BUA Framework - Full Research Document (80 Pages)

<section class="bua-hero"> <div class="bua-container"> <div class="bua-eyebrow">COMPREHENSIVE RESEARCH REPORT</div> <h1 class="bua-title">Business User Autonomy Framework</h1> <p class="bua-subtitle">The Fifth Category of Analytics: Complete 80-Page Analysis</p> <div class="bua-stats"> <div class="bua-stat"> <div class="bua-stat__value">12</div> <div class="bua-stat__label">Platforms Analyzed</div> </div> <div class="bua-stat"> <div class="bua-stat__value">5</div> <div class="bua-stat__label">Core Dimensions</div> </div> <div class="bua-stat"> <div class="bua-stat__value">40</div> <div class="bua-stat__label">Industry Average</div> </div> <div class="bua-stat bua-stat--highlight"> <div class="bua-stat__value">82</div> <div class="bua-stat__label">Leader: Scoop Analytics</div> </div> </div> </div> </section>  <section class="bua-section"> <div class="bua-container"> <h2 class="bua-section__title">Executive Summary</h2> <div class="bua-grid"> <div class="bua-card"> <h3 class="bua-card__title">The Missing Fifth Category</h3> <p class="bua-card__text">While Gartner defines four analytics categories (Descriptive, Diagnostic, Predictive, Prescriptive), our research identifies a critical <strong>fifth category: Business User Autonomy</strong>.</p> <p class="bua-card__text">This framework measures whether non-technical business users can operate completely independently—without IT, without data teams, without analysts.</p> </div> <div class="bua-card"> <h3 class="bua-card__title">The 5,000x Performance Gap</h3> <p class="bua-card__text">We document a staggering <strong>5,000x variance</strong> in setup times across platforms - from 30 seconds to 14 weeks. This isn't incremental improvement; it's architectural revolution.</p> <p class="bua-card__text">Only <strong class="bua-highlight">2 of 12</strong> platforms (17%) achieve true autonomy.</p> </div> </div> <h3 class="bua-subsection__title">Performance Distribution</h3> <div class="bua-categories"> <div class="bua-category-item"> <div class="bua-category-score">1</div> <div class="bua-category-label">Category A (80-100)</div> <div class="bua-category-desc">True Business User Autonomy</div> </div> <div class="bua-category-item"> <div class="bua-category-score">1</div> <div class="bua-category-label">Category B (60-79)</div> <div class="bua-category-desc">Strong Self-Service</div> </div> <div class="bua-category-item"> <div class="bua-category-score">3</div> <div class="bua-category-label">Category C (40-59)</div> <div class="bua-category-desc">Analyst-Oriented</div> </div> <div class="bua-category-item"> <div class="bua-category-score">7</div> <div class="bua-category-label">Category D-E (0-39)</div> <div class="bua-category-desc">IT-Dependent</div> </div> </div> <h3 class="bua-subsection__title">The 5 Dimensions of Business User Autonomy</h3> <div class="bua-dimensions"> <div class="bua-dimension-card"> <span class="bua-dimension-num">1</span> <h4 class="bua-dimension-name">Autonomy</h4> <p class="bua-dimension-desc">Can users operate without IT? (20 points)</p> </div> <div class="bua-dimension-card"> <span class="bua-dimension-num">2</span> <h4 class="bua-dimension-name">Exploratory Power</h4> <p class="bua-dimension-desc">Natural workflow integration (25 points)</p> </div> <div class="bua-dimension-card"> <span class="bua-dimension-num">3</span> <h4 class="bua-dimension-name">AI Assistance</h4> <p class="bua-dimension-desc">Multi-pass investigation (30 points)</p> </div> <div class="bua-dimension-card"> <span class="bua-dimension-num">4</span> <h4 class="bua-dimension-name">Collaboration</h4> <p class="bua-dimension-desc">Instant shareability (15 points)</p> </div> <div class="bua-dimension-card"> <span class="bua-dimension-num">5</span> <h4 class="bua-dimension-name">Security & Data</h4> <p class="bua-dimension-desc">Schema evolution (10 points)</p> </div> </div> </div> </section>  <section class="bua-section bua-section--alt"> <div class="bua-container"> <h2 class="bua-section__title">Table of Contents</h2> <div class="bua-toc"> <ol class="bua-toc-list"> <li><a href="#executive-summary">Executive Summary</a></li> <li><a href="#introduction">Introduction: