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Sample report. Stores and figures are illustrative.

Store 2053

Southeast · District SE2 · Sep 1 to 14, 2026 · Moved from Moderate to Severe this cycle
Severe

Through September 1 to 14, 2026, net sales at Store 2053 fell 8.4% YoY to $312.4K as transactions fell 11.2% to 7,248, the steepest drop of the 12 stores in SE2. Avg ticket rose 3.2% to $43.10 and kept the gap from being wider. Footwear sell-through is 41% against a 56% district median, with 158 days of Footwear on hand. Footwear sell-through is the leading opportunity for this visit.

Sales KPIs
Net sales · cycle
$312.4K
↓ −8.4% YoY
Transactions · cycle
7,248
↓ −11.2% YoY
Avg ticket · cycle
$43.10
↑ +3.2% YoY
Floor KPIs
Conversion · cycle
20.0%
↓ 11 of 12 in SE2
Units per transaction
2.4
4 of 12 in SE2
Footwear KPIs
Sell-through · cycle
41%
↓ 12 of 12 in SE2
Days on hand · Sep 14
158
↑ 12 of 12 in SE2
Measured detail

Operating detail

Rank among the 12 stores in this district · 1 is best

Traffic and conversion detail
Net salesYoY−8.4%
12 of 12
TransactionsYoY−11.2%
12 of 12
Conversioncycle20.0%
11 of 12
Avg ticketcycle$43.10
3 of 12
Loyalty shareof net sales24.6%
6 of 12
Merchandise detail
Footwear sell-throughcycle41%
12 of 12
Footwear days on handat Sep 14158
12 of 12
Inventory turnsannualized3.1x
11 of 12
Units per transactioncycle2.4
4 of 12
Gross margincycle37.9%
8 of 12
Summary

Store assessment

Store 2053 is holding ticket but losing trips: avg ticket is 3rd in SE2, while transactions rank last and conversion 11th of 12. The leading opportunity this visit is Footwear sell-through.

Performance overview

  • Trips are the store-specific gap. Transactions fell 11.2% to 7,248, last of 12 stores, while the district median fell 1.8%. This is not a shared district pattern. Transactions have run below last year for 8 straight months, from −1.6% in February to −9.4% in August.
  • Ticket is holding the sales line up. Avg ticket rose 3.2% to $43.10, 3rd in SE2, on 2.4 units per transaction. Without it, net sales would have fallen with trips, about 11%, instead of 8.4%.
  • Footwear is not turning. Sell-through is 41% against a 56% district median, lowest in SE2, with 158 days on hand. Cleats (214 days) and Boots (187) hold the oldest stock.
  • Fewer visits convert. Conversion is 20.0%, 11th of 12, against a 23.2% district median. Shoppers are coming in less often, and fewer of them leave with something.
Playbook rule fired: Footwear aging. Sell-through under 45% for 2 cycles. Store 2053 was at 43% last cycle and 41% this cycle.
Transactions are falling further behind last year, down 11.2% this cycleLast point: Sep 1 to 14 (partial month)
widening shortfall +4% 0% −4% −8% −12% Oct 25 Dec 25 Feb 26 Apr 26 Jun 26 Aug 26 −11.2%
Store 2053District median
Supports: Performance overview
Key questions

What to look at for each question

Question 1  Footwear sell-through is 41% with 158 days on hand, and Cleats sit at 214 days against a 120-day line. Walk the wall with the manager: which styles are past 120 days, and what is holding their markdown?

Cleats sit at 214 days on hand while Kids turn in 104; four of six groups are past the 120-day line
0 60 120 180 240 120-day line Cleats 214 Boots 187 Sandals 169 Court 131 Running 118 Kids 104
Supports: Performance overview
Actions · 3

Recommended for this cycle

1
Sell-through focus · High priority

Reset the Footwear wall with a weekly aged stock walkNEW

Footwear sell-through is 41%, lowest in SE2, with 158 days on hand. Cleats (214 days) and Boots (187) hold the oldest stock, and markdowns have not kept pace.

  1. 1Walk the wall with the category lead every Monday and pull anything past 120 days.
  2. 2Mark down aged styles on cadence and confirm to the district manager.
  3. 3Move the top four sell-through styles to the front table before the weekend.
Goal
Footwear sell-through toward the 56% district median
Baseline41%
→
Target56%
Review: next 2 cycles · Owner: Store manager · Due Oct 13, 2026
View only. Decisions are made by this store's own team.
2
Conversion focus · High priority

Staff the floor to the traffic peak and close more visitsNEW

Conversion is 20.0%, 11th of 12, while avg ticket ranks 3rd. Shoppers who buy are buying well; too many leave without buying.

  1. 1Move one associate from the stockroom to the floor from 4 to 7 PM on weekdays and all day Saturday.
  2. 2Have the manager on duty greet and check back with every Footwear shopper at peak.
  3. 3Read the daily conversion count at the morning huddle and name one fix.
Goal
Conversion toward the 23.2% district median
Baseline20.0%
→
Target23.2%
Review: next 2 cycles · Owner: Assistant store manager · Due Oct 13, 2026
View only. Decisions are made by this store's own team.
3
Loyalty check · Low priority

Win back lapsed loyalty members with a Footwear offerNEW

Loyalty share holds at 24.6%, 6th of 12, but loyalty member transactions fell 9.8% YoY. The aged Footwear markdowns give them a reason to return.

  1. 1Pull loyalty members with no visit in the last 60 days.
  2. 2Send them the Footwear markdown offer from the aged stock walk.
  3. 3Count redemptions at the register each week.
Goal
Loyalty member transactions YoY toward −4%
Baseline−9.8%
→
Target−4.0%
Review: next full month · Owner: Store manager with district marketing · Due Oct 27, 2026
View only. Decisions are made by this store's own team.

Scoop runs this investigation at every location, every cycle, and writes a report like this one for each store, plus the district report above it. This page is a sample built on an illustrative district.

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