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"datePublished": "2025-09-30T00:54:32.819Z",
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"name": "Scoop Analytics",
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</style><section class="bua-hero">
<div class="bua-container">
<div class="bua-eyebrow">RESEARCH REPORT 2025</div>
<h1 class="bua-title">Business User Autonomy Framework</h1>
<p class="bua-subtitle">Comprehensive Analysis of Analytics Platform Capabilities for Non-Technical Business Users</p>
<div class="bua-stats">
<div class="bua-stat">
<div class="bua-stat__value">12</div>
<div class="bua-stat__label">Platforms Analyzed</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">5</div>
<div class="bua-stat__label">Core Dimensions</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">82</div>
<div class="bua-stat__label">Top Score</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">40</div>
<div class="bua-stat__label">Avg Score</div>
</div>
</div>
</div>
</section><section class="bua-hero">
<div class="bua-container">
<div class="bua-eyebrow">RESEARCH REPORT 2025</div>
<h1 class="bua-title">Business User Autonomy Framework</h1>
<p class="bua-subtitle">Comprehensive Analysis of Analytics Platform Capabilities for Non-Technical Business Users</p>
<div class="bua-stats">
<div class="bua-stat">
<div class="bua-stat__value">12</div>
<div class="bua-stat__label">Platforms Analyzed</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">5</div>
<div class="bua-stat__label">Core Dimensions</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">82</div>
<div class="bua-stat__label">Top Score</div>
</div>
<div class="bua-stat">
<div class="bua-stat__value">40</div>
<div class="bua-stat__label">Avg Score</div>
</div>
</div>
</div>
</section><section class="bua-executive-summary">
<div class="bua-container">
<h2>Executive Summary</h2>
<div class="bua-key-findings">
<h3>Key Findings</h3>
<ul>
<li><strong>Market Fragmentation:</strong> The analytics platform market shows extreme fragmentation in business user capabilities, with scores ranging from 17 to 82 out of 100.</li>
<li><strong>Autonomy Crisis:</strong> Only 2 of 12 platforms achieve true business user autonomy (score ≥60), highlighting a significant market gap.</li>
<li><strong>Portal Prison Syndrome:</strong> 11 platforms exhibit "portal prison" characteristics, forcing users out of their natural workflows.</li>
<li><strong>Setup Complexity:</strong> Setup times range from 30 seconds (Scoop Analytics) to 14+ weeks for enterprise platforms, directly correlating with business user adoption.</li>
<li><strong>ML/AI Integration:</strong> Despite market hype, only 5 platforms offer meaningful ML-powered pattern discovery for business users.</li>
</ul>
</div>
<div class="bua-market-overview">
<h3>Market Overview</h3>
<p>The Business User Autonomy (BUA) Framework evaluation reveals a market in transition. Traditional BI vendors struggle to adapt to business user needs, while newer entrants challenge established paradigms. This comprehensive analysis evaluates 12 leading platforms across 5 dimensions and 15+ components, providing evidence-based scoring backed by product documentation, customer reviews, and hands-on testing.</p>
<div class="bua-winner-highlight">
<h4>Leading Platform: Scoop Analytics</h4>
<p>With a BUA score of 82/100, Scoop Analytics demonstrates exceptional business user empowerment across all dimensions. Key differentiators include:</p>
<ul>
<li>30-second setup with no IT involvement</li>
<li>True self-service without semantic models</li>
<li>Native workflow integration (Excel, Slack, Teams)</li>
<li>ML-powered automatic insights</li>
</ul>
</div>
</div>
<div class="bua-report-structure">
<h3>Report Structure</h3>
<p>This comprehensive report provides:</p>
<ol>
<li><strong>Framework Overview:</strong> Detailed explanation of the 5-dimension evaluation methodology</li>
<li><strong>Competitive Landscape:</strong> Complete scoring matrix and category analysis</li>
<li><strong>Dimension Analysis:</strong> Deep dive into each dimension with component breakdowns</li>
<li><strong>Platform Profiles:</strong> Detailed analysis of each platform's strengths and limitations</li>
<li><strong>Market Implications:</strong> Strategic insights for vendors and buyers</li>
<li><strong>Recommendations:</strong> Actionable guidance for different use cases</li>
</ol>
</div>
</div>
</section><section class="bua-toc">
<div class="bua-container">
<h2>Table of Contents</h2>
<div class="bua-toc-grid">
<div class="bua-toc-column">
<h3>Part I: Framework Foundation</h3>
<ol>
<li><a href="#introduction">Introduction</a></li>
<li><a href="#framework-overview">Framework Overview</a>
<ul>
<li>2.1 Dimension Structure</li>
<li>2.2 Scoring Methodology</li>
<li>2.3 Evidence Requirements</li>
</ul>
</li>
<li><a href="#competitive-landscape">Competitive Landscape</a>
<ul>
<li>3.1 Overall Rankings</li>
<li>3.2 Category Distribution</li>
<li>3.3 Market Segmentation</li>
</ul>
</li>
</ol>
</div>
<div class="bua-toc-column">
<h3>Part II: Dimension Analysis</h3>
<ol start="4">
<li><a href="#dimension-autonomy">Autonomy Dimension</a>
<ul>
<li>4.1 Setup & Onboarding</li>
<li>4.2 Question Independence</li>
<li>4.3 Speed to Value</li>
</ul>
</li>
<li><a href="#dimension-flow">Flow Dimension</a>
<ul>
<li>5.1 Native Integration</li>
<li>5.2 Portal Prison Analysis</li>
<li>5.3 Interface Simplicity</li>
</ul>
</li>
<li><a href="#dimension-understanding">Understanding Dimension</a>
<ul>
<li>6.1 Investigation Depth</li>
<li>6.2 ML Pattern Discovery</li>
<li>6.3 Business Explanation</li>
</ul>
</li>
</ol>
</div>
<div class="bua-toc-column">
<h3>Part III: Platform Analysis</h3>
<ol start="7">
<li><a href="#dimension-presentation">Presentation Dimension</a>
<ul>
<li>7.1 Visual Quality</li>
<li>7.2 Natural Language</li>
<li>7.3 Executive Readiness</li>
</ul>
</li>
<li><a href="#dimension-data">Data Dimension</a>
<ul>
<li>8.1 Schema Flexibility</li>
<li>8.2 Time to First Data</li>
<li>8.3 Technical Depth</li>
</ul>
</li>
<li><a href="#competitor-profiles">Competitor Deep Dives</a>
<ul>
<li>9.1 Category A Platforms</li>
<li>9.2 Category B Platforms</li>
<li>9.3 Category C-E Platforms</li>
</ul>
</li>
</ol>
</div>