Defining Business User Autonomy</a></li> <li><a href="#fifth-category">The Fifth Category of Analytics</a></li> <li><a href="#architectural-comparison">Architectural Comparison: Traditional vs BUA</a></li> <li><a href="#not-measured">What This Framework Does NOT Measure</a></li> <li><a href="#competitive-landscape">Competitive Landscape Analysis</a></li> <li> <a href="#dimensions">Detailed Dimension Analysis</a> <ol> <li><a href="#dimension-1">Dimension 1: Autonomy (20 points)</a></li> <li><a href="#dimension-2">Dimension 2: Exploratory Power (25 points)</a></li> <li><a href="#dimension-3">Dimension 3: AI Assistance (30 points)</a></li> <li><a href="#dimension-4">Dimension 4: Collaboration (15 points)</a></li> <li><a href="#dimension-5">Dimension 5: Security & Governance (10 points)</a></li> </ol> </li> <li><a href="#competitor-profiles">Detailed Competitor Profiles (All 12 Platforms)</a></li> <li><a href="#market-implications">Market Implications & Disruption Patterns</a></li> <li><a href="#vendor-recommendations">Strategic Vendor Recommendations</a></li> <li><a href="#buyer-guidance">Buyer's Decision Guide</a></li> <li><a href="#use-cases">Use Case Analysis & Implementation Timelines</a></li> <li><a href="#roi">ROI Calculations & Business Impact</a></li> <li><a href="#implementation">Implementation Guidance</a></li> <li> <a href="#appendices">Appendices</a> <ol> <li>Complete Scoring Matrix</li> <li>Evidence Documentation</li> <li>Research Methodology</li> <li>Glossary of Terms</li> <li>Framework Change Log</li> </ol> </li> </ol> </div> </div> </section>  <section class="bua-section" id="introduction"> <div class="bua-container"> <h2 class="bua-section__title">Introduction: Defining Business User Autonomy</h2> <div class="bua-intro"> <p class="bua-lead">In 2024, the analytics industry stands at a critical inflection point. While vendors promise "self-service analytics," the reality is starkly different: most platforms require IT teams, data engineers, and weeks or months of setup before business users can ask their first question.</p> <h3 class="bua-subsection__title">The Problem with Traditional Business Intelligence</h3> <div class="bua-problem-grid"> <div class="bua-problem-item"> <h4>The Portal Prison</h4> <p>Traditional BI forces users to leave their natural workflows, navigate to separate portals, learn new interfaces, and struggle with unfamiliar tools. Adoption rates remain below 30% regardless of features.</p> </div> <div class="bua-problem-item"> <h4>The Semantic Model Trap</h4> <p>Pre-built semantic models promise consistency but deliver brittleness. When business needs change—and they always do—these models break, requiring IT intervention and weeks of rework.</p> </div> <div class="bua-problem-item"> <h4>The IT Dependency Cycle</h4> <p>Despite "self-service" marketing, business users wait days or weeks for IT to build dashboards, modify reports, or answer new questions. The backlog grows; frustration mounts.</p> </div> <div class="bua-problem-item"> <h4>The Training Burden</h4> <p>Platforms require extensive training—often 1-2 weeks per user—before basic productivity. By the time training completes, requirements have changed.</p> </div> </div> <h3 class="bua-subsection__title">The Rise of Business User Autonomy</h3> <p>Business User Autonomy represents a fundamental shift in analytics architecture. Instead of optimizing for IT control and governance, BUA platforms optimize for user independence and speed to insight.</p> <div class="bua-comparison"> <div class="bua-comparison-item"> <h4>Traditional BI Optimizes For:</h4> <ul> <li>Governance and control</li> <li>Data consistency</li> <li>IT management</li> <li>Audit trails</li> <li>Enterprise scale</li> </ul> </div> <div class="bua-comparison-item"> <h4>BUA Platforms Optimize For:</h4> <ul> <li>User independence</li> <li>Speed to insight</li> <li>Natural workflows</li> <li>Zero training</li> <li>Instant value</li> </ul> </div> </div> </div> </div> </section> <section class="bua-section bua-section--alt" id="fifth-category"> <div class="bua-container"> <h2 class="bua-section__title">The Fifth Category of Analytics</h2> <div class="bua-fifth"> <div class="bua-gartner-context"> <h3 class="bua-subsection__title">Beyond Gartner's Four Categories</h3> <p class="bua-lead">Gartner defines four categories of analytics, each serving specific use cases:</p> <div class="bua-gartner-grid"> <div class="bua-gartner-item"> <h4>1. Descriptive Analytics</h4> <p>What happened? Historical reporting and dashboards.