="bua-container">
<h2 class="bua-section__title">Competitive Landscape</h2>
<div class="bua-table-wrapper">
<table class="bua-table">
<thead>
<tr>
<th>Rank</th>
<th>Platform</th>
<th>Score</th>
<th>Category</th>
<th>D1</th>
<th>D2</th>
<th>D3</th>
<th>D4</th>
<th>D5</th>
</tr>
</thead>
<tbody>
<tr class="bua-table__leader">
<td class="bua-table__rank">1</td>
<td class="bua-table__name">Scoop Analytics</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 82%; background: #22c55e;"></div>
<span class="bua-score-text">82</span>
</div>
</td>
<td>
<span class="bua-category bua-category--a">A</span>
</td>
<td class="bua-table__dim">18</td>
<td class="bua-table__dim">18</td>
<td class="bua-table__dim">18</td>
<td class="bua-table__dim">16</td>
<td class="bua-table__dim">12</td>
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<tr class="">
<td class="bua-table__rank">2</td>
<td class="bua-table__name">Domo</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 62%; background: #3b82f6;"></div>
<span class="bua-score-text">62</span>
</div>
</td>
<td>
<span class="bua-category bua-category--b">B</span>
</td>
<td class="bua-table__dim">15</td>
<td class="bua-table__dim">8</td>
<td class="bua-table__dim">18</td>
<td class="bua-table__dim">8</td>
<td class="bua-table__dim">13</td>
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<tr class="">
<td class="bua-table__rank">3</td>
<td class="bua-table__name">ThoughtSpot</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 57%; background: #f59e0b;"></div>
<span class="bua-score-text">57</span>
</div>
</td>
<td>
<span class="bua-category bua-category--c">C</span>
</td>
<td class="bua-table__dim">11</td>
<td class="bua-table__dim">6</td>
<td class="bua-table__dim">20</td>
<td class="bua-table__dim">6</td>
<td class="bua-table__dim">14</td>
</tr>
<tr class="">
<td class="bua-table__rank">4</td>
<td class="bua-table__name">Qlik</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 47%; background: #f59e0b;"></div>
<span class="bua-score-text">47</span>
</div>
</td>
<td>
<span class="bua-category bua-category--c">C</span>
</td>
<td class="bua-table__dim">10</td>
<td class="bua-table__dim">4</td>
<td class="bua-table__dim">15</td>
<td class="bua-table__dim">8</td>
<td class="bua-table__dim">10</td>
</tr>
<tr class="">
<td class="bua-table__rank">5</td>
<td class="bua-table__name">Zenlytic</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 42%; background: #f59e0b;"></div>
<span class="bua-score-text">42</span>
</div>
</td>
<td>
<span class="bua-category bua-category--c">C</span>
</td>
<td class="bua-table__dim">10</td>
<td class="bua-table__dim">4</td>
<td class="bua-table__dim">12</td>
<td class="bua-table__dim">8</td>
<td class="bua-table__dim">8</td>
</tr>
<tr class="">
<td class="bua-table__rank">6</td>
<td class="bua-table__name">Tableau Pulse</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 37%; background: #ef4444;"></div>
<span class="bua-score-text">37</span>
</div>
</td>
<td>
<span class="bua-category bua-category--d">D</span>
</td>
<td class="bua-table__dim">7</td>
<td class="bua-table__dim">4</td>
<td class="bua-table__dim">10</td>
<td class="bua-table__dim">8</td>
<td class="bua-table__dim">8</td>
</tr>
<tr class="">
<td class="bua-table__rank">7</td>
<td class="bua-table__name">Power BI Copilot</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 32%; background: #ef4444;"></div>
<span class="bua-score-text">32</span>
</div>
</td>
<td>
<span class="bua-category bua-category--d">D</span>
</td>
<td class="bua-table__dim">7</td>
<td class="bua-table__dim">6</td>
<td class="bua-table__dim">7</td>
<td class="bua-table__dim">6</td>
<td class="bua-table__dim">6</td>
</tr>
<tr class="">
<td class="bua-table__rank">8</td>
<td class="bua-table__name">Sisense</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 28%; background: #ef4444;"></div>
<span class="bua-score-text">28</span>
</div>
</td>
<td>
<span class="bua-category bua-category--d">D</span>
</td>
<td class="bua-table__dim">6</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">8</td>
<td class="bua-table__dim">4</td>
<td class="bua-table__dim">8</td>
</tr>
<tr class="">
<td class="bua-table__rank">9</td>
<td class="bua-table__name">Snowflake Cortex</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 26%; background: #ef4444;"></div>
<span class="bua-score-text">26</span>
</div>
</td>
<td>
<span class="bua-category bua-category--d">D</span>
</td>
<td class="bua-table__dim">4</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">8</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">10</td>
</tr>
<tr class="">
<td class="bua-table__rank">10</td>