<div class="bua-toc-column">
<h3>Part IV: Implications</h3>
<ol start="10">
<li><a href="#methodology">Research Methodology</a>
<ul>
<li>10.1 Data Collection</li>
<li>10.2 Scoring Process</li>
<li>10.3 Validation</li>
</ul>
</li>
<li><a href="#market-implications">Market Implications</a>
<ul>
<li>11.1 For Vendors</li>
<li>11.2 For Buyers</li>
<li>11.3 Future Trends</li>
</ul>
</li>
<li><a href="#recommendations">Recommendations</a>
<ul>
<li>12.1 By Use Case</li>
<li>12.2 By Organization Size</li>
<li>12.3 Implementation Guidance</li>
</ul>
</li>
</ol>
</div>
</div>
</div>
</section><section class="bua-introduction" id="introduction">
<div class="bua-container">
<h2>1. Introduction</h2>
<div class="bua-intro-content">
<h3>1.1 The Business User Analytics Challenge</h3>
<p>In 2025, despite decades of business intelligence evolution and billions in vendor investment, a fundamental problem persists: business users—the people who actually understand the business context and need answers—remain dependent on technical intermediaries to access and analyze their own data.</p>
<p>This dependency manifests in multiple ways:</p>
<ul>
<li><strong>Setup Barriers:</strong> Platforms requiring weeks or months of IT configuration before business users can ask their first question</li>
<li><strong>Semantic Model Dependencies:</strong> Requirements for pre-built data models that break when business needs change</li>
<li><strong>Portal Prisons:</strong> Forcing users to leave their natural workflows (Excel, email, Slack) to access analytics</li>
<li><strong>Technical Complexity:</strong> Interfaces designed for data analysts rather than business users</li>
<li><strong>Limited Investigation:</strong> Single-question interfaces that prevent iterative exploration</li>
</ul>
<h3>1.2 Research Motivation</h3>
<p>This research emerged from observing a consistent pattern across hundreds of analytics implementations: platforms marketed as "self-service" consistently fail to deliver true autonomy for non-technical users. Marketing claims of "democratized analytics" and "AI-powered insights" mask fundamental architectural limitations that prevent business user independence.</p>
<p>The Business User Autonomy (BUA) Framework was developed to:</p>
<ol>
<li>Establish objective criteria for evaluating true self-service capabilities</li>
<li>Provide evidence-based assessment of platform capabilities</li>
<li>Guide organizations in selecting appropriate tools for their users</li>
<li>Challenge vendors to prioritize genuine business user empowerment</li>
</ol>
<h3>1.3 Scope and Approach</h3>
<p>This analysis evaluates 12 leading analytics platforms, selected based on market presence, customer adoption, and claimed self-service capabilities. Each platform underwent rigorous evaluation across 5 dimensions and 15+ components, with scoring based on:</p>
<div class="bua-evidence-types">
<div class="bua-evidence-card">
<h4>Product Documentation</h4>
<p>Official documentation, setup guides, API references, and architectural overviews</p>
</div>
<div class="bua-evidence-card">
<h4>Customer Evidence</h4>
<p>Reviews from G2, Gartner Peer Insights, TrustRadius, and Reddit discussions</p>
</div>
<div class="bua-evidence-card">
<h4>Hands-on Testing</h4>
<p>Free trials, demos, and POCs where available</p>
</div>
<div class="bua-evidence-card">
<h4>Public Resources</h4>
<p>Webinars, case studies, community forums, and YouTube tutorials</p>
</div>
</div>
<h3>1.4 Key Definitions</h3>
<dl class="bua-definitions">
<dt>Business User</dt>
<dd>Non-technical professional who needs data insights to make business decisions but lacks SQL, programming, or data modeling expertise</dd>
<dt>Autonomy</dt>
<dd>Ability to independently access, analyze, and share data insights without technical assistance</dd>
<dt>Portal Prison</dt>
<dd>Requirement to leave natural workflows and learn proprietary interfaces to access analytics</dd>
<dt>Semantic Model</dt>
<dd>Pre-built data structure defining relationships, calculations, and business rules</dd>
<dt>Time to First Insight</dt>
<dd>Duration from initial platform access to first meaningful business answer</dd>
</dl>
</div>
</div>
</section><section class="bua-framework-overview" id="framework-overview">
<div class="bua-container">
<h2>2. Framework Overview</h2>
<div class="bua-framework-structure">
<h3>2.1 The Five Dimensions of Business User Autonomy</h3>
<p>The BUA Framework evaluates platforms across five critical dimensions, each representing a fundamental aspect of business user empowerment. These dimensions were identified through analysis of hundreds of implementation failures and success patterns.</p>
<div class="bua-dimension-cards">
<div class="bua-dimension-card">
<div class="bua-dimension-icon">🚀</div>
<h4>Dimension 1: Autonomy (20 points)</h4>
<p><strong>Definition:</strong> The degree to which business users can independently setup, use, and maintain analytics without technical support.</p>
<p><strong>Why It Matters:</strong> True self-service requires complete independence. Any dependency on IT or data teams creates bottlenecks and delays.</p>
<div class="bua-components">
<h5>Components:</h5>
<ul>
<li><strong>Setup & Onboarding (8 points):</strong> Time and complexity to first insight</li>
<li><strong>Question Independence (6 points):</strong> Freedom from pre-built models</li>
<li><strong>Speed to Value (6 points):</strong> Time from question to answer</li>
</ul>
</div>
</div>
<div class="bua-dimension-card">
<div class="bua-dimension-icon">🔄</div>
<h4>Dimension 2: Flow (20 points)</h4>
<p><strong>Definition:</strong> How seamlessly analytics integrates into existing business workflows and tools.</p>
<p><strong>Why It Matters:</strong> Forcing users to learn new tools and leave familiar environments kills adoption.</p>
<div class="bua-components">
<h5>Components:</h5>
<ul>
<li><strong>Native Integration (8 points):</strong> Works within Excel, Slack, Teams, email</li>
<li><strong>No Portal Prison (6 points):</strong> No proprietary interface requirement</li>
<li><strong>Interface Simplicity (6 points):</strong> Intuitive for non-technical users</li>
</ul>
</div>
</div>
<div class="bua-dimension-card">
<div class="bua-dimension-icon">🧠</div>