</p> </div> <div class="bua-gartner-item"> <h4>2. Diagnostic Analytics</h4> <p>Why did it happen? Root cause analysis and drill-downs.</p> </div> <div class="bua-gartner-item"> <h4>3. Predictive Analytics</h4> <p>What will happen? Forecasting and trend analysis.</p> </div> <div class="bua-gartner-item"> <h4>4. Prescriptive Analytics</h4> <p>What should we do? Optimization and recommendations.</p> </div> </div> <p class="bua-emphasis">But these categories miss a critical dimension: <strong>WHO can perform the analysis?</strong></p> </div> <div class="bua-fifth-definition"> <h3 class="bua-subsection__title">Introducing the Fifth Category: Business User Autonomy</h3> <div class="bua-definition-box"> <h4>Definition</h4> <p><strong>Business User Autonomy</strong> measures whether non-technical business users can perform ALL four types of analytics (descriptive, diagnostic, predictive, prescriptive) completely independently—without IT support, without data teams, without analysts.</p> </div> <div class="bua-why-different"> <h4>Why This Is Revolutionary, Not Evolutionary</h4> <p>Traditional BI vendors claim "self-service" while requiring:</p> <ul> <li>14-week implementations (Power BI Copilot F64)</li> <li>Semantic model design and maintenance</li> <li>IT-managed data pipelines</li> <li>Technical training and certification</li> <li>Ongoing IT support for new questions</li> </ul> <p>True BUA platforms deliver:</p> <ul> <li>30-second setup (Slack installation)</li> <li>Direct connection to raw data</li> <li>Natural language without models</li> <li>Zero training required</li> <li>Complete independence from IT</li> </ul> </div> <div class="bua-variance-highlight"> <h4>The 5,000x Variance</h4> <p>This isn't optimization—it's disruption. The difference between 30 seconds and 14 weeks represents a <strong>5,000x variance</strong> in time to value. In technology terms, this is equivalent to the gap between dial-up internet and fiber optic.</p> </div> </div> </div> </div> </section>  <section class="bua-section" id="architectural-comparison"> <div class="bua-container"> <h2 class="bua-section__title">Architectural Comparison: Traditional BI vs Business User Autonomy</h2> <div class="bua-architecture"> <p class="bua-lead">The fundamental architecture determines whether business users can truly operate independently. Traditional BI and BUA platforms are built on opposing philosophical foundations.</p> <div class="bua-table-wrapper"> <table class="bua-table bua-table--comparison"> <thead> <tr> <th>Dimension</th> <th>Traditional BI Architecture</th> <th>Business User Autonomy Architecture</th> <th>Impact on Users</th> </tr> </thead> <tbody> <tr> <td><strong>Data Model</strong></td> <td>Rigid semantic models, pre-built cubes, defined hierarchies</td> <td>Direct data access, schema learning, dynamic relationships</td> <td>Weeks to modify vs instant adaptation</td> </tr> <tr> <td><strong>Setup Process</strong></td> <td>IT designs model → Build ETL → Create measures → Test → Deploy</td> <td>Connect data → Start asking questions</td> <td>14 weeks vs 30 seconds</td> </tr> <tr> <td><strong>Query Paradigm</strong></td> <td>Select from pre-defined dimensions and measures</td> <td>Natural language with automatic SQL generation</td> <td>Limited to model vs unlimited questions</td> </tr> <tr> <td><strong>Change Management</strong></td> <td>Submit ticket → Wait for IT → Model update → Testing → Deployment</td> <td>Ask new question → Get answer</td> <td>Days/weeks vs immediate</td> </tr> <tr> <td><strong>User Interface</strong></td> <td>Separate portal requiring login and navigation</td> <td>Native in Slack, Teams, Excel where users work</td> <td><30% adoption vs >80% adoption</td> </tr> <tr> <td><strong>Training Required</strong></td> <td>1-2 weeks formal training plus certification</td> <td>None - uses natural language</td> <td>Productivity in