SAN FRANCISCO – June 18, 2024 – Scoop Analytics, the business analytics tool powered entirely by spreadsheets, today announced it has raised $3.5 million in seed funding. Scoop will use the new funds to expand the features of its solution – the first ever to make it easy for anyone with spreadsheet skills to get data from any application, blend data from different sources and tell visually compelling data stories through slide presentations based on live, drillable data to advance their business.
The round was led by Ridge Ventures, with participation from Industry Ventures and returning investor Engineering Capital. Ridge Ventures partner Yousuf Khan is joining Scoop’s board. Khan is a former CIO and has been an advisor to early-stage companies such as Material Security, Productiv and Zoom.
"With the support and added expertise of these partners, Scoop is strongly positioned to eliminate the wasted time and money companies spend preparing data for business analytics and take our work to empower operations teams in finance, marketing and revenue to the next level,” said Brad Peters, founder and CEO of Scoop. “Companies traditionally had to make large investments and spend months setting up data warehouses just to give businesspeople ‘self-service’ data analytics capabilities that were ultimately very limited. It was incredibly painful. Scoop now makes it extremely easy for anyone with spreadsheet skills to access, combine and use data to bring data stories to life in a way that is repeatable and automated – and they can do it all without a six-figure minimum commitment or the involvement of a data team.”
“Scoop’s mission to deliver data analytics in a form factor that doesn’t require a data team is making the dream of self-service business intelligence a reality,” said Khan. “Ridge Ventures is excited to partner with Scoop and its amazing founders Brad, Janet and Gabe to advance this unique approach and make companies stronger.”
Scoop was built by veterans in the business analytics space. Peters began his career using spreadsheets as a financial analyst at Morgan Stanley. He then went to HBS and later led the analytics product at Siebel, which became the basis of Oracle Business Intelligence after the acquisition. He leveraged his knowledge of business intelligence and data systems to start Birst in 2005, introducing an idea that was entirely new at the time – that data-driven decisions should happen every day. That’s why Gartner, Forrester and others considered Birst, which made sophisticated analytics accessible to a much broader audience, a revolutionary product. Before that, it was extremely complicated and labor-intensive for companies to use data to make strategic decisions. It took millions of dollars and years before those organizations could realize any business value. In 2017, Peters sold Birst to Infor, but he still recognized that the audience for these tools was limited. Most businesses are smaller and younger. They are not large enterprises with big data teams to build reporting for every business need. They just want to be able to leverage their data to make strategic decisions that move their businesses forward.
Peters kept in touch with his team from Birst, who had also lived first-hand the problems with the conventional data stack. Scoop co-founder and CTO Gabe Jakobson previously led the visualization team at Birst, where he saw what people could do, but didn’t have the time for, with the Birst product. Scoop co-founder and Head of Customer Janet Gehrmann previously led SMB go-to-market at Birst, where she heard from hundreds of potential customers with analytics needs who couldn’t get the resources needed from their BI teams to implement the solution.
These customer pain points sparked the idea for Scoop Analytics, which is built on the innovative idea that data-driven decisions can and should happen every day – for everyone in an organization. People shouldn’t have to be engineers, or need to rely on them, just to get access to and value from their data. Scoop represents a new approach, one that doesn’t require technical setup or data infrastructure. All Scoop users need is the ability to use a spreadsheet.
“Everyone from line-of-business leaders to CEOs should be able to solve problems with the most complete and current data available, but that hasn’t been possible until now,” said Scott Whitaker, head of finance, Codesmith. “Scoop allows our operations teams and execs to immediately work with any data in our business using only the spreadsheet skills they already have and without requiring any work by a data team to set up any infrastructure first. It does the whole job.”
See Scoop demo.
About Ridge Ventures
Founded in 2007, Ridge Ventures is a seed and early-stage venture capital firm investing in founders who are redefining how the world interacts with data and code. Ridge takes a fast, flexible, and founder-focused approach, and backs companies delivering advanced technologies, new distribution models, and incredible user experiences. Find out more at www.ridge.vc
About Scoop Analytics
Scoop is the only platform that lets revenue, marketing, and finance operations teams action each stage of the data lifecycle. Pull data from any source, blend it from multiple applications using spreadsheets, and present it seamlessly in beautiful, filterable Scoop slides during your Monday morning meetings. It’s also fully automated, freeing you from IT, APIs, imports, and “how old is this data?” Developed by industry veterans who pioneered cloud-based data analytics, Scoop is designed for non-technical business analysts seeking the shortest path from data to decision-making. To learn more, visit scoopanalytics.com and follow us on LinkedIn.
Media Contact
Kevin Martin
PrforScoop@bospar.com
Where's Scoop Analytics in 2026?
Scoop used the 2024 seed round to evolve from a spreadsheet-native analytics tool into an AI data analytics platform that investigates on its own.
The capital funded three things:
- A far deeper data engine
- The move into agentic analytics
- The build-out of Domain Intelligence, the company's autonomous investigation layer for executives
The throughline from 2024 to now is consistent.
The original pitch was that data-driven decisions should happen every day, for everyone, without a data team.
The product just got far better at delivering on it.
Here is what changed between the announcement and today:
- From spreadsheets to autonomous investigation. The platform no longer just blends and presents data. It investigates like a senior analyst, testing hypotheses and surfacing root causes.
- From a tool you drive to an agentic analytics engine that runs on its own.
- From self-serve reporting to Scoop's Domain Intelligence, which encodes how your best operators think and runs that logic across every location, every week.