<h4>Dimension 3: Understanding (20 points)</h4>
<p><strong>Definition:</strong> Depth and quality of insights the platform can generate for business users.</p>
<p><strong>Why It Matters:</strong> Business users need more than charts—they need to understand why metrics change and what actions to take.</p>
<div class="bua-components">
<h5>Components:</h5>
<ul>
<li><strong>Investigation Depth (8 points):</strong> Multi-step analysis capability</li>
<li><strong>ML Pattern Discovery (6 points):</strong> Automatic insight generation</li>
<li><strong>Business Explanation (6 points):</strong> Clear, actionable narratives</li>
</ul>
</div>
</div>
<div class="bua-dimension-card">
<div class="bua-dimension-icon">📊</div>
<h4>Dimension 4: Presentation (20 points)</h4>
<p><strong>Definition:</strong> Quality and effectiveness of outputs for business communication.</p>
<p><strong>Why It Matters:</strong> Business users must share insights with executives and teams. Poor presentation undermines credibility.</p>
<div class="bua-components">
<h5>Components:</h5>
<ul>
<li><strong>Visual Quality (6 points):</strong> Professional, customizable charts</li>
<li><strong>Natural Language (7 points):</strong> Written insights and summaries</li>
<li><strong>Executive Readiness (7 points):</strong> Board-ready outputs</li>
</ul>
</div>
</div>
<div class="bua-dimension-card">
<div class="bua-dimension-icon">🗄️</div>
<h4>Dimension 5: Data (20 points)</h4>
<p><strong>Definition:</strong> Flexibility and power in handling real-world data scenarios.</p>
<p><strong>Why It Matters:</strong> Business data is messy. Platforms must handle schema changes, dirty data, and complex calculations.</p>
<div class="bua-components">
<h5>Components:</h5>
<ul>
<li><strong>Schema Flexibility (7 points):</strong> Handles changes without breaking</li>
<li><strong>Time to First Data (7 points):</strong> Connection and prep speed</li>
<li><strong>Technical Depth (6 points):</strong> Advanced capabilities when needed</li>
</ul>
</div>
</div>
</div>
<h3>2.2 Scoring Methodology</h3>
<div class="bua-scoring-explanation">
<h4>Component Scoring</h4>
<p>Each component is scored based on specific, measurable criteria:</p>
<table class="bua-scoring-rubric">
<thead>
<tr>
<th>Score Range</th>
<th>Performance Level</th>
<th>Example: Setup & Onboarding (8 points max)</th>
</tr>
</thead>
<tbody>
<tr>
<td>90-100%</td>
<td>Exceptional</td>
<td>Under 5 minutes, no IT, instant value (7-8 points)</td>
</tr>
<tr>
<td>70-89%</td>
<td>Strong</td>
<td>Under 1 hour, minimal config (5-6 points)</td>
</tr>
<tr>
<td>50-69%</td>
<td>Moderate</td>
<td>Under 1 day, some IT help (3-4 points)</td>
</tr>
<tr>
<td>30-49%</td>
<td>Weak</td>
<td>Days to weeks, significant IT (1-2 points)</td>
</tr>
<tr>
<td>0-29%</td>
<td>Poor</td>
<td>Weeks to months, full IT project (0 points)</td>
</tr>
</tbody>
</table>
<h4>Total Score Categories</h4>
<table class="bua-categories">
<thead>
<tr>
<th>Score</th>
<th>Category</th>
<th>Description</th>
<th>Platforms</th>
</tr>
</thead>
<tbody>
<tr>
<td>80-100</td>
<td class="category-a">A</td>
<td>Exceptional business user autonomy</td>
<td>1</td>
</tr>
<tr>
<td>60-79</td>
<td class="category-b">B</td>
<td>Strong self-service capabilities</td>
<td>1</td>
</tr>
<tr>
<td>40-59</td>
<td class="category-c">C</td>
<td>Moderate, requires technical support</td>
<td>3</td>
</tr>
<tr>
<td>20-39</td>
<td class="category-d">D</td>
<td>Limited self-service, IT-dependent</td>
<td>6</td>
</tr>
<tr>
<td>0-19</td>
<td class="category-e">E</td>
<td>Minimal autonomy, technical tool</td>
<td>1</td>
</tr>
</tbody>
</table>
</div>
<h3>2.3 Evidence Requirements</h3>
<div class="bua-evidence-requirements">
<p>Every score in this framework is backed by documented evidence. We require multiple sources to validate each component score:</p>
<div class="bua-evidence-matrix">
<h4>Evidence Hierarchy</h4>
<ol>
<li><strong>Primary Evidence:</strong> Official documentation, architectural diagrams, API specifications</li>
<li><strong>Secondary Evidence:</strong> Customer reviews, case studies, implementation guides</li>
<li><strong>Tertiary Evidence:</strong> Community discussions, forum posts, YouTube tutorials</li>
<li><strong>Validation:</strong> Hands-on testing where possible, vendor demos</li>
</ol>
</div>
<div class="bua-evidence-example">
<h4>Example: Power BI Copilot Setup Score (0/8 points)</h4>
<p><strong>Claim:</strong> 14+ week implementation for F64 capacity</p>
<p><strong>Evidence:</strong></p>
<ul>
<li>Microsoft official docs: "F64 capacity required for Copilot features"</li>
<li>Reddit r/PowerBI: Multiple posts documenting 3-6 month implementations</li>
<li>Gartner review: "Significant IT involvement required for semantic model"</li>
<li>YouTube tutorial: 4-hour video on "Getting Started with Power BI Copilot"</li>
</ul>
</div>
</div>
</div>
</div>
</section><section class="bua-competitive-landscape" id="competitive-landscape">
<div class="bua-container">
<h2>3. Competitive Landscape</h2>
<h3>3.1 Overall Rankings</h3>
<div class="bua-table-wrapper">
<table class="bua-table bua-rankings-table">
<thead>
<tr>
<th>Rank</th>
<th>Platform</th>
<th>Total Score</th>
<th>Category</th>
<th>D1: Autonomy</th>
<th>D2: Flow</th>
<th>D3: Understanding</th>
<th>D4: Presentation</th>
<th>D5: Data</th>
<th>Key Strength</th>
<th>Key Limitation</th>
</tr>
</thead>
<tbody>
<tr class="bua-winner-row">
<td class="rank-cell">1</td>
<td class="platform-cell">
<strong>Scoop Analytics</strong>
<span class="leader-badge">LEADER</span>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 82%; background: #10b981;"></div>
<span class="score-value">82/100</span>
</div>
</td>
<td><span class="category-badge category-a">A</span></td>
<td>18/20</td>
<td>18/20</td>
<td>18/20</td>
<td>16/20</td>
<td>12/20</td>
<td>30-second setup</td>
<td>Newer platform</td>
</tr>
<tr class="">
<td class="rank-cell">2</td>
<td class="platform-cell">
<strong>Domo</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 62%; background: #3b82f6;"></div>
<span class="score-value">62/100</span>
</div>
</td>
<td><span class="category-badge category-b">B</span></td>
<td>15/20</td>
<td>8/20</td>
<td>18/20</td>
<td>8/20</td>
<td>13/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">3</td>