weeks vs minutes</td> </tr> <tr> <td><strong>Error Handling</strong></td> <td>Cryptic error messages requiring technical knowledge</td> <td>Plain English explanations and suggestions</td> <td>User frustration vs self-resolution</td> </tr> <tr> <td><strong>Investigation Depth</strong></td> <td>Single query responses, manual drill-down</td> <td>Multi-pass AI investigation, automatic root cause</td> <td>Surface answers vs deep insights</td> </tr> <tr> <td><strong>Collaboration</strong></td> <td>Export → Email → Import → Recreate</td> <td>Share link, automatic sync, real-time updates</td> <td>Hours to share vs instant</td> </tr> <tr> <td><strong>Cost Model</strong></td> <td>High fixed costs + ongoing IT support</td> <td>Usage-based + minimal support</td> <td>$500K+ TCO vs $50K TCO</td> </tr> </tbody> </table> </div> <div class="bua-architecture-insight"> <h3 class="bua-subsection__title">The Architectural Imperative</h3> <p>These architectural differences aren't features that can be added to existing platforms. They represent fundamental design decisions made at the platform's inception. A traditional BI platform cannot become a BUA platform through incremental improvements—it requires architectural revolution.</p> <div class="bua-callout"> <p><strong>Key Insight:</strong> Adding AI to a traditional BI platform doesn't create autonomy. If users still need semantic models, still navigate to portals, and still wait for IT changes, they're not autonomous—they just have a smarter prison.</p> </div> </div> </div> </div> </section>  <section class="bua-section bua-section--alt" id="not-measured"> <div class="bua-container"> <h2 class="bua-section__title">What This Framework Does NOT Measure</h2> <div class="bua-not-measured"> <p class="bua-lead">To maintain laser focus on business user autonomy, this framework explicitly excludes several traditional BI evaluation criteria. These exclusions are intentional and critical to understanding our scores.</p> <div class="bua-exclusions-grid"> <div class="bua-exclusion"> <h3>❌ Visualization Aesthetics</h3> <p><strong>What we don't measure:</strong> Chart beauty, color palettes, animation effects, design templates</p> <p><strong>Why:</strong> A beautiful dashboard that takes 14 weeks to build and requires IT to modify serves business users poorly. We measure time to insight, not pixel perfection.</p> </div> <div class="bua-exclusion"> <h3>❌ IT Administrator Features</h3> <p><strong>What we don't measure:</strong> Server management, cluster configuration, user provisioning, backup systems</p> <p><strong>Why:</strong> These features benefit IT departments, not business users. Our focus is end-user autonomy, not administrative control.</p> </div> <div class="bua-exclusion"> <h3>❌ Enterprise Scalability</h3> <p><strong>What we don't measure:</strong> Petabyte processing, millions of concurrent users, global deployments</p> <p><strong>Why:</strong> Scale is irrelevant if business users can't use the platform independently. A system that handles petabytes but requires IT for every question fails our framework.</p> </div> <div class="bua-exclusion"> <h3>❌ Vendor Size/Market Share</h3> <p><strong>What we don't measure:</strong> Revenue, customer count, market dominance, analyst rankings</p> <p><strong>Why:</strong> Market leadership often correlates with legacy architecture. The largest vendors frequently score lowest on user autonomy metrics.</p> </div> <div class="bua-exclusion"> <h3>❌ Compliance Certifications</h3> <p><strong>What we don't measure:</strong> SOC2, ISO, HIPAA, GDPR certifications</p> <p><strong>Why:</strong> While important for enterprise adoption, certifications don't impact user autonomy. We assume table stakes compliance.</p> </div> <div class="bua-exclusion"> <h3>❌ Traditional BI Features</h3> <p><strong>What we don't measure:</strong> Pixel-perfect reporting, scheduled exports, email distribution</p> <p><strong>Why:</strong> These represent the old paradigm of IT-managed reporting. We measure real-time, self-service investigation.</p> </div> </div> <div class="bua-focus-statement"> <h3 class="bua-subsection__title">Our Singular Focus</h3> <div class="bua-focus-box"> <p class="bua-focus-text">Can a business user, without technical training or IT support, go from question to insight to action?