What this cycle shows
Net sales grew year over year at nine of the twelve stores while transactions fell at eight, so district growth is coming from ticket, not trips. District net sales rose 2.4% to $4.37M on 2.5% fewer transactions, because avg ticket rose 5.0% to $42.23. The second shared pattern sits on the Footwear wall: all five stores flagged for review sit below the 56% Footwear sell-through median, and the lowest, Store 2053 at 41%, is carrying 158 days of Footwear on hand. Those two patterns meet on the floor. Fewer shoppers come in, and the ones who do find an aged wall. Attention goes first to 2053, last of 12 on both transactions and sell-through, then to 2619 and 2847, where Footwear sell-through is 47% and 49%. The remaining stores are healthy enough that a Footwear wall check on the next visit will do more than a scheduled review.
How the stores compare
How each store compares with the other stores
| Store | Net sales YoY | Transactions YoY | Avg ticket | Conversion | Footwear sell-through | Loyalty share |
|---|---|---|---|---|---|---|
| 2053 | −8.4% | −11.2% | $43.10 | 20.0% | 41% | 24.6% |
| 2114 | −1.9% | −6.8% | $41.60 | 19.8% | 55% | 23.1% |
| 2619 | −2.7% | −6.1% | $40.90 | 20.3% | 47% | 22.4% |
| 3071 | +1.2% | −4.6% | $44.30 | 21.4% | 52% | 25.8% |
| 2847 | +2.1% | −3.9% | $42.20 | 22.0% | 49% | 21.7% |
| 2501 | +3.8% | −1.2% | $42.80 | 23.5% | 58% | 26.3% |
| 2445 | +2.9% | −2.4% | $41.30 | 22.8% | 54% | 23.9% |
| 2803 | +4.1% | −0.8% | $40.40 | 24.1% | 57% | 24.2% |
| 2732 | +5.6% | +1.1% | $42.60 | 25.2% | 61% | 27.1% |
| 2966 | +4.4% | +0.6% | $39.80 | 24.6% | 60% | 22.9% |
| 2388 | +6.2% | +0.9% | $41.90 | 25.9% | 59% | 25.1% |
| 2178 | +8.9% | +2.7% | $45.20 | 27.3% | 66% | 28.4% |
One line on every store
- 2053SevereTransactions fell 11.2%, last of 12, and Footwear sell-through is 41%, lowest in SE2. Top priority.
- 2114ModerateThe Hardlines action is working: transactions improved from −9.1% to −6.8%. Net sales are still down 1.9%.
- 2619ModerateNet sales fell 2.7% and Footwear sell-through is 47%, second lowest. Run the aged stock walk.
- 3071ModerateSales grew 1.2% on ticket alone. Transactions fell 4.6% and conversion is 21.4%, below the median.
- 2847ModerateTransactions fell 3.9% and Footwear sell-through is 49%. The wall reset applies here too.
- 2501WatchSales up 3.8% with transactions down 1.2%. Conversion of 23.5% is holding.
- 2445WatchSales up 2.9% on 2.4% fewer transactions. Footwear at 54% is worth a look on the next visit.
- 2803WatchSales up 4.1% and transactions nearly flat at −0.8%. No playbook rules fired.
- 2732MildSales up 5.6% with transactions up 1.1% and sell-through at 61%.
- 2966MildSales up 4.4% and transactions up 0.6%. The lowest ticket in SE2 at $39.80 is the only soft spot.
- 2388MildSales up 6.2% and conversion of 25.9%, second best in SE2.
- 2178HealthyBest in SE2 on sales (+8.9%), trips, conversion and Footwear sell-through (66%). Worth studying how the wall is run.
Scoop runs this investigation at every location, every cycle, and writes the district report and a store report for each location. This page is a sample built on an illustrative district.