<td class="bua-table__name">DataGPT</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 22%; background: #ef4444;"></div>
<span class="bua-score-text">22</span>
</div>
</td>
<td>
<span class="bua-category bua-category--d">D</span>
</td>
<td class="bua-table__dim">4</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">6</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">8</td>
</tr>
<tr class="">
<td class="bua-table__rank">11</td>
<td class="bua-table__name">Tellius</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 22%; background: #ef4444;"></div>
<span class="bua-score-text">22</span>
</div>
</td>
<td>
<span class="bua-category bua-category--d">D</span>
</td>
<td class="bua-table__dim">4</td>
<td class="bua-table__dim">0</td>
<td class="bua-table__dim">10</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">6</td>
</tr>
<tr class="">
<td class="bua-table__rank">12</td>
<td class="bua-table__name">DataChat</td>
<td class="bua-table__score">
<div class="bua-score-bar">
<div class="bua-score-fill" style="width: 17%; background: #991b1b;"></div>
<span class="bua-score-text">17</span>
</div>
</td>
<td>
<span class="bua-category bua-category--e">E</span>
</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">0</td>
<td class="bua-table__dim">6</td>
<td class="bua-table__dim">2</td>
<td class="bua-table__dim">7</td>
</tr>
</tbody>
</table>
</div>
<p class="bua-table-note">D1: Autonomy | D2: Flow | D3: Understanding | D4: Presentation | D5: Data</p>
<div class="bua-insights">
<div class="bua-insight">
<h3 class="bua-insight__title">Market Leaders</h3>
<div class="bua-leader">
<span class="bua-leader__rank">#1</span>
<span class="bua-leader__name">Scoop Analytics</span>
<span class="bua-leader__score">82/100</span>
</div>
<div class="bua-leader">
<span class="bua-leader__rank">#2</span>
<span class="bua-leader__name">Domo</span>
<span class="bua-leader__score">62/100</span>
</div>
<div class="bua-leader">
<span class="bua-leader__rank">#3</span>
<span class="bua-leader__name">ThoughtSpot</span>
<span class="bua-leader__score">57/100</span>
</div>
</div>
<div class="bua-insight">
<h3 class="bua-insight__title">Key Insights</h3>
<ul class="bua-list">
<li>Only <strong>2 platforms</strong> achieve high autonomy</li>
<li><strong>11 platforms</strong> have portal prison issues</li>
<li>Average Data score: <strong>9/20</strong></li>
</ul>
</div>
</div>
</div>
</section>
<section class="bua-section">
<div class="bua-container">
<h2 class="bua-section__title">Methodology & Implications</h2>
<div class="bua-methodology">
<div class="bua-method-card">
<h3>Evidence-Based Scoring</h3>
<p>Every score backed by product documentation, customer reviews, hands-on testing, and public demos.</p>
</div>
<div class="bua-method-card">
<h3>100-Point Scale</h3>
<p>5 dimensions × 20 points each, with 3-4 weighted components per dimension.</p>
</div>
<div class="bua-method-card">
<h3>Category System</h3>
<p>A: 80-100 | B: 60-79 | C: 40-59 | D: 20-39 | E: 0-19</p>
</div>
</div>
<div class="bua-recommendation">
<h3>Key Recommendation</h3>
<p>Organizations should evaluate analytics needs across TWO distinct categories:</p>
<div class="bua-compare">
<div class="bua-compare__item">
<h4>Traditional BI</h4>
<p>For governed, scalable enterprise analytics with IT control</p>
</div>
<div class="bua-compare__item">
<h4>Business User Autonomy</h4>
<p>For rapid, self-service investigation by non-technical users</p>
</div>
</div>
</div>
</div>
</section>
<section class="bua-cta">
<div class="bua-container">
<h2 class="bua-cta__title">See Business User Autonomy in Action</h2>
<p class="bua-cta__text">Experience how Scoop Analytics enables complete independence</p>
<a href="https://www.scoopanalytics.com/book-demo" class="bua-button">Book Your Demo</a>
</div>
</section>
<section class="bua-dimension">
<div class="bua-container">
<h2 class="bua-dimension__title">D1: Autonomy</h2>
<p class="bua-dimension__desc">Ability to work independently</p>
<div class="bua-dimension-scores">
<div class="bua-score-grid">
<div class="bua-score-item">
<span class="bua-score-name">Scoop Analytics</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 90%; background: #22c55e;"></div>
<span class="bua-score-value">18/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">Domo</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 75%; background: #3b82f6;"></div>
<span class="bua-score-value">15/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">ThoughtSpot</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 55%; background: #f59e0b;"></div>
<span class="bua-score-value">11/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">Qlik</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 50%; background: #f59e0b;"></div>