<td class="platform-cell">
<strong>ThoughtSpot</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 57%; background: #f59e0b;"></div>
<span class="score-value">57/100</span>
</div>
</td>
<td><span class="category-badge category-c">C</span></td>
<td>11/20</td>
<td>6/20</td>
<td>20/20</td>
<td>6/20</td>
<td>14/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">4</td>
<td class="platform-cell">
<strong>Qlik</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 47%; background: #f59e0b;"></div>
<span class="score-value">47/100</span>
</div>
</td>
<td><span class="category-badge category-c">C</span></td>
<td>10/20</td>
<td>4/20</td>
<td>15/20</td>
<td>8/20</td>
<td>10/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">5</td>
<td class="platform-cell">
<strong>Zenlytic</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 42%; background: #f59e0b;"></div>
<span class="score-value">42/100</span>
</div>
</td>
<td><span class="category-badge category-c">C</span></td>
<td>10/20</td>
<td>4/20</td>
<td>12/20</td>
<td>8/20</td>
<td>8/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">6</td>
<td class="platform-cell">
<strong>Tableau Pulse</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 37%; background: #ef4444;"></div>
<span class="score-value">37/100</span>
</div>
</td>
<td><span class="category-badge category-d">D</span></td>
<td>7/20</td>
<td>4/20</td>
<td>10/20</td>
<td>8/20</td>
<td>8/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">7</td>
<td class="platform-cell">
<strong>Power BI Copilot</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 32%; background: #ef4444;"></div>
<span class="score-value">32/100</span>
</div>
</td>
<td><span class="category-badge category-d">D</span></td>
<td>7/20</td>
<td>6/20</td>
<td>7/20</td>
<td>6/20</td>
<td>6/20</td>
<td>Microsoft ecosystem</td>
<td>14-week setup</td>
</tr>
<tr class="">
<td class="rank-cell">8</td>
<td class="platform-cell">
<strong>Sisense</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 28%; background: #ef4444;"></div>
<span class="score-value">28/100</span>
</div>
</td>
<td><span class="category-badge category-d">D</span></td>
<td>6/20</td>
<td>2/20</td>
<td>8/20</td>
<td>4/20</td>
<td>8/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">9</td>
<td class="platform-cell">
<strong>Snowflake Cortex</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 26%; background: #ef4444;"></div>
<span class="score-value">26/100</span>
</div>
</td>
<td><span class="category-badge category-d">D</span></td>
<td>4/20</td>
<td>2/20</td>
<td>8/20</td>
<td>2/20</td>
<td>10/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">10</td>
<td class="platform-cell">
<strong>DataGPT</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 22%; background: #ef4444;"></div>
<span class="score-value">22/100</span>
</div>
</td>
<td><span class="category-badge category-d">D</span></td>
<td>4/20</td>
<td>2/20</td>
<td>6/20</td>
<td>2/20</td>
<td>8/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">11</td>
<td class="platform-cell">
<strong>Tellius</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 22%; background: #ef4444;"></div>
<span class="score-value">22/100</span>
</div>
</td>
<td><span class="category-badge category-d">D</span></td>
<td>4/20</td>
<td>0/20</td>
<td>10/20</td>
<td>2/20</td>
<td>6/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
<tr class="">
<td class="rank-cell">12</td>
<td class="platform-cell">
<strong>DataChat</strong>
</td>
<td class="score-cell">
<div class="score-bar-container">
<div class="score-bar" style="width: 17%; background: #6b7280;"></div>
<span class="score-value">17/100</span>
</div>
</td>
<td><span class="category-badge category-e">E</span></td>
<td>2/20</td>
<td>0/20</td>
<td>6/20</td>
<td>2/20</td>
<td>7/20</td>
<td>Platform capabilities</td>
<td>Implementation complexity</td>
</tr>
</tbody>
</table>
</div>
<h3>3.2 Market Segmentation Analysis</h3>
<div class="bua-market-segments">
<div class="bua-segment">
<h4>Category A: Business User Leaders (80-100)</h4>
<p><strong>1 platforms</strong></p>
<p>These platforms demonstrate exceptional business user autonomy across all dimensions. They require minimal to no IT involvement, integrate seamlessly into business workflows, and provide sophisticated insights without technical complexity.</p>
<ul>
<li><strong>Scoop Analytics (82):</strong> 30-second setup</li>
</ul>
</div>
<div class="bua-segment">
<h4>Category B: Strong Self-Service (60-79)</h4>
<p><strong>1 platforms</strong></p>
<p>Strong capabilities with some limitations. These platforms enable significant business user independence but may require initial IT setup or have specific workflow constraints.</p>
<ul>
<li><strong>Domo (62):</strong> Platform capabilities but implementation complexity</li>
</ul>
</div>
<div class="bua-segment">
<h4>Category C: Analyst-Oriented (40-59)</h4>
<p><strong>3 platforms</strong></p>
<p>Designed primarily for data analysts rather than business users. Require significant training and technical knowledge for effective use.</p>
<ul>
<li><strong>ThoughtSpot (57):</strong> Implementation complexity</li>
<li><strong>Qlik (47):</strong> Implementation complexity</li>
<li><strong>Zenlytic (42):</strong> Implementation complexity</li>
</ul>
</div>
<div class="bua-segment">
<h4>Category D-E: IT-Dependent (0-39)</h4>
<p><strong>7 platforms</strong></p>
<p>Minimal business user autonomy. These platforms require extensive IT involvement and technical expertise, functioning more as developer tools than business user solutions.</p>
<ul>
<li><strong>Tableau Pulse (37):</strong> Implementation complexity</li>
<li><strong>Power BI Copilot (32):</strong> 14-week setup</li>
<li><strong>Sisense (28):</strong> Implementation complexity</li>
<li><strong>Snowflake Cortex (26):</strong> Implementation complexity</li>
<li><strong>DataGPT (22):</strong> Implementation complexity</li>
<li><strong>Tellius (22):</strong> Implementation complexity</li>
<li><strong>DataChat (17):</strong> Implementation complexity</li>
</ul>
</div>
</div>
<h3>3.3 Dimension Performance Analysis</h3>
<div class="bua-dimension-performance">
<div class="bua-dimension-summary">
<h4>Dimension 1: Autonomy</h4>
<div class="dimension-stats">
<span>Avg Score: 8/20</span>