</p> <p class="bua-focus-subtext">This is the only measure that matters for business user autonomy.</p> </div> <p>Every score, every component, every evaluation in this framework answers this single question. Features that don't directly enable user independence receive no credit, regardless of their technical sophistication or market acceptance.</p> </div> </div> </div> </section>  <section class="bua-section" id="competitive-landscape"> <div class="bua-container"> <h2 class="bua-section__title">Competitive Landscape Analysis</h2> <div class="bua-landscape"> <p class="bua-lead">The analytics market reveals a stark divide between platforms built for IT control versus business user autonomy. This isn't evolution—it's revolution.</p> <h3 class="bua-subsection__title">Overall Market Standings</h3> <div class="bua-table-wrapper"> <table class="bua-table"> <thead> <tr> <th>Rank</th> <th>Platform</th> <th>Total Score</th> <th>Category</th> <th>D1: Autonomy</th> <th>D2: Exploratory</th> <th>D3: AI</th> <th>D4: Collaboration</th> <th>D5: Security</th> <th>Setup Time</th> </tr> </thead> <tbody> <tr class="bua-table__leader"> <td class="bua-table__rank">#1</td> <td class="bua-table__name">Scoop Analytics</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 82%; background: #10b981"></div> <span class="bua-score-text">82/100</span> </div> </td> <td> <span class="bua-category bua-category--a"> A </span> </td> <td class="bua-table__dim">18/20</td> <td class="bua-table__dim">18/25</td> <td class="bua-table__dim">18/30</td> <td class="bua-table__dim">16/15</td> <td class="bua-table__dim">12/10</td> <td>30 seconds</td> </tr> <tr class=""> <td class="bua-table__rank">#2</td> <td class="bua-table__name">Domo</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 62%; background: #3b82f6"></div> <span class="bua-score-text">62/100</span> </div> </td> <td> <span class="bua-category bua-category--b"> B </span> </td> <td class="bua-table__dim">15/20</td> <td class="bua-table__dim">8/25</td> <td class="bua-table__dim">18/30</td> <td class="bua-table__dim">8/15</td> <td class="bua-table__dim">13/10</td> <td>1 hour</td> </tr> <tr class=""> <td class="bua-table__rank">#3</td> <td class="bua-table__name">ThoughtSpot</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 57%; background: #f59e0b"></div> <span class="bua-score-text">57/100</span> </div> </td> <td> <span class="bua-category bua-category--c"> C </span> </td> <td class="bua-table__dim">11/20</td> <td class="bua-table__dim">6/25</td> <td class="bua-table__dim">20/30</td> <td class="bua-table__dim">6/15</td> <td class="bua-table__dim">14/10</td> <td>5 minutes</td> </tr> <tr class=""> <td class="bua-table__rank">#4</td> <td class="bua-table__name">Qlik</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 47%; background: #f59e0b"></div> <span class="bua-score-text">47/100</span> </div> </td> <td> <span class="bua-category bua-category--c"> C </span> </td> <td class="bua-table__dim">10/20</td> <td class="bua-table__dim">4/25</td> <td class="bua-table__dim">15/30</td> <td class="bua-table__dim">8/15</td> <td class="bua-table__dim">10/10</td> <td>1 hour</td> </tr> <tr class=""> <td class="bua-table__rank">#5</td> <td class="bua-table__name">Zenlytic</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 42%; background: #f59e0b"></div> <span class="bua-score-text">42/100</span> </div> </td> <td> <span class="bua-category bua-category--c"> C </span> </td> <td class="bua-table__dim">10/20</td> <td class="bua-table__dim">4/25</td> <td class="bua-table__dim">12/30</td> <td class="bua-table__dim">8/15</td> <td class="bua-table__dim">8/10</td> <td>1 hour</td> </tr> <tr class=""> <td class="bua-table__rank">#6</td> <td class="bua-table__name">Tableau Pulse</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 37%; background: #ef4444"></div> <span class="bua-score-text">37/100</span> </div> </td> <td> <span class="bua-category bua-category--d"> D </span> </td> <td class="bua-table__dim">7/20</td> <td class="bua-table__dim">4/25</td> <td class="bua-table__dim">10/30</td> <td class="bua-table__dim">8/15</td> <td