<span class="bua-score-value">10/20</span>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="bua-dimension">
<div class="bua-container">
<h2 class="bua-dimension__title">D2: Flow</h2>
<p class="bua-dimension__desc">Integration into workflows</p>
<div class="bua-dimension-scores">
<div class="bua-score-grid">
<div class="bua-score-item">
<span class="bua-score-name">Scoop Analytics</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 90%; background: #22c55e;"></div>
<span class="bua-score-value">18/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">Domo</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 40%; background: #f59e0b;"></div>
<span class="bua-score-value">8/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">ThoughtSpot</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 30%; background: #ef4444;"></div>
<span class="bua-score-value">6/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">Qlik</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 20%; background: #ef4444;"></div>
<span class="bua-score-value">4/20</span>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="bua-dimension">
<div class="bua-container">
<h2 class="bua-dimension__title">D3: Understanding</h2>
<p class="bua-dimension__desc">Depth of analysis</p>
<div class="bua-dimension-scores">
<div class="bua-score-grid">
<div class="bua-score-item">
<span class="bua-score-name">Scoop Analytics</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 90%; background: #22c55e;"></div>
<span class="bua-score-value">18/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">Domo</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 90%; background: #22c55e;"></div>
<span class="bua-score-value">18/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">ThoughtSpot</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 100%; background: #22c55e;"></div>
<span class="bua-score-value">20/20</span>
</div>
</div>
<div class="bua-score-item">
<span class="bua-score-name">Qlik</span>
<div class="bua-score-bar-mini">
<div class="bua-score-fill-mini" style="width: 75%; background: #3b82f6;"></div>
<span class="bua-score-value">15/20</span>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="bua-profiles">
<div class="bua-container">
<h2 class="bua-section__title">Top Platforms</h2>
<div class="bua-profile-grid">
<div class="bua-profile">
<h3 class="bua-profile__name">Scoop Analytics</h3>
<div class="bua-profile__score">
<span class="bua-score-big">82</span>
<span class="bua-score-label">BUA</span>
</div>
<table class="bua-mini-table">
<tr><td>D1</td><td>18</td></tr>
<tr><td>D2</td><td>18</td></tr>
<tr><td>D3</td><td>18</td></tr>
<tr><td>D4</td><td>16</td></tr>
<tr><td>D5</td><td>12</td></tr>
</table>
</div>
<div class="bua-profile">
<h3 class="bua-profile__name">Domo</h3>
<div class="bua-profile__score">
<span class="bua-score-big">62</span>
<span class="bua-score-label">BUA</span>
</div>
<table class="bua-mini-table">
<tr><td>D1</td><td>15</td></tr>
<tr><td>D2</td><td>8</td></tr>
<tr><td>D3</td><td>18</td></tr>
<tr><td>D4</td><td>8</td></tr>
<tr><td>D5</td><td>13</td></tr>
</table>
</div>
<div class="bua-profile">
<h3 class="bua-profile__name">ThoughtSpot</h3>
<div class="bua-profile__score">
<span class="bua-score-big">57</span>
<span class="bua-score-label">BUA</span>
</div>
<table class="bua-mini-table">
<tr><td>D1</td><td>11</td></tr>
<tr><td>D2</td><td>6</td></tr>
<tr><td>D3</td><td>20</td></tr>
<tr><td>D4</td><td>6</td></tr>
<tr><td>D5</td><td>14</td></tr>
</table>
</div>
<div class="bua-profile">
<h3 class="bua-profile__name">Qlik</h3>
<div class="bua-profile__score">
<span class="bua-score-big">47</span>
<span class="bua-score-label">BUA</span>
</div>
<table class="bua-mini-table">
<tr><td>D1</td><td>10</td></tr>
<tr><td>D2</td><td>4</td></tr>
<tr><td>D3</td><td>15</td></tr>
<tr><td>D4</td><td>8</td></tr>
<tr><td>D5</td><td>10</td></tr>
</table>
</div>
</div>
</div>
</section>
<section class="bua-evolution">
<div class="bua-container">
<h2 class="bua-section__title">Methodology</h2>
<div class="bua-scoring-detail">
<table class="bua-scoring-table">
<thead>
<tr>
<th>Score</th>
<th>Cat</th>
<th>Count</th>
</tr>
</thead>
<tbody>
<tr>
<td>80-100</td>
<td><span class="bua-category bua-category--a">A</span></td>
<td>1</td>
</tr>
<tr>
<td>60-79</td>
<td><span class="bua-category bua-category--b">B</span></td>
<td>1</td>
</tr>
<tr>
<td>40-59</td>
<td><span class="bua-category bua-category--c">C</span></td>
<td>3</td>
</tr>
<tr>
<td>20-39</td>
<td><span class="bua-category bua-category--d">D</span></td>
<td>6</td>
</tr>
</tbody>
</table>
</div>
</div>
</section>