<span>Range: 2-18/20</span>
</div>
<div class="top-performers">
<h5>Top Performers:</h5>
<ol>
<li>Scoop Analytics: 18/20</li><li>Domo: 15/20</li><li>ThoughtSpot: 11/20</li>
</ol>
</div>
</div>
<div class="bua-dimension-summary">
<h4>Dimension 2: Flow</h4>
<div class="dimension-stats">
<span>Avg Score: 5/20</span>
<span>Range: 0-18/20</span>
</div>
<div class="top-performers">
<h5>Top Performers:</h5>
<ol>
<li>Scoop Analytics: 18/20</li><li>Domo: 8/20</li><li>ThoughtSpot: 6/20</li>
</ol>
</div>
</div>
<div class="bua-dimension-summary">
<h4>Dimension 3: Understanding</h4>
<div class="dimension-stats">
<span>Avg Score: 12/20</span>
<span>Range: 6-20/20</span>
</div>
<div class="top-performers">
<h5>Top Performers:</h5>
<ol>
<li>ThoughtSpot: 20/20</li><li>Scoop Analytics: 18/20</li><li>Domo: 18/20</li>
</ol>
</div>
</div>
<div class="bua-dimension-summary">
<h4>Dimension 4: Presentation</h4>
<div class="dimension-stats">
<span>Avg Score: 6/20</span>
<span>Range: 2-16/20</span>
</div>
<div class="top-performers">
<h5>Top Performers:</h5>
<ol>
<li>Scoop Analytics: 16/20</li><li>Domo: 8/20</li><li>Qlik: 8/20</li>
</ol>
</div>
</div>
<div class="bua-dimension-summary">
<h4>Dimension 5: Data</h4>
<div class="dimension-stats">
<span>Avg Score: 9/20</span>
<span>Range: 6-14/20</span>
</div>
<div class="top-performers">
<h5>Top Performers:</h5>
<ol>
<li>ThoughtSpot: 14/20</li><li>Domo: 13/20</li><li>Scoop Analytics: 12/20</li>
</ol>
</div>
</div>
</div>
</div>
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</style><section class="bua-dimension-detail" id="dimension-autonomy">
<div class="bua-container">
<h2>4. Dimension 1: Autonomy</h2>
<div class="bua-dimension-overview">
<p class="dimension-description">The ability for business users to work independently without technical support</p>
<div class="dimension-stats-summary">
<div class="stat-card">
<h4>Average Score</h4>
<div class="stat-value">8/20</div>
</div>
<div class="stat-card">
<h4>Top Performer</h4>
<div class="stat-value">Scoop Analytics</div>
</div>
<div class="stat-card">
<h4>Score Range</h4>
<div class="stat-value">2-18</div>
</div>
</div>
</div>
<h3>4.1 Component Analysis</h3>
<div class="bua-component-analysis">
<h4>4.1.1 Setup & Onboarding (8 points)</h4>
<p>Time and effort from first access to first insight</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>4.1.2 Question Independence (6 points)</h4>
<p>Freedom from pre-built semantic models and data structures</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>4.1.3 Speed to Value (6 points)</h4>
<p>Time from business question to actionable answer</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<h3>4.2 Competitive Analysis</h3>
<div class="dimension-competitive-analysis">
<table class="dimension-full-scores">
<thead>
<tr>
<th>Platform</th>
<th>Total Autonomy</th>
<th>Setup & Onboarding</th><th>Question Independence</th><th>Speed to Value</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td class="score-cell">18/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Domo</td>
<td class="score-cell">15/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td class="score-cell">11/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Qlik</td>
<td class="score-cell">10/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Zenlytic</td>
<td class="score-cell">10/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tableau Pulse</td>
<td class="score-cell">7/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Power BI Copilot</td>
<td class="score-cell">7/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Sisense</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Snowflake Cortex</td>
<td class="score-cell">4/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataGPT</td>
<td class="score-cell">4/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tellius</td>
<td class="score-cell">4/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataChat</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
</div>
<h3>4.3 Key Insights</h3>
<div class="dimension-insights">
<ul>
<li>Key insight 1 about Autonomy</li>
<li>Key insight 2 about Autonomy</li>
<li>Key insight 3 about Autonomy</li>
</ul>
</div>
</div>
</section><section class="bua-dimension-detail" id="dimension-flow">
<div class="bua-container">
<h2>5. Dimension 2: Flow</h2>
<div class="bua-dimension-overview">
<p class="dimension-description">Seamless integration into existing business workflows and tools</p>
<div class="dimension-stats-summary">
<div class="stat-card">
<h4>Average Score</h4>
<div class="stat-value">5/20</div>
</div>
<div class="stat-card">
<h4>Top Performer</h4>
<div class="stat-value">Scoop Analytics</div>
</div>
<div class="stat-card">
<h4>Score Range</h4>
<div class="stat-value">0-18</div>
</div>
</div>
</div>
<h3>5.1 Component Analysis</h3>
<div class="bua-component-analysis">
<h4>5.1.1 Native Integration (8 points)</h4>
<p>Works within Excel, Slack, Teams, email, and other daily tools</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>5.1.2 No Portal Prison (6 points)</h4>
<p>No requirement to use proprietary interfaces</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>5.1.3 Interface Simplicity (6 points)</h4>
<p>Intuitive for non-technical users without training</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<h3>5.2 Competitive Analysis</h3>
<div class="dimension-competitive-analysis">
<table class="dimension-full-scores">
<thead>
<tr>
<th>Platform</th>
<th>Total Flow</th>
<th>Native Integration</th><th>No Portal Prison</th><th>Interface Simplicity</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td class="score-cell">18/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Domo</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Power BI Copilot</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Qlik</td>
<td class="score-cell">4/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Zenlytic</td>
<td class="score-cell">4/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tableau Pulse</td>
<td class="score-cell">4/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Sisense</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Snowflake Cortex</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataGPT</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tellius</td>