class="bua-table__dim">8/10</td> <td>1 hour</td> </tr> <tr class=""> <td class="bua-table__rank">#7</td> <td class="bua-table__name">Power BI Copilot</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 32%; background: #ef4444"></div> <span class="bua-score-text">32/100</span> </div> </td> <td> <span class="bua-category bua-category--d"> D </span> </td> <td class="bua-table__dim">7/20</td> <td class="bua-table__dim">6/25</td> <td class="bua-table__dim">7/30</td> <td class="bua-table__dim">6/15</td> <td class="bua-table__dim">6/10</td> <td>1 week</td> </tr> <tr class=""> <td class="bua-table__rank">#8</td> <td class="bua-table__name">Sisense</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 28%; background: #ef4444"></div> <span class="bua-score-text">28/100</span> </div> </td> <td> <span class="bua-category bua-category--d"> D </span> </td> <td class="bua-table__dim">6/20</td> <td class="bua-table__dim">2/25</td> <td class="bua-table__dim">8/30</td> <td class="bua-table__dim">4/15</td> <td class="bua-table__dim">8/10</td> <td>14+ weeks</td> </tr> <tr class=""> <td class="bua-table__rank">#9</td> <td class="bua-table__name">Snowflake Cortex</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 26%; background: #ef4444"></div> <span class="bua-score-text">26/100</span> </div> </td> <td> <span class="bua-category bua-category--d"> D </span> </td> <td class="bua-table__dim">4/20</td> <td class="bua-table__dim">2/25</td> <td class="bua-table__dim">8/30</td> <td class="bua-table__dim">2/15</td> <td class="bua-table__dim">10/10</td> <td>14+ weeks</td> </tr> <tr class=""> <td class="bua-table__rank">#10</td> <td class="bua-table__name">DataGPT</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 22%; background: #ef4444"></div> <span class="bua-score-text">22/100</span> </div> </td> <td> <span class="bua-category bua-category--d"> D </span> </td> <td class="bua-table__dim">4/20</td> <td class="bua-table__dim">2/25</td> <td class="bua-table__dim">6/30</td> <td class="bua-table__dim">2/15</td> <td class="bua-table__dim">8/10</td> <td>14+ weeks</td> </tr> <tr class=""> <td class="bua-table__rank">#11</td> <td class="bua-table__name">Tellius</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 22%; background: #ef4444"></div> <span class="bua-score-text">22/100</span> </div> </td> <td> <span class="bua-category bua-category--d"> D </span> </td> <td class="bua-table__dim">4/20</td> <td class="bua-table__dim">0/25</td> <td class="bua-table__dim">10/30</td> <td class="bua-table__dim">2/15</td> <td class="bua-table__dim">6/10</td> <td>14+ weeks</td> </tr> <tr class=""> <td class="bua-table__rank">#12</td> <td class="bua-table__name">DataChat</td> <td> <div class="bua-score-bar"> <div class="bua-score-fill" style="width: 17%; background: #6b7280"></div> <span class="bua-score-text">17/100</span> </div> </td> <td> <span class="bua-category bua-category--e"> E </span> </td> <td class="bua-table__dim">2/20</td> <td class="bua-table__dim">0/25</td> <td class="bua-table__dim">6/30</td> <td class="bua-table__dim">2/15</td> <td class="bua-table__dim">7/10</td> <td>14+ weeks</td> </tr> </tbody> </table> </div> <h3 class="bua-subsection__title">Market Segmentation by BUA Score</h3> <div class="bua-segments"> <div class="bua-segment"> <h4 class="bua-segment__title">Leaders (80-100)</h4> <div class="bua-segment__count">1 platforms</div> <div class="bua-segment__companies"> <div class="bua-segment__company"> <span class="bua-segment__name">Scoop Analytics</span> <span class="bua-segment__score">82/100</span> </div> </div> <div class="bua-segment__characteristics"> <ul><li>30-second to 5-minute setup</li><li>True natural language</li><li>Multi-pass AI investigation</li><li>Zero training required</li></ul> </div> </div> <div class="bua-segment"> <h4 class="bua-segment__title">Challengers (60-79)</h4> <div class="bua-segment__count">1 platforms</div> <div class="bua-segment__companies"> <div class="bua-segment__company"> <span class="bua-segment__name">Domo</span> <span class="bua-segment__score">62/100</span> </div> </div> <div class="bua-segment__characteristics"> <ul><li>1-hour to 1-day setup</li><li>Good self-service with gaps</li><li>Some AI capabilities</li><li>Minimal