- From finance, marketing, and revenue ops to named verticals: retail, hospitality, property management, and franchise.
How did Scoop go from spreadsheets to agentic BI?
The shift happened because the bottleneck moved. In 2024, the hard part was access: getting data out of applications and into a form a businessperson could use. Scoop solved that. Once teams could see their numbers without a data team, a second problem surfaced.
They could see what happened. They still could not see why.
That gap is the reason the product evolved.
Monitoring tells you what. Investigation tells you why.
A dashboard shows a number went down. It does not test the five reasons it might have gone down and tell you which one is real.
Scoop closed that gap by building an autonomous investigation workflow.
The founders have written about why the modern data stack gave way to agentic BI as the new standard, and the practical difference between agentic and augmented analytics.
The mechanics are concrete.
Scoop screens your data, flags what looks off, spawns separate lines of inquiry for each flag, probes each one, runs decision-tree analysis to find the driver, then rolls the findings up into a plain-language answer. No query building. No dashboard to open.
What is Domain Intelligence, and how is it different from the original Scoop?
Domain Intelligence is the part of Scoop that captures how a specific business interprets its own numbers, then runs that interpretation automatically across every location, every cycle.
The 2024 product gave everyone spreadsheet-grade access to data. Domain Intelligence adds the layer above that: judgment.
The clearest way to describe how it captures that judgment is the way the founder describes it to customers.
If I took a tape recorder and recorded everything you thought as you looked at your BI reports, we stick that into the system so it could do that on your behalf. (Brad Peters, founder and CEO)
Domain Intelligence does not replace Power BI, Tableau, or a warehouse.
It sits on top of your existing BI stack and applies your business's interpretation to what is already there.
If a prospect lacks the underlying data foundation, Scoop Self-Serve is the on-ramp.
The knowledge it encodes comes from the operator, the person who actually runs the business: the COO, the regional director, the long-tenured ops leader. The setup is hands-on. Scoop's team sits with those operators to capture what they check first, which thresholds matter, and which signals they act on. You can see how Scoop investigates the same questions a senior leader would.
Why this matters for the analyst on the team:
It turns an analyst who's just trying to keep their head above water into a strategic thinker. (Brad Peters)
Domain Intelligence handles the volume work so people can do the judgment work. As Peters puts it, you do not lose your best people, you 10x them. The whole idea is to scale people, not replace them.
Why does the original spreadsheet thesis still hold?
Because the underlying belief never changed: people should not have to be engineers to get value from their data. The 2024 announcement said it plainly. The 2026 product just removed more of the work between a question and an answer.
There is a structural reason this resonates more now than it did in 2024. Teams are flatter and timelines are shorter. Everyone is being asked for more from less. Getting real business intelligence without hiring a data team went from a nice-to-have to a structural necessity.
The founder has written about why the team built Scoop the way it did, and about how reporting needs evolve with each funding round. Both trace the same line the seed round set.
Where Scoop sits now
A quick comparison
The platform spans three connected categories. The table shows how each maps to the original 2024 promise.
Explore the vertical builds: retail, hotel and hospitality, property management, and franchise.
The investors, two years on
Ridge Ventures led the round, with Industry Ventures and returning investor Engineering Capital participating. Ridge partner Yousuf Khan joined the board. The thesis they backed in 2024 was self-service analytics without a data team. The thesis held, and the product moved past it.
- Ridge Ventures backed the founder-led bet that data work should not require engineers.
- Engineering Capital returned as an investor, having backed the company earlier.
- Industry Ventures joined for the seed round.
The founding team came out of Birst, the analytics company Peters built and sold to Infor in 2017. You can read more about the people and the mission on the about us page.
Frequently asked questions
How much did Scoop Analytics raise in its seed round?
Scoop Analytics raised $3.5 million in seed funding, announced June 18, 2024. The round was led by Ridge Ventures with participation from Industry Ventures and returning investor Engineering Capital.
- Lead investor: Ridge Ventures, with partner Yousuf Khan joining the board.
Who founded Scoop Analytics?
Scoop was founded by Brad Peters (CEO), Gabe Jakobson (CTO), and Janet Gehrmann (Head of Customer). All three came out of Birst, the analytics company Peters founded in 2005 and sold to Infor in 2017. The team is profiled on the company's story page.
What does Scoop Analytics do now?
Scoop is an AI data analytics platform that connects to your data, investigates like a senior analyst, and delivers answers rather than dashboards. It spans augmented analytics, agentic BI, and Domain Intelligence.
- It tests hypotheses, finds patterns, and surfaces root causes with the evidence behind every conclusion.
Is Scoop still a spreadsheet tool?
Spreadsheet-grade access is still part of the platform, and you still do not need a data team to use it. The product has grown well beyond presentation and blending into autonomous investigation and encoded operator judgment.
- The original promise (no engineers required) is intact. The capability is much deeper.
Does Domain Intelligence replace Power BI or Tableau?
No. Domain Intelligence is a layer on top of your existing stack. Your BI shows what happened. Domain Intelligence tells you what it means and what to do next. It works alongside Power BI, Tableau, or a warehouse, not instead of them.
Who is Domain Intelligence built for?
It is built for executives and operators in multi-location businesses: retail chains, hotel and hospitality groups, property management portfolios, and franchise systems. It captures how a top operator interprets the business and runs that logic everywhere, automatically.
- Common roles: COO, VP of Operations, regional director, asset manager, head of stores.