<td class="score-cell">0/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataChat</td>
<td class="score-cell">0/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
</div>
<h3>5.3 Key Insights</h3>
<div class="dimension-insights">
<ul>
<li>Key insight 1 about Flow</li>
<li>Key insight 2 about Flow</li>
<li>Key insight 3 about Flow</li>
</ul>
</div>
</div>
</section><section class="bua-dimension-detail" id="dimension-understanding">
<div class="bua-container">
<h2>6. Dimension 3: Understanding</h2>
<div class="bua-dimension-overview">
<p class="dimension-description">Depth and quality of insights generated for business users</p>
<div class="dimension-stats-summary">
<div class="stat-card">
<h4>Average Score</h4>
<div class="stat-value">12/20</div>
</div>
<div class="stat-card">
<h4>Top Performer</h4>
<div class="stat-value">ThoughtSpot</div>
</div>
<div class="stat-card">
<h4>Score Range</h4>
<div class="stat-value">6-20</div>
</div>
</div>
</div>
<h3>6.1 Component Analysis</h3>
<div class="bua-component-analysis">
<h4>6.1.1 Investigation Depth (8 points)</h4>
<p>Multi-step, iterative analysis capabilities</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>6.1.2 ML Pattern Discovery (6 points)</h4>
<p>Automatic identification of trends, anomalies, and drivers</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>6.1.3 Business Explanation (6 points)</h4>
<p>Clear narratives explaining what happened and why</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<h3>6.2 Competitive Analysis</h3>
<div class="dimension-competitive-analysis">
<table class="dimension-full-scores">
<thead>
<tr>
<th>Platform</th>
<th>Total Understanding</th>
<th>Investigation Depth</th><th>ML Pattern Discovery</th><th>Business Explanation</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td class="score-cell">20/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td class="score-cell">18/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Domo</td>
<td class="score-cell">18/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Qlik</td>
<td class="score-cell">15/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Zenlytic</td>
<td class="score-cell">12/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tableau Pulse</td>
<td class="score-cell">10/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tellius</td>
<td class="score-cell">10/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Sisense</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Snowflake Cortex</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Power BI Copilot</td>
<td class="score-cell">7/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataGPT</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataChat</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
</div>
<h3>6.3 Key Insights</h3>
<div class="dimension-insights">
<ul>
<li>Key insight 1 about Understanding</li>
<li>Key insight 2 about Understanding</li>
<li>Key insight 3 about Understanding</li>
</ul>
</div>
</div>
</section><section class="bua-dimension-detail" id="dimension-presentation">
<div class="bua-container">
<h2>7. Dimension 4: Presentation</h2>
<div class="bua-dimension-overview">
<p class="dimension-description">Quality and effectiveness of outputs for business communication</p>
<div class="dimension-stats-summary">
<div class="stat-card">
<h4>Average Score</h4>
<div class="stat-value">6/20</div>
</div>
<div class="stat-card">
<h4>Top Performer</h4>
<div class="stat-value">Scoop Analytics</div>
</div>
<div class="stat-card">
<h4>Score Range</h4>
<div class="stat-value">2-16</div>
</div>
</div>
</div>
<h3>7.1 Component Analysis</h3>
<div class="bua-component-analysis">
<h4>7.1.1 Visual Quality (6 points)</h4>
<p>Professional, customizable charts and dashboards</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Qlik</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>7.1.2 Natural Language (7 points)</h4>
<p>Written insights, summaries, and recommendations</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Qlik</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>7.1.3 Executive Readiness (7 points)</h4>
<p>Board-ready outputs without additional formatting</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Qlik</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<h3>7.2 Competitive Analysis</h3>
<div class="dimension-competitive-analysis">
<table class="dimension-full-scores">
<thead>
<tr>
<th>Platform</th>
<th>Total Presentation</th>
<th>Visual Quality</th><th>Natural Language</th><th>Executive Readiness</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Scoop Analytics</td>
<td class="score-cell">16/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Domo</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Qlik</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Zenlytic</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tableau Pulse</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>ThoughtSpot</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Power BI Copilot</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Sisense</td>
<td class="score-cell">4/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tellius</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Snowflake Cortex</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataGPT</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataChat</td>
<td class="score-cell">2/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
</div>
<h3>7.3 Key Insights</h3>
<div class="dimension-insights">
<ul>
<li>Key insight 1 about Presentation</li>
<li>Key insight 2 about Presentation</li>
<li>Key insight 3 about Presentation</li>
</ul>
</div>
</div>
</section><section class="bua-dimension-detail" id="dimension-data">
<div class="bua-container">
<h2>8. Dimension 5: Data</h2>
<div class="bua-dimension-overview">
<p class="dimension-description">Flexibility and power in handling real-world data scenarios</p>
<div class="dimension-stats-summary">
<div class="stat-card">
<h4>Average Score</h4>
<div class="stat-value">9/20</div>
</div>
<div class="stat-card">
<h4>Top Performer</h4>
<div class="stat-value">ThoughtSpot</div>
</div>
<div class="stat-card">
<h4>Score Range</h4>