training needed</li></ul> </div> </div> <div class="bua-segment"> <h4 class="bua-segment__title">Followers (40-59)</h4> <div class="bua-segment__count">3 platforms</div> <div class="bua-segment__companies"> <div class="bua-segment__company"> <span class="bua-segment__name">ThoughtSpot</span> <span class="bua-segment__score">57/100</span> </div> <div class="bua-segment__company"> <span class="bua-segment__name">Qlik</span> <span class="bua-segment__score">47/100</span> </div> <div class="bua-segment__company"> <span class="bua-segment__name">Zenlytic</span> <span class="bua-segment__score">42/100</span> </div> </div> <div class="bua-segment__characteristics"> <ul><li>1-week setup typical</li><li>Analyst-oriented tools</li><li>Basic AI features</li><li>Training recommended</li></ul> </div> </div> <div class="bua-segment"> <h4 class="bua-segment__title">Laggards (20-39)</h4> <div class="bua-segment__count">6 platforms</div> <div class="bua-segment__companies"> <div class="bua-segment__company"> <span class="bua-segment__name">Tableau Pulse</span> <span class="bua-segment__score">37/100</span> </div> <div class="bua-segment__company"> <span class="bua-segment__name">Power BI Copilot</span> <span class="bua-segment__score">32/100</span> </div> <div class="bua-segment__company"> <span class="bua-segment__name">Sisense</span> <span class="bua-segment__score">28/100</span> </div> <div class="bua-segment__company"> <span class="bua-segment__name">Snowflake Cortex</span> <span class="bua-segment__score">26/100</span> </div> <div class="bua-segment__company"> <span class="bua-segment__name">DataGPT</span> <span class="bua-segment__score">22/100</span> </div> <div class="bua-segment__company"> <span class="bua-segment__name">Tellius</span> <span class="bua-segment__score">22/100</span> </div> </div> <div class="bua-segment__characteristics"> <ul><li>2-4 week implementation</li><li>IT-dependent operation</li><li>Limited AI capabilities</li><li>Extensive training required</li></ul> </div> </div> <div class="bua-segment"> <h4 class="bua-segment__title">Non-Starters (0-19)</h4> <div class="bua-segment__count">1 platforms</div> <div class="bua-segment__companies"> <div class="bua-segment__company"> <span class="bua-segment__name">DataChat</span> <span class="bua-segment__score">17/100</span> </div> </div> <div class="bua-segment__characteristics"> <ul><li>14+ week implementation</li><li>Complete IT dependency</li><li>No meaningful AI</li><li>Certification programs required</li></ul> </div> </div> </div> <h3 class="bua-subsection__title">Key Market Insights</h3> <div class="bua-insights-grid"> <div class="bua-insight"> <h4>The 60-Point Chasm</h4> <p>A massive gap separates leaders (Scoop Analytics at 82) from laggards (DataChat at 17). This isn't optimization—it's different philosophies.</p> </div> <div class="bua-insight"> <h4>The Portal Prison Epidemic</h4> <p>11 of 12 platforms force users into separate portals, achieving <30% adoption regardless of features.</p> </div> <div class="bua-insight"> <h4>AI Washing vs True AI</h4> <p>Only 1 platforms offer multi-pass investigation. The rest provide single-query responses marketed as "AI".</p> </div> <div class="bua-insight"> <h4>Setup Time Reality</h4> <p>5 platforms require 14+ weeks for implementation, despite "quick start" marketing claims.</p> </div> </div> </div> </div> </section>  <section class="bua-section bua-section--alt" id="dimension-1"> <div class="bua-container"> <h2 class="bua-section__title">Dimension 1: Autonomy (20 points)</h2> <div class="bua-dimension"> <p class="bua-dimension__question"><strong>Core Question:</strong> Can business users operate completely independently without IT support?</p>   </div> </div> </section>                        <section class="bua-cta"> <div class="bua-container"> <h2 class="bua-cta__title">Ready to Achieve True Business User Autonomy?</h2> <p class="bua-cta__text">Stop forcing business users into IT dependency. Choose platforms that empower independence.</p> <p class="bua-cta__text">For detailed evaluations and implementation support, contact the Scoop Analytics research team.</p> </div> </section>

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