<div class="stat-value">6-14</div>
</div>
</div>
</div>
<h3>8.1 Component Analysis</h3>
<div class="bua-component-analysis">
<h4>8.1.1 Schema Flexibility (7 points)</h4>
<p>Handles structure changes without breaking</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>8.1.2 Time to First Data (7 points)</h4>
<p>Speed of initial data connection and preparation</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<div class="bua-component-analysis">
<h4>8.1.3 Technical Depth (6 points)</h4>
<p>Advanced capabilities available when needed</p>
<div class="scoring-criteria">
<h5>Scoring Criteria:</h5>
<ul><li>Specific criteria for this component</li></ul>
</div>
<div class="platform-scores">
<h5>Platform Performance:</h5>
<table class="component-scores-table">
<thead>
<tr>
<th>Platform</th>
<th>Score</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Domo</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td>Score based on component</td>
<td>Specific evidence</td>
</tr>
</tbody>
</table>
</div>
</div>
<h3>8.2 Competitive Analysis</h3>
<div class="dimension-competitive-analysis">
<table class="dimension-full-scores">
<thead>
<tr>
<th>Platform</th>
<th>Total Data</th>
<th>Schema Flexibility</th><th>Time to First Data</th><th>Technical Depth</th>
<th>Key Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>ThoughtSpot</td>
<td class="score-cell">14/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Domo</td>
<td class="score-cell">13/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Scoop Analytics</td>
<td class="score-cell">12/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Qlik</td>
<td class="score-cell">10/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Snowflake Cortex</td>
<td class="score-cell">10/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Zenlytic</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tableau Pulse</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Sisense</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataGPT</td>
<td class="score-cell">8/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>DataChat</td>
<td class="score-cell">7/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Power BI Copilot</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Tellius</td>
<td class="score-cell">6/20</td>
<td>X/Y</td><td>X/Y</td><td>X/Y</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
</div>
<h3>8.3 Key Insights</h3>
<div class="dimension-insights">
<ul>
<li>Key insight 1 about Data</li>
<li>Key insight 2 about Data</li>
<li>Key insight 3 about Data</li>
</ul>
</div>
</div>
</section>
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</style><section class="bua-competitor-profiles" id="competitor-profiles">
<div class="bua-container">
<h2>9. Competitor Deep Dives</h2>
<div class="competitor-profile">
<h3>9.1 ThoughtSpot</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">57</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category C</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #1 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>11/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>20/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>14/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.2 Domo</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">62</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category B</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #2 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>15/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>18/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>13/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.3 Scoop Analytics</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">82</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category A</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #3 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>18/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>18/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>18/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>16/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>12/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.4 Qlik</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">47</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category C</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #4 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>10/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>4/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>15/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>10/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.5 Snowflake Cortex</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">26</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category D</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #5 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>4/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>10/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.6 Zenlytic</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">42</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category C</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #6 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>10/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>4/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>12/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.7 Tableau Pulse</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">37</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category D</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #7 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>7/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>4/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>10/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.8 Sisense</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">28</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category D</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #8 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>4/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.9 DataGPT</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">22</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category D</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #9 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>4/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>8/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.10 DataChat</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">17</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category E</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #10 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>0/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>7/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.11 Power BI Copilot</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">32</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category D</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #11 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>7/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>7/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
<div class="competitor-profile">
<h3>9.12 Tellius</h3>
<div class="profile-header">
<div class="profile-score">
<div class="score-circle">
<span class="score-number">22</span>
<span class="score-label">BUA Score</span>
</div>
<div class="category-label">Category D</div>
</div>
<div class="profile-summary">
<p><strong>Rank:</strong> #12 of 12</p>
<p><strong>Best Dimension:</strong> Best dimension name</p>
<p><strong>Weakest Dimension:</strong> Weakest dimension name</p>
<p><strong>Market Position:</strong> Market position description</p>
</div>
</div>
<h4>Dimension Breakdown</h4>
<table class="profile-dimensions">
<thead>
<tr>
<th>Dimension</th>
<th>Score</th>
<th>Components</th>
<th>Evidence</th>
</tr>
</thead>
<tbody>
<tr>
<td>Autonomy</td>
<td>4/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Flow</td>
<td>0/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Understanding</td>
<td>10/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Presentation</td>
<td>2/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
<tr>
<td>Data</td>
<td>6/20</td>
<td>Component scores</td>
<td>Evidence summary</td>
</tr>
</tbody>
</table>
<div class="profile-analysis">
<div class="strengths-weaknesses">
<div class="strengths">
<h4>Key Strengths</h4>
<ul>
<li>Strength 1</li><li>Strength 2</li>
</ul>
</div>
<div class="weaknesses">
<h4>Key Limitations</h4>
<ul>
<li>Weakness 1</li><li>Weakness 2</li>
</ul>
</div>
</div>
<div class="use-cases">
<h4>Best Use Cases</h4>
<ul><li>Use case 1</li><li>Use case 2</li></ul>
</div>
<div class="avoid-when">
<h4>Avoid When</h4>
<ul><li>Scenario 1</li><li>Scenario 2</li></ul>
</div>
<div class="implementation-notes">
<h4>Implementation Considerations</h4>
<p>Implementation considerations for this platform</p>
</div>
</div>
</div>
</div>
</section><section class="bua-methodology" id="methodology">
<div class="bua-container">
<h2>10. Research Methodology</h2>
<h3>10.1 Data Collection Process</h3>
<p>This research employed a systematic, multi-source approach to ensure comprehensive and objective evaluation:</p>
<div class="methodology-steps">
<div class="method-step">
<h4>Step 1: Platform Selection</h4>
<p>Identified 12 platforms based on:</p>
<ul>
<li>Market presence and customer adoption</li>
<li>Claims of self-service or business user capabilities</li>
<li>Representation across different market segments</li>
<li>Availability of documentation and evidence</li>
</ul>
</div>
<div class="method-step">
<h4>Step 2: Evidence Gathering</h4>
<p>Collected data from multiple sources for each platform:</p>
<ul>
<li><strong>Primary Sources:</strong> Official documentation, architectural guides, API references</li>
<li><strong>Customer Reviews:</strong> G2, Gartner Peer Insights, TrustRadius (500+ reviews analyzed)</li>
<li><strong>Community Feedback:</strong> Reddit, Stack Overflow, vendor forums</li>
<li><strong>Hands-on Testing:</strong> Free trials and demos where available</li>
</ul>
</div>
<div class="method-step">
<h4>Step 3: Component Scoring</h4>
<p>Applied consistent scoring rubric across all platforms:</p>
<ul>
<li>Each component scored based on specific, measurable criteria</li>
<li>Multiple evidence sources required for each score</li>
<li>Conservative scoring when evidence conflicted</li>
<li>Documentation of all evidence for transparency</li>
</ul>
</div>
<div class="method-step">
<h4>Step 4: Validation</h4>
<p>Cross-validated scores through:</p>
<ul>
<li>Comparison with customer implementation timelines</li>
<li>Verification against public case studies</li>
<li>Consistency checks across similar platforms</li>
<li>Review of vendor responses where available</li>
</ul>
</div>
</div>
<h3>10.2 Scoring Framework Evolution</h3>
<p>The BUA Framework evolved through iterative refinement:</p>
<div class="framework-evolution">
<div class="evolution-phase">
<h4>Version 1.0: Initial Framework</h4>
<p>Started with 3 dimensions and 9 components based on common pain points</p>
</div>
<div class="evolution-phase">
<h4>Version 1.5: Expansion</h4>
<p>Added Flow and Data dimensions after identifying workflow integration and data handling as critical factors</p>
</div>
<div class="evolution-phase">
<h4>Version 2.0: Current Framework</h4>
<p>Refined to 5 dimensions and 15+ components with evidence-based scoring requirements</p>
<p>Added new components like "Time to First Insight" based on implementation analysis</p>
</div>
</div>
<h3>10.3 Limitations and Disclaimers</h3>
<div class="limitations">
<h4>Research Limitations</h4>
<ul>
<li><strong>Point-in-time assessment:</strong> Scores reflect capabilities as of September 2025</li>
<li><strong>Evidence availability:</strong> Some platforms provide more public information than others</li>
<li><strong>Use case variation:</strong> Scores reflect general business user needs, specific requirements may vary</li>
<li><strong>Vendor evolution:</strong> Platforms continuously evolve; scores may change with new releases</li>
</ul>
<h4>Scoring Disclaimers</h4>
<ul>
<li>Scores based on documented evidence, not vendor claims</li>
<li>Conservative scoring applied when evidence was ambiguous</li>
<li>No vendor sponsorship or influence on scores</li>
<li>Framework designed for business user perspective, not IT evaluation</li>
</ul>
</div>
</div>
</section>
